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$90k–$110k/yr
Full-time
bachelor degree
Health insurance coverage, Life insurance, Disability insurance, 401k employer matching program, Paid holidays, Paid time off
Posted 10d ago
~40 hrs/week
Responsibilities
The Marketing Manager will own the end-to-end lifecycle strategy across multiple channels including email, push, and SMS to drive business impact. They will also design iterative experimentation plans and partner with technical teams to optimize targeting and personalization.
Requirements
Candidates must have 5+ years of experience in lifecycle, CRM, or retention marketing with strong data fluency. Proficiency in marketing automation tools like Iterable or Braze and data reporting platforms such as Tableau or Amplitude is required.
Full job description
Company Description
Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.
Work Environment: Hybrid - We are in the office Monday, Wednesday & Thursday
Office Location: Dallas - 2801 North Central Expressway, 11th Floor 75204
Job Description
As a Marketing Manager II for Lifecycle & CRM Strategy at Care.com, you are a strategist at heart — someone who loves solving problems, figuring out exactly how to speak to customers, and driving real business impact. You will own an end-to-end lifecycle strategy across email, push, SMS, in-app, and embedded messaging, directly impacting how families find care. You're energized by a complex problem, aren't afraid to dig into the data to find the answer, and know how to bring others along for the ride. You love presenting findings, celebrating wins with the broader team, and building the kind of cross-functional relationships that make ambitious work possible. If you thrive in a fast-moving environment and communicate with confidence across all levels of an organization — this is the role for you.
End-to-end lifecycle journey management:
Own the lifecycle marketing strategy for various journeys and campaigns across all channels — managing deadlines and timelines, keeping stakeholders and teammates in close coordination, and driving campaigns across the finish line
Own campaign launch communications to leadership and peers, and lead performance follow-ups — translating results into clear, actionable takeaways that inform the next iteration
Maintain up-to-date journey maps for your owned audiences — tracking creative changes, subject lines, and snapshot data to ensure accuracy and alignment across the team
Testing and experimentation:
Design iterative experimentation plans for 20+ existing lifecycle & behavioral journeys, analyzing results and developing actionable insights to continuously optimize targeting and personalization
Stay on top of industry trends and evolving best practices to ensure campaigns are always improving and informed by what's working across the landscape
Technical environment & ways of working:
Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out
Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects
Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance
Data & Analytics Project Management
Bring a strong background in data and analytics, working closely with the ADI team to maintain tight alignment across projects, Tableau optimizations, and data accessibility and reliability for CRM use cases
Support data investigations and assist team members with QA across Tableau, Iterable, and Snowflake — helping resolve underlying data issues and flagging discrepancies to the team as needed
Qualifications
5+ years of lifecycle, CRM or retention marketing experience and end-to-end campaign management - from conception to execution and everything in between.
A dynamic and critical thinker who understands the broader macro view of business objectives, but skilled at managing detailed projects to completion
You can lead with influence, communicate your ideas with clarity, and present findings and wins confidently to leadership and the broader organization on a regular basis.
Strong project management background; experience collaborating across multiple departments to execute projects.
Ability to work quickly and independently while under deadline pressure and follow through on assignments.
You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed.
Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making; hands-on experience with data reporting platforms such as Tableau or Amplitude required.
Must have experience working within marketing automation software such as Iterable or Braze
Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency
BA/BS required
Additional Information
Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care.
Salary Range: $90,000 - $110,000 The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal.
Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll.
As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us.
Offices: 2801 N Central Expy, 11th Floor, Dallas, Texas 75204, US · 816 Congress Ave, Austin, Texas 78701, US
Child CareSpecial Needs CareSenior CarePet CareHousekeepingSenior Care PlanningBusiness Marketing ServicesFamily Care BenefitsEnterprise benefitsmatching
Based on 253 listings with disclosed salaries, most marketing jobs in Dallas, TX pay between $46k–$152k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Dallas, TX right now?
There are currently 707 open marketing positions in Dallas, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Dallas, TX?
Companies currently hiring include Texas Instruments, PMG, CoStar Group, AT&T, 2020 Companies, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Dallas, TX?
Yes — 255 of the 707 open marketing positions offer remote or hybrid work (94 remote, 161 hybrid).
How do I apply for Marketing jobs in Dallas, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.