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Skills: Retailer training, Consumer tastings, Store merchandising, Brand advocacy, Sales reporting
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The Brand Ambassador will conduct in-store consumer tastings and train retail sales associates to drive brand awareness and sales. Additionally, the role involves maintaining brand standards through store merchandising and reporting on competitive activity.
Candidates must have at least two years of professional experience in the beer, wine, or spirits industry and possess a valid driver's license. The role requires the ability to work non-traditional hours, including evenings and weekends, and familiarity with the three-tier beverage alcohol system.
Job Title: Brand Ambassador
Function: Commercial-United States
Location: Atlanta
Contract: PART TIME- SEASONAL ROLE (15 hrs evenings & weekends)
Date vacancy will close: Friday, September 18th. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!
Who we are:
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 700 colleagues, reaching across 16 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?
Ensure sales associates are trained and motivated to sell our brands to consumers.
Make certain assigned stores lead the market in velocity and depletions
Drive consumer trial and purchase with a regular program of demos and tastings in-store.
Execute a strategy from Leadership to reach consumers in and out of store, always with a aim to push sales back to partner retailer.
Enforce and maintain ideal brand standards in store, with detailed attention to inventory, shelving and adjacencies.
Serve as Whyte and Mackay’s eyes and ears with chain retail, reporting not only on our brand’s representation in stores but that of our competitors as well.
Maximize in-store programming from Consumer Marketing and Trade Marketing.
Work with team and partners to ensure agreed-upon assets and programming are in place and activated per brand plans.
For this role we're looking for:
A minimum of two years of relevant professional experience in the beer, wine, or spirits industry
A valid driver’s license, clean driving record, and access to a vehicle.
Confident and convincing presenter.
Skilled at creating activity reports and recaps
Familiarity with three tier system in beverage alcohol industry, and laws that regulate supplier activity.
Willingness to work non-traditional hours (evenings, weekends)
We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us:
Competitive base salary
Flexible hours
Competitive PTO / sick day/Public Holiday package
Product allowance
Professional and personal development opportunities
Whyte & Mackay committed to being a welcoming, inclusive Company. We believe in the respect, dignity and human rights of all people. We do business with respect for people’s fundamental dignity and their human rights. This is anchored in our values, our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity or expression, veteran status, disability or any other protected class.
Our team read each and every application, therefore you'll hear back from us in due course. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at [email protected] and we'll do what we can to support.
Candidate guidance on the use of AI in the application and screening process can be found on our career site.
Home to a collection of award-winning global whisky brands. A community dedicated to making exceptional whisky.
Welcome to Whyte and Mackay A passionate community dedicated to making exceptional Scotch, since 1844. Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. We are whisky makers. We believe there is a whisky for everyone to enjoy. From island to highlands, each of our five whisky distilleries is an invitation to experience incredible whisky brands and discover the world of diverse flavour Scotch has to offer. Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do. Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass - we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky. We are on a transformative journey, investing our people, our planet and our brands. In our Whyte and Mackay Green Print we laid down our sustainability commitments and how we will make a positive impact on our planet. Our Community agenda informs how we are shaping life at Whyte and Mackay for every one of our people. We are committed to offer great workplace experiences across every function of our business. Welcome to Whyte and Mackay, a driving force in whisky, renowned for building brands that stand out. Connect with us to discover more about our Whyte and Mackay community and the journey we are on. Please enjoy our brands responsibly.
Offices: Head Office, Saint Vincent Street, Glasgow, Scotland G2 5LD, GB · Jura Distillery, Jura, Isle of Jura PA60 7XT, GB · Distillery Road, Fettercairn, Laurencekirk, AB30 1YB, GB · Invergordon Distillery, Golf View Terrace, Invergordon , IV18 0HP, GB · Tamnavulin Distillery,, Ballindaloch, Aberdeenshire AB37 9JA, GB
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