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Full-time
Dynamic work environment, Design freedom, Authentic corporate culture, Development opportunities
Posted 18h ago
~40 hrs/week
Responsibilities
The Senior Director will own the revenue, profitability, and growth of the digital business across 27 EMEA markets while leading the digital transformation to a best-in-class model. They will manage the digital P&L, drive commercial growth, and lead a cross-functional team of 25 professionals.
Requirements
Candidates must have 12+ years of professional experience in digital or DTC e-commerce with a proven track record of managing multi-market P&Ls. Strong expertise in performance marketing, digital transformation, and leadership within a complex international matrix is required.
Full job description
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
YOUR RESPONSIBILITIES
Own the revenue, profitability and growth of BIRKENSTOCK's owned digital business across 27 EMEA markets, and lead the transformation required to make it best-in-class.
Own the digital P&L and deliver the growth number: full accountability for net sales, gross margin and EBITDA across 27 EMEA markets; set, commit to and consistently exceed ambitious revenue and profit targets.
Drive relentless commercial growth through a sales-first mindset: own weekly and seasonal trading performance - traffic, conversion, AOV, full-price sell-through and retention - leading trade, forecast and seasonal planning meetings, and converting user data, consumer insight and competitive intelligence into fast, revenue-generating action.
Lead the EMEA digital transformation: step-change the digital business from its current maturity to best-in-class - commercial capability, personalization and AI-enabled experience, service model, operating model and ways of working - driving every transformation initiative through to measurable P&L impact.
Co-own the technology, digital product and data agenda with Global: define EMEA platform, product and data requirements and priorities within the global roadmap, shape build / buy / partner decisions, and hold the bar on platform health, scalability and speed to market across 27 markets.
Lead, develop and raise the bar of a cross-functional team of 25 - Digital Marketing, Digital Experience, Digital Product: build a high-performance, commercially accountable culture and a pipeline of top-tier digital talent.
Act as the executive voice for Digital across EMEA and the global leadership team: translate e-commerce opportunities into compelling, quantified business cases and secure the investment required to fund growth.
Stay at the forefront of emerging EMEA and global DTC digital trends (consumer, market, technology, AI) and convert them into tested, revenue-generating opportunities ahead of the competition.
Benchmark competitor and pure-play performance across EMEA and translate the gaps into commercial action.
Own senior relationships with strategic platform, technology and agency partners to secure commercial and technical advantage for BIRKENSTOCK.
YOUR PROFILE
12+ years' professional experience in digital / DTC E-Commerce, including senior leadership in a scaled international consumer brand, digital pure-play, e-commerce platform or e-tailer; premium footwear, fashion or lifestyle background is a strong plus
Proven track record of delivering market-beating revenue and profit growth across multi-market e-commerce P&L
Demonstrated experience leading digital transformation at scale, including new platforms, capabilities, and operating models, with clear commercial impact
Deep expertise in performance and owned digital marketing, including CAC / LTV, MMM and test-and-learn
Strong technology fluency across e-commerce platforms, digital product, data architecture, martech and applied AI; able to work effectively with engineering and product teams
Extensive experience building, leading and developing high-performing teams, including leaders of leaders, in a complex international matrix
Strong commercial and entrepreneurial mindset, with exceptional P&L management and financial acumen; energized by setting and beating ambitious revenue and profit targets
Strategic and action-oriented leader with a track record of driving change, making decisions at pace and delivering both short- and long-term business impact
Excellent stakeholder engagement and executive presence, with the credibility to lead, challenge and influence across a global matrix
Exceptional analytical skills, with the ability to translate data and insights into decisive commercial action
WE OFFER:
BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application! Please hand in your application in English.
We empower all people to walk the way nature intended.
Industry
Retail Apparel and Fashion
Company size
5,001-10,000 employees
Headquarters
Linz am Rhein, Rhineland-Palatinate
LinkedIn followers
89,665
BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well-being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.
With 6,200+ employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.
Offices: Burg Ockenfels, Linz am Rhein, Rhineland-Palatinate 53545, DE · Halle 12, Im Zollhafen 13, Köln, Nordrhein-Westfalen 50678, DE · Gewerbering 8, Görlitz, Sachsen 02828, DE · Am Heideküppel 2, Steinau an der Straße, Hessen 36396, DE · Waldemar Thranes gate 98, Oslo, 0175, NO
footwearpremium fashioninnovationretailhealthslow fashionsustainabilityand Made in GermanyConsumer GoodsE-Commerce
How many Data & Analytics jobs are open in München, Germany right now?
There are currently 180 open data & analytics positions in München, Germany listed on Clera. New openings are added daily as companies post roles.
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Companies currently hiring include SIXT, Roland Berger, Vogel Consulting, Red Bull, ZEISS Group, among others. Browse the listings above to see every active employer.
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