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Create and ship daily organic social content including videos, photos, and stories while acting as a face of the brand on camera. Build and engage a devoted community of cat parents through active interaction in comments, DMs, and offline events.
Requires 2-4 years of experience creating social content for recognizable brands with a proven track record of high-performing posts. Candidates must be natural on camera, skilled writers, and deeply passionate about cats and online community building.
You’ll be a face of KatKin and the person who makes most of our organic socials yourself. That’s the full mix - video, feed posts and stories - and not just the big swings. On camera as much as behind it. Writing, shooting, editing, posting, then replying to comments like someone who actually cares. Every day.
This is a blank canvas for content. One day you’re interviewing cat owners on the streets of London. The next you’re reporting breaking cat news from inside a giant green fridge. You might convince the team to dress as cats and cause havoc across the city, or spend a morning following your own cat around with a camera while they accidentally make the funniest thing we’ve posted all year.
You’ll invent the content, not just run it. Recurring series, characters, running jokes, social stunts and an unmistakable KatKin personality. We want people to know it’s KatKin before they see the logo.
If an idea sounds slightly ridiculous, that’s a good sign. If it sounds completely ridiculous, we’re interested.
But the content is only half the job. The other half is the community. KatKin cat parents are some of the most devoted, opinionated and gloriously obsessed people online, and your job is to turn them from followers into a community that feels like it belongs to something. That means living in the comments and DMs as a real cat person, not a faceless brand account. Knowing your regulars. Finding our most devoted cat parents and pulling them into what you make. Some of it happens offline too, through events, meet-ups and the odd bit of organised chaos. Get this right and the content travels further, because the community carries it for you.
We won't pretend it’s all stunts. This role has a daily beat to it too. Shipping content, being on camera and jumping on cultural moments the same day they break. The wild stuff is built on top of that beat, not instead of it.
You’ll sit in the Brand + Creative team and report to our Brand Marketing Lead, working alongside experienced brand, creative and growth leaders.
The details
Level: Junior to mid-level. Real ownership from day one, with a brand and creative team around you to learn from and build with.
Salary guidance: £42,000 – £53,000 depending on experience
Location: London, with 1 day working from home each week
Making and shipping KatKin’s organic social daily - video, photo, feed posts and stories - mostly created by you
Being a regular face of the brand on camera, including filming in public
Reacting to cultural moments fast, the same day where it counts
Growing and engaging the cat-parent community, online and offline
Replying to comments and DMs in brand voice
Owning the social calendar + turning the brand team’s plan into a steady stream of content
Tracking what works and doubling down. Knowing why a post flew, not just that it did
A natural on camera, deeply online and genuinely cat-obsessed
Funny, creative, curious and fearless about trying new + weird ideas
Strong instincts across TikTok, Instagram, Facebook and emerging platforms
A sharp writer so that the caption and feed post can carry as much weight as the camera.
Around 2-4 years making social content for a brand people recognise
Scrappy. You’d rather ship something good today than something perfect next week
Things you’ve personally made that performed, and you can tell us why they worked
A community-builder. You’ve grown and engaged an audience before, and you treat community as a craft, not a comments-section afterthought.
Bonus points for a cat of your own who’s ready for their close-up
MacBook and the kit you need to make great content
Health insurance with AXA, including dental and optics
Professional development budget of up to £800 a year
26 days’ annual leave including your birthday, plus bank holidays
An extra day of leave for every year you’re here, up to four extra days
Pension plan with company contributions
Enhanced parental leave
Work From Anywhere for up to 2 weeks a year
50% off KatKin fresh meals for your cat
Office cats, dogs, fresh fruit and snacks, and good people
Team socials and events
Cycle to work scheme
Skip the cover letter. Send us four things instead – two to show your craft and two for fun:
A piece of social content you made that worked, and a few lines on why it worked.
A community you've grown or brought to life, and how you did it.
A ridiculous idea for a KatKin social series. One zany paragraph is plenty, plus a quick AI-generated image if it helps bring it to life. Don't worry about it being perfect - we just want to see how your mind works.
The most joyfully obsessed thing you've ever done for a cat you've loved.
Cats are family. Come help us prove it to the rest of the UK.
Make hardcore love the new standard in cat care.
KatKin goes hardcore for cat health: cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. We put cats over profits, and science over cheap marketing wins. We do things the right way, even if that means the hard way. So cats live long and cat parents can love hard without compromise. We’ll keep pushing until hardcore love is the standard for cat care everywhere. So cats jump higher, zoomie faster, purr louder and live longer. #LoveHard
Offices: 4 Hardwick Street, Clerkenwell, England EC1R 4RB, GB · 3 Iceni Way, Haverhill, Suffolk CB9 7FD, GB
There are currently 458 open creative & media positions in Greater London, United Kingdom listed on Clera. New openings are added daily as companies post roles.
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