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Lead the planning and execution of multi-channel marketing campaigns and internal communications strategies for the Europe and Asia business. Manage a small team of marketing professionals to drive growth and enhance employee engagement through targeted content and events.
Requires a bachelor's degree in Marketing, Communications, or a related field with at least 5 years of experience in B2B or B2G environments. Must possess strong storytelling skills and proficiency with marketing automation, CRM, and internal communication tools.
Description
ICF (NASDAQ: ICFI) is a nearly $2 billion global solutions and technology services provider—but we’re not your typical consultants. With more than 9,000 employees across 70+ countries, we combine deep domain expertise with leading-edge technology to help clients solve complex challenges, navigate change, and shape the future.
We’re looking for a Marketing & Communications Specialist who thrives in a fast-paced, dynamic business environment to join our team and support strategic growth across our Europe and Asia business. In this role, you will help drive growth by designing and delivering compelling marketing and communications campaigns and activities.
You won’t just be promoting services and strategies—you’ll be helping our teams and clients navigate transformation. That requires someone who combines strong execution with strategic thinking. We’re looking for a collaborative, creative professional who is ready to roll up their sleeves, deliver measurable impact, and bring fresh ideas to the table.
What you’ll do:
Marketing
Lead the planning, execution, and optimization of multi-channel marketing campaigns aligned with business priorities and growth goals, including digital campaigns, events, webinars, and thought leadership initiatives.
Develop messaging and value propositions that clearly communicate ICF’s distinct capabilities and relevance to clients across Europe and Asia.
Partner with business leaders and subject matter experts to create, update, and manage marketing content and assets, including web pages, social media, articles, papers, case studies, webinars, and targeted emails.
Monitor campaign performance, analyze results, and apply insights to strengthen marketing effectiveness and inform future strategies.
Track competitor activity and industry trends to help keep marketing strategies current, differentiated, and aligned with market opportunities.
Partner with the corporate marketing team to align Europe and Asia business priorities with enterprise campaigns, positioning, content strategies, and the region’s communications strategy.
Manage a small team of marketing professionals.
Communications
Lead internal communications campaigns, activities, and events that inform, engage, and inspire employees across ICF’s Europe and Asia business, including support for executive communications and visibility.
Coordinate key meetings and communications forums, including the E&A quarterly newsletter, All Hands, Let’s Talk meetings, and Managers Briefing.
Manage relationships with external contributors, including oversight of purchase orders and invoice processing.
Publish ad hoc and urgent leadership communications through the appropriate channels to ensure timely and effective delivery.
Ensure consistent, appropriate messaging across communications activities in line with company brand guidelines.
Identify and elevate stories from across the region that showcase the work of our people, the value we deliver, and the impact we are making for clients and communities.
Develop the communications strategy and annual communications plan, including associated campaigns.
Develop and manage internal communications processes, calendars, and operations to support consistent execution and continuous improvement.
Use metrics, technology, and best practices to evaluate performance, strengthen the effectiveness of internal communications, and oversee intranet development.
Partner with the corporate communications team to align messaging, timing, and channel strategy with broader enterprise communications priorities.
Basic qualifications:
B.S. in Marketing, Communications, or related field.
5 years of experience working on marketing and/or communications campaigns, preferably for a marketing agency or in B2G or B2B environments.
Professional Skills:
Experience working with senior leaders and managing a small team of marketers.
Strong project management, organizational, and time management skills, with the ability to coordinate subject matter experts and drive marketing deadlines and deliverables in a fast-paced, dynamic environment.
Strong storytelling skills, with the ability to turn complex topics and data into compelling narratives.
Strong written and oral communication skills, with the ability to influence senior leaders and stakeholders through regular presentations.
Experience working with creative teams and the ability to navigate InDesign files.
Experience with marketing automation, CRM, digital event and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic, Go-to-Webinar).
Experience with internal communications tools such as SharePoint, enterprise social networks, employee communications platforms, Poppulo, or equivalent tools.
Ability to work across teams and departments in a highly collaborative way.
A proactive approach, with the ability to manage day-to-day tasks independently.
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At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Offices: Barakhamba Road, New Delhi, Delhi 110001, IN
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