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Job Title: Digital Ad Buyer

Job Type: Full-Time | Remote / EST Timezone

Industry: Beauty / Hair Care / CPG

About the Company

Our client is a 30+ year natural hair care brand with three active product lines sold through major retail partners, including national pharmacy and mass retail chains, as well as beauty supply stores. All three brands run active paid social campaigns, with Meta Ads as the primary channel, and are looking to expand into Google Ads/Merchant Center, TikTok, and YouTube Ads.

Role Summary

This is a hands-on digital advertising execution role. The Digital Ad Buyer will own day-to-day ad buying, campaign strategy, scheduling, and creative direction across Meta Ads and Google Ads for all three brands. This is not a strategy-only consulting role and not a generalist marketing assistant role. The founder will remain involved in approvals and brand direction, but should be able to step back from daily ad account management.

Key Responsibilities

Ad Buying and Campaign Management

• Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands
• Manage Google Ads campaigns and maintain Google Merchant Center product feed health
• Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting
• Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
• Evaluate platform-suggested budget or targeting recommendations critically rather than applying them automatically

Strategy and Planning

• Develop a monthly and quarterly paid media strategy aligned with retail and online calendar, product launches, and seasonal demand
• Recommend budget allocation across brands and campaign objectives based on performance data
• Build and maintain a retargeting strategy as warm audiences grow across brands
• Identify which creative formats and messaging approaches are driving performance and translate that into forward-looking strategy

Scheduling and Calendar Management

• Maintain a rolling paid media calendar across all brands showing what is live, what is scheduled, and what is in development
• Coordinate campaign timing with retail placements, email marketing (Klaviyo), and organic content calendars
• Schedule campaign launches and pauses around key dates including product launches, retail resets, and seasonal peaks

Creative Direction

• Provide direction on ad creative based on performance data, not personal preference
• Brief photographers, videographers, or designers on what ad creative needs to accomplish
• Identify creative fatigue and recommend refresh timing before performance drops
• Test creative variations systematically and report on what is working and why

Reporting and Communication

• Provide regular performance reporting in plain language, not just raw platform metrics
• Flag underperforming campaigns early with a recommended course of action
• Communicate in writing before making significant budget or strategy changes
• Be available for real-time check-ins when needed, particularly around campaign launches

What This Role Does NOT Include

• Bookkeeping, accounting, or financial reporting
• General virtual assistant tasks unrelated to paid media
• Organic social media posting or content calendar management
• Website development or Shopify management
• Email marketing execution in Klaviyo (coordination is expected, but not ownership)

Required Qualifications

• Minimum 3 to 5 years of hands-on experience managing live Meta Ads accounts with real budgets (certifications or coursework alone do not qualify)
• Working experience managing Google Ads Shopping campaigns and resolving Google Merchant Center product feed issues
• Direct experience with e-commerce brands, beauty, hair care, or CPG experience is a strong plus
• Demonstrated ability to translate ad performance data into specific creative direction
• Ability to produce clear, plain-language performance reports — not just exported dashboards

Preferred Qualifications

• Experience supporting brands that sell through both mass retail and owned e-commerce
• Familiarity with TikTok Ads and YouTube Ads
• Some experience with Photoshop or Illustrator
• Experience coordinating with Klaviyo email marketing workflows

This Role Is a Strong Fit If You:

• Are a self-starter who can manage multiple brand accounts without daily hand-holding
• Think critically about platform recommendations rather than blindly applying them
• Are data-driven in creative decisions, not preference-driven
• Communicate proactively and clearly, especially before making significant changes
• Have a genuine interest in or passion for beauty, hair care, or CPG brands