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Design and execute user acquisition strategies to maximize the commercial success and scalability of assigned mobile games. Collaborate with internal teams and external partners to optimize campaign performance and improve LTV.
Proven experience in mobile UA and performance marketing, specifically scaling hybrid-casual or casual games across major ad channels. Requires deep technical knowledge of attribution, MMPs, and analytical skills to drive creative testing strategies.
At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.
At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, door-to-door transport scheme, free food & drinks, free game codes & merch, LinkedIn Learning, 20 annual leave days + bank holidays, and 1 day extra day for each year of service capped at 5.
As we continue to grow, we are now looking for a Senior UA Manager to join our Creative Marketing team.
As a Sr. UA Manager you will be responsible for collaborating with senior staff and team members to design, develop and execute user acquisition strategies that maximize the commercial success of your assigned games. Additionally, you will build and maintain strong relationships with advertising and tech partners to optimize their performance and capabilities.
This is a permanent role based in our Bangalore studio, with 5 days per week on-site, where collaboration and technical excellence drive innovation.
\nResponsibilities:Work as part of the Growth team on game launches, campaign sustaining and new ventures.
Define both campaign strategies and creative strategies to enable the game titles under your responsibility to grow as much as possible keeping a healthy balance of profitability and scalability.
Cross cooperation with various departments Data / Product / Tools teams
Working with account managers directly to develop relationships and improve performance.
Understanding and monitoring monetization channels and results, communicating constantly with the Monetization team to find areas to improve LTV.
Report to the Lead Growth Manager for all relevant matters that affect your job and work.
Fully comply with the company's procedures, processes, strategies, and tactics as may be issued from time to time.
Experience in mobile UA, performance marketing, or growth marketing within the mobile gaming sector.
Proven experience scaling hybrid-casual and/or casual mobile games.
Experience managing user acquisition campaigns across major channels including AppLovin, Meta, Google, TikTok and Unity.
Demonstrated experience driving creative testing strategies and working closely with creative teams to improve campaign performance.
Deep understanding of MMPs, SKAdNetwork, and the technical nuances of tracking and attribution
Strong analytical skills with the ability to interpret performance data and identify actionable optimisation opportunities.
Experience working with internal teams such as Product, BI, Creative, and Monetisation.
Strong stakeholder management skills, including experience managing projects involving multiple teams or external partners.
Strong understanding of ad monetisation, LTV modelling, CPI, ROAS, and profitability drivers.
Experience working on puzzle titles and ad-driven monetisation models is highly desirable.
Experience launching and scaling mobile games from prototype, soft launch, or global launch stages.
Experience leveraging automation, scripting, AI tools, or workflow optimisation to improve campaign management and decision-making.
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.
Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
Making The Most Fun Games For The World’s Players
Making the most fun games for the world's players. Find us on your phone, PC and consoles. Thanks to our players, we've achieved one billion downloads with games like Draw It, Jetpack Jump, or Airport Security. Look out for exciting PC and console games like Robobeat, The Precinct and Voidwrought. Find out more about our team, games, publishing and careers here: https://bit.ly/45qoGYx
Offices: Ricardo / Midlands Technical Centre, Southam Road, Radford Semele, Leamington Spa, CV31 1FQ, GB · Bangalore, Bellandur, IN
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