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Full-time
bachelor degree
Posted 1d ago
Apply by Sep 3
~40 hrs/week
Portuguese
Responsibilities
The supervisor will lead trade marketing execution strategies, ensuring brand visibility and operational excellence at points of sale. They will act as a strategic link between corporate, commercial, and third-party agencies to maximize sell-out and optimize product availability.
Requirements
Candidates must hold a degree in Marketing, Administration, Engineering, or related fields and possess experience in trade marketing or retail execution. Strong leadership skills, experience managing performance indicators, and the ability to travel across SC and RS are required.
Full job description
Job Description
Objetivo:
Planejar, implementar e garantir a excelência da execução de Trade Marketing nos pontos de venda, assegurando a aplicação das diretrizes de loja gabarito, comunicação visual, rotinas de execução e governança de indicadores.
Atuar como elo estratégico entre Corporativo, Comercial e agência terceirizada, garantindo disciplina operacional, padronização, capacitação e melhores práticas, visando maximizar sell out, reduzir ruptura e elevar a experiência do shopper no PDV.
Responsabilidades:
Liderar a estratégia de execução no ponto de venda, acompanhando indicadores de performance (DGMP/Loja Gabarito), propondo planos de ação e garantindo o atingimento das metas de Sell Out por canal e região.
Gerenciar a implementação de comunicação visual e materiais de PDV, coordenando a execução junto à agência terceirizada e operadores logísticos para maximizar a visibilidade das marcas e campanhas promocionais.
Analisar a performance do mercado e da concorrência, monitorando Market Share, realizando visitas ao ponto de venda e gerando insights para apoiar decisões estratégicas e fortalecer a competitividade da marca.
Acompanhar o mix de produtos e a parametrização por canal, monitorando indicadores de ruptura, distribuição e disponibilidade de SKUs para otimizar o Sell Out e garantir a execução da estratégia comercial.
Desenvolver e capacitar a equipe terceirizada de merchandising, criando conteúdos, conduzindo treinamentos e acompanhando auditorias para assegurar a padronização da execução e o conhecimento técnico da equipe.
Conduzir a governança da operação, liderando reuniões periódicas com as áreas Comercial e Corporativa, acompanhando indicadores, definindo planos de ação e monitorando a evolução dos resultados da operação.
Requisitos:
Graduação em Marketing, Administração, Engenharias ou áreas correlatas;
Experiência em Trade Marketing / Execução (preferencial alimentos e/ou bebidas);
Histórico de liderança direta ou indireta de equipes;
Gestão de indicadores e processos de execução;
Interface com clientes, agência e operadores logísticos.
Disponibilidade viagens e para atuar em SC e RS.
Location(s)
São Paulo - Eldorado
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Related keywords
Trade MarketingSell OutPoint of SaleMarket ShareSKU ManagementMerchandisingVisual CommunicationOperational GovernancePerformance IndicatorsStrategic PlanningRetail ExecutionLogisticsBrand CompetitivenessField OperationsTeam Training
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Offices: 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
FoodFast Moving Consumer Packaged GoodsCPGand Consumer Packaged GoodsMeat and PoultrySalesFood and BeverageTobaccoManufacturingFood Processing
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Offices: 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
FoodFast Moving Consumer Packaged GoodsCPGand Consumer Packaged GoodsMeat and PoultrySalesFood and BeverageTobaccoManufacturingFood Processing