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Full-time
Posted 1d ago
~40 hrs/week
Responsibilities
Manage daily content creation and community operations across core Chinese social platforms to drive brand value and engagement. Build relationships with creators and fan artists while monitoring performance metrics to inform future strategy.
Requirements
Requires 3-5 years of social media experience in gaming or entertainment with strong aesthetic and content execution skills. Candidates must be proficient in English and Mandarin and possess deep knowledge of Chinese social media algorithms and community culture.
Full job description
Role Overview
Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.
Key Responsibilities
Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.
Requirements
Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).
Related keywords
Social Media SpecialistContent CalendarCommunity OperationBilibiliXiaohongshuWeiboIP BrandCreator Relationship ManagementUGCKOLKOCCopywritingGraphic DesignVideo EditingCapCutPhotoshop
Dedicated to creating timeless interactive entertainment that inspires human connection worldwide.
Industry
Entertainment Providers
Company size
51-200 employees
Founded
2006
Headquarters
Santa Monica, California
LinkedIn followers
37,050
Total funding
$29M
thatgamecompany designs and develops artistically crafted, broadly accessible video games that push the boundaries of interactive entertainment. We respect our players and want to contribute meaningful, enriching experiences that touch and inspire them.
We seek talent that values integrity and personal growth within an environment of intense collaboration and experimentation.
Our mission - create timeless entertainment that make positive change to the human psyche worldwide.
Offices: Santa Monica, California, US
Video Game DesignArtistic Video Gamesand Video Game InnovationVideo GamesMMO GamesDeveloper ToolsFamilyConsole GamesMobileOnline Games
How many Technology jobs are open in Shanghai, China right now?
There are currently 1,215 open technology positions in Shanghai, China listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Technology roles in Shanghai, China?
Companies currently hiring include Apple, Bosch, NVIDIA, Applied Materials, Qualcomm, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Technology jobs in Shanghai, China?
Yes — 179 of the 1215 open technology positions offer remote or hybrid work (35 remote, 144 hybrid).
How do I apply for Technology jobs in Shanghai, China?
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