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Full-time
bachelor degree
Posted 5d ago
~40 hrs/week
Responsibilities
The role is responsible for managing the organization's digital presence and social media channels to drive brand awareness and patient engagement. This includes creating strategic content calendars, producing multimedia stories, and moderating online communities in a HIPAA-compliant manner.
Requirements
Candidates must have a bachelor's degree in a communications-related field and at least 3 years of experience in social media or content marketing. Proficiency in tools like Canva, Sprout Social, and video editing software is required, with healthcare experience preferred.
Full job description
Description
Position Summary
The Content & Community Manager is responsible for developing, managing, and growing the organization's digital presence through strategic content creation, social media management, online community engagement, and brand storytelling. This role serves as the primary owner of the healthcare organization's social media channels and digital content development, helping strengthen brand awareness, patient engagement, employer branding, and community connection.
The ideal candidate is a creative storyteller, strong writer, social media strategist, and skilled communicator who can translate complex healthcare topics into compelling and accessible content. This role works closely with clinical leaders, operations teams, recruiting, human resources, and executive leadership to develop content that educates, informs, engages, and inspires diverse audiences.
Essential Duties and Responsibilities
Social Media Strategy & Management
Own and manage the organization's social media presence across platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and other emerging channels.
Develop and execute a social media strategy aligned with brand strategy, organizational goals, brand standards, community engagement objectives, and recruitment initiatives.
Create and maintain monthly and quarterly content calendars.
Monitor social media trends, platform updates, and best practices to optimize engagement and performance.
Manage day-to-day publishing, scheduling, monitoring, and moderation activities.
Build and cultivate online communities that support patient education, employee engagement, recruitment, and brand advocacy.
Respond to comments, messages, reviews, and inquiries in a timely, professional, and brand-consistent manner.
Follow HIPAA-compliant protocols when responding to patient comments, reviews, and messages containing protected health information (PHI), escalating reputation management concerns and sensitive communications as appropriate.
Content Creation & Storytelling
Develop engaging content that highlights patients, caregivers, team members, clinical programs, community partnerships, and organizational achievements.
Write, edit, and publish content across multiple channels, including:
Social media posts
Blogs and articles
Website content
Email campaigns
Newsletters
Employee communications
Recruitment marketing materials
Create compelling visual and video content for digital platforms.
Conduct interviews with leaders, clinicians, employees, and community partners to develop authentic stories.
Ensure content is accurate, compliant, inclusive, and aligned with healthcare regulations and organizational values.
Requirements
Required Qualifications
Education
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, English, or a related field.
Experience
3+ years of experience managing social media, content marketing, digital communications, or community engagement.
Demonstrated experience growing and managing social media communities and engagement.
Experience creating content across multiple platforms and formats, including short-form video.
Technical Skills
Strong understanding of social media platforms, algorithms, and audience engagement strategies.
Working knowledge of healthcare marketing regulations and HIPAA considerations.
Experience using social media management tools such as Sprout Social, Hootsuite, Buffer, or similar platforms.
Proficiency with Canva and Microsoft Office applications.
Familiarity with Google Analytics and social media analytics tools.
Basic photo editing and video editing capabilities.
Preferred Qualifications
Healthcare, hospital, physician practice, post-acute care, urgent care, or healthcare services experience.
Experience supporting employer branding and recruitment marketing initiatives.
Experience with email marketing platforms and content management systems.
Experience creating and editing short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
Xpress Wellness is a walk-in Urgent Care that specializes in treating non-life-threatening illnesses and injuries.
Industry
Medical Practices
Company size
201-500 employees
Founded
2014
Headquarters
Oklahoma City, Oklahoma
LinkedIn followers
2,319
Xpress Wellness Urgent Care provides pediatric and adult health care for non-life-threatening illnesses or injuries on a walk-in basis. We are open seven days a week and offer:
• Occupational medicine
• Urgent care
• Sports medicine
• Virtual Primary Care
Each medical center features private exam rooms, a triage room, a procedure room and is equipped with computerized radiology services, lab services, diagnostic testing and EKG on site.
For convenience, check in online from anywhere to minimize wait time.
Xpress Wellness Urgent Care is a privately held health care company based in Oklahoma and founded by Dr. Scott Williams. Dr. Williams graduated from Oklahoma State University College of Osteopathic Medicine and is board certified through the American Board of Osteopathic Family Practitioners. He served as Chief of Staff for Great Plains Regional Medical Center in Elk City, Oklahoma, and has been in family practice since 1999 with special interests in obstetrics and sports medicine.
Offices: 777 NW 63rd St, 2nd Floor, Oklahoma City, Oklahoma 73116, US · 411 W 3rd St Elk City, Elk City, OK 73644, US · 220 S. Van Buren, Enid, OK 73703, US · 1303 N. Washington, Weatherford, OK 73096, US · 12 E MacArthur St, Shawnee, Oklahoma 74804, US
Adult & Pediatric CareOccupational MedicineUrgent CareAcute Care Medicineand Sports MedicineHealth CareMedicalPrimary and Urgent Care
How many Marketing jobs are open in Fort Worth, TX right now?
There are currently 203 open marketing positions in Fort Worth, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Fort Worth, TX?
Companies currently hiring include CIBA Vision GmbH, 2020 Companies, Highpoint Health with Ascension Saint Thomas, Saks Fifth Avenue, Zipline, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Fort Worth, TX?
Yes — 48 of the 203 open marketing positions offer remote or hybrid work (15 remote, 33 hybrid).
How do I apply for Marketing jobs in Fort Worth, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.