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The Senior Specialist will own the US marketing calendar for Cotton On Kids, managing social channels, creator programs, and local brand activations. They will translate global brand briefs into US-relevant stories while collaborating with cross-functional teams and managing an intern.
Candidates should have 3 to 5+ years of experience in brand, social, or creator marketing with a strong understanding of community-driven consumer brands. The role requires proficiency in managing content pipelines, executing events, and effectively communicating with parent and family audiences.
We are Cotton On
Cotton On is an Australian-born fashion and lifestyle brand bringing a laid-back, optimistic Aussie energy to more than 20 countries. We make everyday dressing feel easy, fun, and accessible, and we use our scale to make a real difference through the Cotton On Foundation. In the US, we're growing fast and building a marketing team that can turn that global footprint into real brand love with Gen Z, Gen Alpha, and families.
Cotton On Kids is a brand with its own customer, its own energy, and its own community. We're looking for someone who gets the parent-and-child dynamic, loves the product, and is excited to run an entire brand marketing function across social, creators, community, and events.
Your impact @ Cotton On Kids
Cotton On Kids is looking for a Senior Specialist, Kids Brand Marketing to own how the Kids brand shows up in the US across social, creator programmes, community, and events. You'll take a brand that already has huge energy globally, work closely with the Kids team in Australia, and help it find its voice for US families.
Benefits You’ll Love
50% team member discount across all brands
Competitive pay
24/7 wellness support
Performance & Peak incentives
Medical, Dental, Vision & more for you and your family
401(k) matching + financial wellness support
Development opportunities with room to grow
Quarterly COG Awards & real-time recognition
About the Role
In this role, you are the day-to-day owner of the Kids marketing calendar, social channels, parent creator community, and local activations. You'll turn global briefs into US-ready stories and experiences that feel joyful, useful, and current for parents and kids alike. You'll manage an intern while staying deeply hands-on in the work.
Day to day, you'll
Run the brand
Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.
Be the US voice for Kids in cross-functional conversations. You know the product, the customer, and the commercial context.
Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
Manage the channels
Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.
Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.
Track what's performing, what's not, and use that to improve what gets made next.
Stay current on what's working in the parent and family creator space: the formats, the sounds, the conversation.
Build the creator community
Own the Cotton On Kids US creator programme, finding the right parent and family creators, building relationships, and managing briefs end to end.
Lead the Funday Club programme in the US, a community of parent creators who produce Cotton On Kids content as brand advocates. Growing and nurturing this community is a core part of the job.
Understand what makes working with parent creators different. This is a specific skill set that requires cultural awareness, relationship care, and a genuine feel for this community.
Brief creators clearly, track deliverables, manage usage rights, and report on performance.
Create brand moments
Plan and execute Cotton On Kids in-store events and brand activations in the US, from concept through to post-event recap.
Work with global licensing partners on US Kids brand collaborations: kids' IP, toy brand partnerships, and culturally relevant moments.
Proactively identify activation opportunities that get the brand in front of the right customer at the right time.
Manage the intern effectively, briefing, delegating, and developing, while staying deeply hands-on in your own output.
This role is for you if,
You have 3 to 5+ years in brand, social, or creator marketing and you're energised by community-driven consumer brands.
Excited by the idea of owning Kids as its own spotlight inside a bigger global portfolio.
Comfortable owning a marketing calendar, running events, and still jumping in to brief creators, review content, and solve execution gaps.
Have experience managing social channels and content pipelines end to end, from planning through reporting.
Have experience planning and executing events, activations, or community moments and know how to move from concept to recap.
Bring genuine interest in or experience with kids, family, or parent-adjacent brands and you understand how to speak to parents without losing the fun.
Confident working with creators and communities in a way that feels thoughtful, organised, and brand-safe.
Naturally operate as a player-coach, comfortable owning strategy while also chasing assets, writing recaps, and pitching in wherever the work needs to move.
PHYSICAL REQUIREMENTS
Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
Ability to travel as needed (up to 20%)
Comfortable moving equipment, product, or props as needed for shoots.
Who are we?
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.
In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.
CA: This is a full time salary position with a wage range of $71,000 - $76,000 /yr
From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.
At Cotton On Kids, we inspire, engage and excite our customers big and small with the best baby, kids and tween value fashion ranges and gift solutions to be lived and played in all year round. Created with love, for families all over the world.
Keeping it real since '91, delivering Good along the way.
Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.
Offices: 14 Shepherd Court, Geelong, Australia 3215, AU · 400 N Brand Blvd, Level 6, Glendale, California 91203, US · B:Hive, Smales Farm, 74 Taharoto Road, Auckland, AUK 0622, NZ · 111 Somerset Road, #09, 23-28, Orchard, 238164, SG · LP 9 Waterfall Logistics Precinct, Cnr Bridal Veil Road and ext 77 Howick Avenue, Waterfall City, 2090, ZA
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