Director, Global Integrated Creative & IMX Research Protocols and Intelligence
Escazú, Costa Rica · On-site
$169k–$200k/yr
Senior+
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$169k–$200k/yr
Full-time
bachelor degree, postgraduate degree
Medical insurance, Financial benefits
Posted 8d ago
Apply by Sep 15
~40 hrs/week
Responsibilities
The Director will lead global research, data, and analytics to develop next-generation creative and integrated marketing intelligence solutions. They will collaborate across various disciplines to build holistic research tracking, diagnostics, and reporting for brand campaigns.
Requirements
Candidates must have at least 8 years of experience in marketing, consumer research, or analytics, with a preference for global and agency backgrounds. A bachelor's degree is required, while an MBA or advanced degree is preferred.
Full job description
Job Description Summary:
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & IMX Research Protocols and Intelligence, you will lead priority global research, data and analytics to develop and deliver next-generation creative and integrated marketing intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns across all owned, earned, shared and paid touchpoints. You will work across market research, insights, category, end-to-end connections, sports and entertainment and advertising disciplines to build and implement holistic research tracking, diagnostics, reporting and intelligence for creative advertising, consumer experiences, and brand campaigns.
Key Responsibilities
Creative and Communications Intelligence Creation and Delivery
Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
Communications Research and Data Integration
Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.
Support Creative and Communications Optimization
Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.
Cross-Functional Collaboration
Work closely with Human Insights, Marketing Performance, IMX, Sports and Entertainment, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.
Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.
Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.
Qualifications & Requirements
Functional Skills
Communications Intelligence Expertise: Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.
Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.
Advanced Analytics: Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.
Research and Data Management: Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.
Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Experience
Minimum of 8+ years of work experience in marketing, connections and media, consumer research, analytics, or related disciplines.
Experience in a global role is preferred.
Agency experience is preferred.
Prior experience in two or more of the following areas:
Managing/fielding consumer research
Data management
Analytics and reporting for driving business decisions
Advertising and connections operations, planning, or analysis
Brand/product management
Experience using modern tech research methods and AI enabled data reporting/visualization tools.
Education
Bachelor’s degree required; MBA or advanced degree preferred.
What We Can Do for You
Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.
Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Actionable Insights, Advanced Analytics, Advertising, Branding Campaigns, Brand Messaging, Communication Research, Communications Measurement, Data Integration, End-to-End Testing, Human Insights, Integrated Marketing, Relational Data Modeling, Research Data, Research Data Management
Pay Range:
United States: 169,000 - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 14, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
Offices: One Coca-Cola Plaza, Atlanta, GA 30313, US · 20860 N Tatum Blvd, Phoenix, AZ 85050, US · 60 Deans Rhode Hall Rd, Monmouth Junction, NJ 08852, US · 1150 Sanctuary Pkwy, Alpharetta, GA 30009, US · 15 Westcreek Blvd, Brampton, ON L6T 5T4, CA
BeveragesConsumer GoodsDigital MarketingBrand MarketingFast-Moving Consumer GoodsB2CFood and BeverageB2BManufacturingFood Processing
Based on 437 listings with disclosed salaries, most marketing jobs in Atlanta, GA pay between $50k–$163k per year. Individual offers vary with seniority, company size, and specialization.
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