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Full-time
20 paid vacation days per year, 10 paid sick leave days per year, Public holidays, Medical insurance, Remote work, Professional education budget
Posted 13d ago
~40 hrs/week
Responsibilities
The Lifecycle Automation Specialist will design, build, and optimize multi-channel communication funnels to reactivate dormant clients and drive retention. They will collaborate cross-functionally to implement behavioral triggers and ensure data-driven personalization across email, push, and in-app channels.
Requirements
Candidates must have at least 3 years of experience in B2C lifecycle marketing using modern CRM tools and event-driven automation. Proficiency in HTML/CSS, data analytics, and a deep understanding of messaging deliverability and API integrations are essential.
Full job description
Lifecycle Automation Specialist (Clients)
We are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to building and continuously optimizing full-cycle automated communication funnels (Email, App/Web Push, In-App) to drive LTV growth and reduce churn rate.
Responsibilities
Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking
Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns
Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags
Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs
Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks)
Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.
Regular monitoring of retention metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue.
Competitive analysis to track competitor messaging strategies and identify best practices within our niche.
Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist
Requirements
At least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools
Deep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes)
Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools
Proficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data
Strong build retention cohorts, and analyze funnel performance using analytics platforms
Proven experience in conceptualizing funnel logic and executing lifecycle campaigns across multiple stages (e.g. Onboarding, Retention, Churn Prevention, Reactivation); conceptualize funnel logic; event mapping experience
Ability to formulate structured hypotheses and conduct rigorous A/B tests
Advanced segmentation expertise
Meticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality
Upper Intermediate English level
Will be a plus
Experience executing synchronized messaging strategies across SMS, and Messengers (WhatsApp/Telegram)
Fintech/Financial product domain experience
Understanding of how AI tools and automation can be leveraged to streamline routine in retention
We offer
Direct ownership of the automation and communications architecture
Opportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement
20 paid vacation days per year
10 paid sick leave days per year
Public holidays as per the company's approved Public holiday list
Medical insurance
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear, and related expenses)
JustMarkets is a leading trading platform with 13 years of successful experience working with clients in 160+ countries.
Customer is JustMarkets core value. We carefully listen to every piece of feedback we receive to ensure our services help clients achieve their trading goals in the most efficient way. Our multilingual 24/7 customer support is always ready to help every JustMarkets user.
We also value the people who grow with us. Thus, we have built a rewarding IB partner system that allows our partners to conduct profitable and transparent business activities with us.
As markets evolve, so do we. JustMarkets is continuously improving trading conditions to offer the lowest spreads, reduce commissions, and expand the range of tools – from digital assets, stocks, and metals to majors, minors, indices, and energies.
For those who prefer to learn by following experienced traders, we created JustMarkets Copytrading. This service is our in-house development for users to automatically copy trades of professionals whose riskiness is ranked using the Risk Score service.
JustMarkets is a trading platform you can trust. 3M+ clients from different regions have already chosen us!
How many Software jobs are open in Reims, France right now?
There are currently 139 open software positions in Reims, France listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Software roles in Reims, France?
Companies currently hiring include JustMarkets, Welocalize, Nebius, Sporty Group, Cloudbeds, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Software jobs in Reims, France?
Yes — 121 of the 139 open software positions offer remote or hybrid work (110 remote, 11 hybrid).
How do I apply for Software jobs in Reims, France?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.