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Full-time
Posted 5d ago
Apply by Dec 6
~40 hrs/week
Responsibilities
You will craft high-converting email flows, campaigns, and SMS sequences to drive revenue for e-commerce brands. You will also partner with strategists and designers while analyzing performance metrics to optimize copy strategies.
Requirements
Candidates must have 2+ years of D2C email marketing copywriting experience with a portfolio demonstrating performance results. A deep understanding of US consumer behavior, e-commerce retention metrics, and native-level English proficiency is required.
Full job description
How to Apply: 1. Complete the short application form here.. 2. Submit your resume and portfolio link. 3. Note: Only candidates who complete the form will be considered.
About CrucialPoint CrucialPoint Agency is a precision retention marketing agency trusted by 7-, 8-, and 9-figure D2C brands. We specialize in email, SMS, loyalty, and lifecycle marketing. We move fast, hold ourselves to a high bar, and our team is lean by design.
The Role We’re looking for a sharp, results-driven D2C Email Marketing Copywriter based in the US. You will craft high-converting email flows, campaigns, and SMS sequences that capture brand voice, engage subscribers, and directly drive revenue for high-growth e-commerce brands.
What You’ll Be Doing • Writing high-converting email copy (automation flows, weekly campaigns, SMS, product launches) for scaling D2C brands. • Quickly adapting voice, tone, and positioning across diverse brand identities. • Partnering directly with lifecycle strategists and designers to align copy with visual assets and performance goals. • Analyzing A/B testing data and performance metrics to continually refine and optimize copy strategies. • Managing multiple client deliverables independently and consistently hitting tight deadlines in a fast-paced environment.
Must-Haves • 2+ years of proven D2C email marketing copywriting experience for US brands (portfolio with performance results required). • Native-level written and spoken English with a deep understanding of US consumer behavior and direct-response principles. • Strong understanding of e-commerce retention metrics (CTR, open rates, conversions, revenue per recipient). • Self-starter mentality—scrappy, resourceful, highly organized, and requiring minimal supervision.
Good-to-Haves • Experience writing SMS copy alongside email sequences. • Familiarity with Klaviyo, Attentive, or similar lifecycle platforms.
Related keywords
D2CEmail MarketingCopywritingE-commerceSMSLifecycle MarketingRetention MarketingKlaviyoAttentiveCTROpen RatesConversion RateRevenue Per RecipientDirect-responseA/B TestingBrand Identity
Precision Email, SMS, Loyalty & Retention Marketing For the World's Leading Brands.
Industry
Advertising Services
Company size
11-50 employees
Founded
2019
Headquarters
Sandy, UT
LinkedIn followers
6,155
Full service email & retention marketing
We are a world class Email Marketing Agency leading the industry by creating results driven, time-tested Email & CRM programs for amazing DTC ecommerce brands.
https://crucialpointagency.com
Offices: 7984 S 1300 E, Sandy, UT 84094, US
Email MarketingSales Force Marketing CloudLoyalty ProgramsSMS MarketingCRM ProgramsText MarketingEloquaSFMCKlaviyoAttentive
How much do Marketing jobs in Los Angeles, CA pay?
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