TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
Join Trend ‧ Join New Generation 趨勢科技 - 全球雲端資安領航者 / 全亞洲最大軟體公司 / 企業版圖橫跨五大洲 / 趨勢全球研發基地在台灣 =============================================================== We're looking for someone who gets excited about this AI is changing…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
Executive Assistant / Business Operations Coordinator
Taipei, Taiwan · On-site
Entry level
Join Trend ‧ Join New Generation 趨勢科技 - 全球雲端資安領航者 / 全亞洲最大軟體公司 / 企業版圖橫跨五大洲 / 趨勢全球研發基地在台灣 =============================================================== Are you ready to make an impact beyond traditional administrative su…
As the number of cyberattacks and digital threats continue to grow, our world needs more passionate and innovative individuals who seek to be trailblazers in and shapers of the rapidly evolving cybersecurity landscape. A…
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates ri…
Join Trend ‧ Join New Generation 趨勢科技 - 全球雲端資安領航者 / 全亞洲最大軟體公司 / 企業版圖橫跨五大洲 / 趨勢全球研發基地在台灣 =============================================================== Overview At Magna, backed by Trend Micro and Wistron, we are buildin…
Join Trend ‧ Join New Generation 趨勢科技 - 全球雲端資安領航者 / 全亞洲最大軟體公司 / 企業版圖橫跨五大洲 / 趨勢全球研發基地在台灣 =============================================================== About the Role We are looking for a technically strong and analytica…
Skills: GA4, Google Tag Manager, Server-side GTM, JavaScript, Python
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Full-time
bachelor degree
Posted 45d ago
~40 hrs/week
Remote in United States
Responsibilities
The Director of Demand Generation owns the inbound demand engine for the North America Business Unit, focusing on converting awareness into qualified pipeline. This includes managing paid media, SEO, lifecycle marketing, and overseeing the marketing operations infrastructure to hit pipeline targets.
Requirements
Requires 10+ years of B2B demand generation experience, including 4 years of leadership in a high-growth SaaS environment. Candidates must be fluent in marketing automation tools, CRMs, and intent platforms, with a strong command of funnel math and unit economics.
Full job description
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Title: Director, Demand Generation – North America Business Unit (NABU)
Location: Remote, US
About the Role
The Director of Demand Generation owns the inbound demand engine for TrendAI's North America Business Unit (NABU). This leader is accountable for the strategy, execution, and measurement of every program that converts awareness into qualified pipeline — from paid media and content syndication, through SEO and lifecycle marketing, into the SDR/sales hand-off.
Working in close partnership with the Field, Channel, Customer, and Canada marketing leaders on the NABU Marketing Leadership Team, this role is the connective tissue between top-of-funnel investment and the pipeline that lands in the seller's hands. The successful candidate will own pipeline contribution targets, MQL-to-SQL conversion economics, and the marketing operations infrastructure that makes it all measurable.
Key Responsibilities
Strategy & Pipeline Ownership
Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target.
Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly.
Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence.
Program Execution
Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers.
Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion.
Build and run lifecycle and nurture programs (email, in-product, retargeting) that move prospects from awareness to sales-ready.
Coordinate inbound execution with Channel Marketing on partner-attached demand and with Customer Marketing on cross-sell/upsell motions.
Operations, Data & Measurement
Own the demand gen tech stack in partnership with Marketing Operations: marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution.
Establish a single source of truth for funnel reporting; deliver weekly pipeline pacing and monthly program performance reviews to NABU leadership.
Drive a culture of experimentation — clear hypotheses, sized bets, fast reads, and decisive scale-or-kill decisions.
Leadership & Cross-Functional Influence
Manage and develop a team of demand marketers; recruit additional talent as the function scales.
Represent NABU Demand Generation in global marketing forums and to North America sales leadership.
Serve on the NABU Marketing Leadership Team, contributing to overall NABU marketing strategy and operating cadence.
Minimum Qualifications
10+ years of B2B demand generation experience, with at least 4 years leading a demand gen team in a high-growth software or SaaS environment.
Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue.
Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent).
Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback).
Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes.
Excellent communicator who can move fluidly between an executive narrative and the campaign-level detail required to coach a team.
Bachelor's degree or equivalent professional experience.
Preferred Qualifications
Cybersecurity, infrastructure software, or adjacent enterprise technology background.
Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev).
Hands-on familiarity with ABM program design and measurement.
Experience in a channel-leveraged go-to-market motion.
#LI-LP1
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.
TrendAI™, a business unit of Trend Micro and global AI security leader, empowers enterprises, governments, and organizations with proactive solutions designed to inspire innovation and eliminate risk.
Taking the uncertainty out of security, TrendAI™ protects over 25,000 enterprise organizations and millions of individuals across AI, cloud, networks, endpoints, and devices.
TrendAI Vision One™, the only industry-leading AI security platform that centralizes cyber risk exposure management and security operations across on-premises, hybrid, and multi-cloud environments.
Built for the AI age with world-class threat intelligence, TrendAI™ enables organizations to reduce cyber risk by 92% and prevent threats three months earlier.
With more than 6,000 experts across 75 countries and over 35 years defending the digital frontier and relentless customer support, TrendAI™ keeps security leaders, including 70% of Fortune Global 500 companies, ahead of threats, adversaries, and the competition. This includes critical environments like AWS, Google, Microsoft, and NVIDIA.
AI Fearlessly.
Offices: 2 Chome-1-1 Yoyogi, Tokyo, Japan 151-0053, JP · Cork Business & Technology Park, Model Farm Road, Cork, Cork, IE · 11F, No.198 Sec. 2, Tun Hwa S. Road, Taipei, 106, TW · 8/F Tower 2, The Rockwell Business Center, Pasig , Metro Manila 1600, PH · 1 Snooker St, Toronto, Ontario M6K 1G1, CA
TrendAI™, a business unit of Trend Micro and global AI security leader, empowers enterprises, governments, and organizations with proactive solutions designed to inspire innovation and eliminate risk.
Taking the uncertainty out of security, TrendAI™ protects over 25,000 enterprise organizations and millions of individuals across AI, cloud, networks, endpoints, and devices.
TrendAI Vision One™, the only industry-leading AI security platform that centralizes cyber risk exposure management and security operations across on-premises, hybrid, and multi-cloud environments.
Built for the AI age with world-class threat intelligence, TrendAI™ enables organizations to reduce cyber risk by 92% and prevent threats three months earlier.
With more than 6,000 experts across 75 countries and over 35 years defending the digital frontier and relentless customer support, TrendAI™ keeps security leaders, including 70% of Fortune Global 500 companies, ahead of threats, adversaries, and the competition. This includes critical environments like AWS, Google, Microsoft, and NVIDIA.
AI Fearlessly.
Offices: 2 Chome-1-1 Yoyogi, Tokyo, Japan 151-0053, JP · Cork Business & Technology Park, Model Farm Road, Cork, Cork, IE · 11F, No.198 Sec. 2, Tun Hwa S. Road, Taipei, 106, TW · 8/F Tower 2, The Rockwell Business Center, Pasig , Metro Manila 1600, PH · 1 Snooker St, Toronto, Ontario M6K 1G1, CA