About the Role: If you are passionate about brands, products, and consumer behavior, and you are excited by the opportunity to transform data into meaningful business insights, this role could be the perfect fit for you.…
Skills: Data Analysis, Shopper Insights, Category Management, Market Research, Excel
About the Role: If you are passionate about brands, products, and consumer behavior, and you are excited by the opportunity to transform data into meaningful business insights, this role could be the perfect fit for you.…
Skills: Data Analytics, Shopper Behavior Analysis, Category Management, Market Data Analysis, Excel
Junior Product Manager Kinder Bueno - Curricular Internship (September 2026)
Alba, Piedmont, Italy · On-site
Entry level
About the Role: You will join the Kinder Bueno team as a Curricular Intern for a 6-month internship starting in September, supporting the international coordination and strategic development of key brand projects. Based …
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Full-time
postgraduate degree
Posted 50d ago
~40 hrs/week
Responsibilities
The role focuses on analyzing shopper behavior and market data within Out of Home channels to identify growth opportunities and shape category strategies. It involves developing point-of-sale experiences and translating complex data into actionable insights for sales stakeholders.
Requirements
Candidates should hold a Master's degree in Economics, Engineering, or a related field with professional experience in Marketing or Trade & Shopper Marketing. Proficiency in advanced Excel and fluency in both Italian and English are required.
Full job description
About the Role:
If you are passionate about brands, products, and consumer behavior, and you are excited by the opportunity to transform data into meaningful business insights, this role could be the perfect fit for you. As a Shopper & Data Analytics Specialist OOH, you will play a key role in deepening the understanding of shopper behavior across Out of Home channels, helping to identify growth opportunities and shape category development strategies. You will work closely with cross-functional teams to turn shopper insights into actionable recommendations, contributing to the continuous evolution of the consumer experience and commercial performance across different channels and customers.
Main Responsibilities:
You will contribute to building a comprehensive understanding of shopper motivations, purchasing drivers, and barriers throughout the path to purchase across indirect channels such as wholesalers, direct channels including bars, restaurants and hotels, as well as mini chains and travel retail customers. You will analyze shopper behavior and market data to uncover insights that can generate category growth opportunities tailored to specific channels and customers. You will support the definition of guidelines and activation standards for key retail mix elements within the OOH environment, including point-of-purchase materials and permanent display solutions. You will contribute to assortment development initiatives and support the implementation of Nutella Recipe projects dedicated to OOH channels. You will be involved in the development of innovative point-of-sale experiences, exploring new approaches to category management, permanent merchandising solutions, and the adoption of pre-store and in-store technologies. You will support the definition of customer development strategies and continuously expand category knowledge, both within established business areas and emerging opportunities in the OOH channel. You will collaborate in the design and execution of research plans aimed at understanding shopper behavior, decision-making processes, and channel dynamics. In addition, you will support Category Management projects by facilitating data collection, analysis, and sharing activities, helping to strengthen category development initiatives. A key aspect of your role will be enhancing data knowledge across the organization and translating complex analyses into clear and actionable insights for Sales and other stakeholders.
About You:
You bring a strong analytical mindset and a genuine curiosity about understanding what drives shopper behavior. Through your Master’s Degree in Economics, Engineering, or a related field, combined with your professional experience in Marketing or Trade & Shopper Marketing, you contribute a solid foundation for transforming data into strategic recommendations. You bring the ability to interpret complex information, identify meaningful trends, and uncover opportunities that support business growth. Your understanding of different markets and cultural contexts allows you to approach challenges with a broad perspective and adapt insights to diverse business environments. You contribute advanced analytical capabilities, particularly in Excel, and you are comfortable working with large datasets to generate actionable insights. Your proficiency in PowerPoint and Word enables you to communicate findings effectively and engage stakeholders across the organization. Experience within the FMCG industry would further strengthen the value you can bring to the team. You bring strong communication skills, fluency in Italian and English, and a collaborative approach that allows you to work effectively with cross-functional teams, fostering knowledge sharing and supporting data-driven decision-making.
Ready to make an impact? If you are eager to turn shopper insights into business opportunities, contribute to innovative category development projects, and grow your career in a dynamic and international environment, we would love to hear from you. Apply now and join us in shaping the future of the Out of Home channel.
What We Offer:
The role is classified at Level 1° under the National Collective Agreement for the Food Industry (CCNL Industria Alimentare). The guaranteed minimum base annual gross salary established by the CCNL for the applicable level is € 43.249. The compensation package also includes an annual variable component with a target of up to 5% of base salary. The overall compensation will be determined based on the experience, skills, and qualifications of the selected candidate.
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About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Related keywords
Shopper BehaviorData AnalyticsOut of HomeFMCGCategory DevelopmentPath to PurchasePoint-of-PurchaseMerchandisingMarket DataRetail MixCustomer DevelopmentExcelPowerPointWordTrade MarketingShopper Marketing
Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.
Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.
In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.
The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.
In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.
Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.
Offices: 16, Route de Trèves, Senningerberg, Luxembourg 2633, LU
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