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Full-time
bachelor degree
Posted 11d ago
~40 hrs/week
Responsibilities
The Marketing Specialist develops and executes high-quality content across various digital and traditional channels to position the brand as an authority in the logistics and freight industry. They manage the editorial calendar, collaborate with subject matter experts, and optimize content for search engine visibility and audience engagement.
Requirements
Candidates must have a bachelor's degree in a relevant field and at least five years of experience in content marketing or journalism. Strong storytelling, editorial judgment, and proficiency in SEO and content management systems are required for this role.
Full job description
The Marketing Specialist - Content is responsible for developing and executing content that position our brands as trusted authorities in freight, transportation, and supply chain solutions. They create compelling, high-quality content that strengthens brand awareness, builds customer trust, and supports business growth across digital and traditional channels. They translate complex logistics topics into engaging content formats including blogs, case studies, newsletters, thought leadership articles, videos, and market insights. Working closely with subject matter experts, customers, sales teams, designers, and company leadership, they drive content strategy while maintaining a consistent and credible brand voice. This is a highly collaborative, hands-on role requiring strong storytelling, editorial judgment, and project management skills.
Responsibilities
Develop, write, edit, and publish high-quality content across multiple formats, including blogs, case studies, newsletters, market insights, executive thought leadership, and other marketing assets.
Create compelling content that positions Forward and Omni Logistics as industry leaders within key transportation, freight, and logistics verticals.
Partner with internal subject matter experts, business leaders, and customers to gather information and develop meaningful, credible content.
Identify and develop customer success stories and case studies that highlight business outcomes and strengthen brand credibility.
Produce and coordinate video content initiatives, including concept development, scripting, production support, and distribution.
Develop newsletters and email content that informs audiences, increases engagement, and supports subscriber growth.
Translate industry trends, market developments, customer challenges, and business data into informative and actionable content.
Own and manage the editorial calendar, ensuring content priorities, deadlines, and publishing schedules are effectively maintained.
Collaborate with sales, marketing, design, and leadership teams to align content initiatives with organizational goals and campaign strategies.
Optimize content for search engine visibility, discoverability, and user engagement using SEO best practices.
Monitor content performance and key metrics, providing recommendations to improve effectiveness and audience engagement.
Maintain consistent brand voice, messaging, quality standards, and editorial guidelines across all content channels.
Support content distribution across websites, social media platforms, email campaigns, and other digital marketing channels.
Research emerging trends, technologies, and best practices to continuously enhance content strategy and execution.
All other duties as assigned to meet evolving business needs.
Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field from an accredited college or university required.
Certification/Licensure: None required. Relevant certifications in content marketing, SEO, digital marketing, or related disciplines are preferred.
Experience: Five (5) or more years of experience in content marketing, content creation, copywriting, journalism, or a related field.
Demonstrated portfolio showcasing strong writing, editing, and storytelling capabilities across multiple content formats.
Proven success developing content strategies that increase brand awareness, audience engagement, and organizational authority.
Strong ability to translate complex or technical concepts into clear, compelling, and accessible content.
Experience managing multiple projects, deadlines, and content workflows with strong attention to detail.
Working knowledge of SEO principles, content optimization techniques, and content performance measurement.
Ability to collaborate effectively with subject matter experts, sales teams, customers, executives, and creative partners.
Experience with content management systems, marketing automation platforms, analytics tools, and social media publishing platforms preferred.
Experience in logistics, freight, transportation, supply chain, manufacturing, or other B2B industries preferred.
Video production, scripting, editing, and multimedia content development experience preferred.
Demonstrated discretion and confidentiality in handling and protecting sensitive information.
Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)
Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.
Forward Air has been a leader in the expedited ground transportation industry for over 40 years. Our portfolio of services has evolved to meet each customer’s unique shipping needs, including expedited linehaul (TL & LTL), pick-up and delivery, intermodal drayage, pool distribution, and specialized temperature-controlled logistics services.
At Forward, we drive industry innovation and continuously strive to develop better technologies, systems, and tools for our customers throughout North America – to keep your business moving forward. We are more than a transportation company. As a single resource for your shipping needs, we are your supply chain partner.
Offices: P.O. Box 1058, Greeneville, Tennessee 37744, US
TransportationShippingPool Distribution ServicesFreight Management ServicesLTL3PLLinehaulIntermodalCartageAirline logistics
How many Creative & Media jobs are open in Dallas, TX right now?
There are currently 378 open creative & media positions in Dallas, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in Dallas, TX?
Companies currently hiring include PMG, Ulta Beauty, Publicis Groupe Holdings B.V., Lifted, an Upwork Company, Moroch, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Creative & Media jobs in Dallas, TX?
Yes — 121 of the 378 open creative & media positions offer remote or hybrid work (39 remote, 82 hybrid).
How do I apply for Creative & Media jobs in Dallas, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.