Sr. Manager, Digital Data Tagging & Platform Enablement
Toronto, Ontario, Canada · On-site
Senior+$15B raised
At Rogers, we are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love. Every day we wake up with one purpose in mind. To bring loved ones together from across…
Skills: Digital analytics, Adobe Tag Manager, Adobe Analytics, Google Analytics 4, Adobe Target
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust p…
Skills: Digital analytics, eCommerce analytics, Data science, Business intelligence, Customer journey analytics
Our branded retail team is at the heart of our success. We represent the welcoming spirit of our company. Our retail teams are outgoing and approachable individuals who understand how our products and services fit into e…
Skills: Sales leadership, Team coaching, Retail operations, Customer experience management, Communication
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust p…
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Skills: Sales, Lead generation, Customer relationship management, Negotiation, Communication
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Skills: Sales, Lead Generation, Customer Relationship Management, Negotiation, Objection Handling
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Skills: Sales, Lead Generation, Customer Relationship Management, Negotiation, Objection Handling
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Notre équipe Services résidentiels est fière d’offrir à notre clientèle une technologie simple et sans faille qui s’adopte à tous les styles de vie. Nos équipes des Ventes régionales collaborent étroitement avec notre cl…
Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative fina…
Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative fina…
Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who sh…
Skills: Television Hosting, Storytelling, Live Broadcasting, Product Presentation, Social Media Branding
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Our branded retail team is at the heart of our success. We represent the welcoming spirit of our company. Our retail teams are outgoing and approachable individuals who understand how our products and services fit into e…
Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services throug…
St. John's, Newfoundland and Labrador, Canada · On-site
Entry level$15B raised
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Our Residential team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our Field Sales teams work closely with our customers and offer a personalized face-to-face experience sel…
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust p…
Skills: Java, J2EE, Spring Boot, Kafka, Git
Sr. Manager, Digital Data Tagging & Platform Enablement
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Full-time
Competitive salary, Annual bonus, Health and dental benefits, Pension plan, RRSP, TFSA
Posted 15d ago
~40 hrs/week
Responsibilities
You will lead the strategy, governance, and maintenance of digital data collection platforms across web and mobile applications. You will also manage a shared-service team of analytics managers and developers to ensure data quality and enable effective activation across enterprise platforms.
Requirements
The role requires over 8 years of experience in digital analytics or data engineering, with at least 5 years in a leadership capacity. Proficiency in Adobe Experience Cloud tools, data layer design, and strong communication skills are essential for this position.
Full job description
At Rogers, we are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.
Because we believe connections unite us and moments define us. Come build a rewarding career at Rogers and be a driving force behind our success story!
Who we're looking for: Reporting to the Director, Marketing Technology & Digital Data Enablement, you will lead the strategy, governance, management and maintenance of digital data collection platforms across our portfolio of websites (Rogers.com, Fido.ca, etc) and mobile applications (MyRogers iOS / Android). This role owns the end-to-end digital data enablement ecosystem ensuring web and mobile behavioural data is consistently captured, governed, trusted, and made available for analytics, profiling, segmentation, activation, and other enterprise data platforms.
You will manage and grow a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA resources embedded into product delivery teams. Acting as a trusted partner to Product, Engineering, Data Insights, Marketing, and Media, you will embed strong data design and quality practices across the full software development lifecycle while enabling scalable, privacy-aware data sharing with downstream platforms.
What you'll do:
Digital Data Tagging & Platform Ownership:
Lead and actively manage the digital data collection ecosystem, including Adobe Tag Manager, Adobe Analytics, Google Analytics 4, Adobe Target, Adobe Real-Time Customer Data Platform (RT-CDP), and Quantum Metric.
Own platform configuration, governance, and technical health across web and mobile applications while ensuring alignment to evolving business and analytics needs.
Team Leadership & Shared Services Model:
Directly manage a shared-service team of Analytics Managers, JavaScript developers, and Analytics QA supporting multiple product teams. Allocate capacity and manage budget across portfolios, establish clear roles and responsibilities, and drive consistent quality and governance standards while supporting team development and growth.
Data Schema Design & Governance:
Own web and mobile data layer and event schema design across brands, platforms, and channels. Ensure governed, reusable standards supported by clear documentation and partner closely with Legal and Privacy to ensure compliant data collection and activation.
End-to-End Data Collection Lifecycle:
Partner with the Data Insights team to ensure collected data is analytics-ready, trusted, and fit for reporting, modelling, and activation. Oversee the full lifecycle from requirements gathering and implementation through QA, release validation, and ongoing regression monitoring.
Product & Engineering Enablement:
Work closely with Product Managers and Engineering teams to educate stakeholders on data requirements and best practices. Define data acceptance criteria, ensure data quality during feature development and releases, and embed tagging and QA practices into agile delivery workflows. Participate and support Digital Releases to ensure key data key events are always available after new product releases.
Activation, Pipelines & Data Sharing:
Enable efficient and privacy-aware data sharing with advertising platforms via client-side pixels and server-side integrations (CAPI). Oversee data pipelines feeding enterprise data lake, enterprise warehouses, analytics platforms, optimization tools in partnership with data engineer, production support, EFT/MFT teams.
Cross-Functional Leadership & Communication:
Build strong partnerships across Product, Engineering, Analytics, Media, Marketing, and Privacy teams. Translate complex technical concepts into clear guidance for non-technical audiences and champion best practices in digital data governance and measurement maturity across the organisation.
What you bring:
8+ years of experience in digital analytics, tagging, data engineering, or digital data platform roles
5+ years in team leadership capacity managing complex digital data environments
Hands-on experience with Data Layer / Adobe Tag Manager / Launch, Adobe Analytics, Google Analytics 4, Adobe Target, and Quantum Metric
Strong expertise in web and mobile app data layer design, event schemas, and tagging governance
Experience working closely with Product and Engineering teams in agile or product-led environments
Solid understanding of data pipelines, digital-to-enterprise data flows, and analytics enablement
Experience enabling media and marketing activation through pixels, CAPI, and audience-sharing integrations
Strong communication, stakeholder management, and influence skills
Proven ability to operate in fast-paced, multi-brand, multi-platform enterprise environments
What’s in it for you? We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:
Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Growth & Development Opportunities:
My Path: self-driven career development program
Rogers First: priority in applying to internal roles of interest
Work for an organization committed to environmental protection
Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.
To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.
Schedule: Full time Shift: Day Length of Contract: Not Applicable (Regular Position) Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: Up to 10% Background Check(s) Required: Criminal Record and Credit Check Posting Category/Function: Technology & Information Technology Requisition ID: 340187
To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit theRecruitment Process FAQ.
Posting Notes: Technology || Canada (CA) || ON || Toronto || [[mfield2]] ||
Related keywords
Digital AnalyticsAdobe Tag ManagerAdobe AnalyticsGoogle Analytics 4Adobe TargetQuantum MetricData LayerEvent SchemaTagging GovernanceJavaScriptAgileData PipelinesCAPIMarketing TechnologyData EnablementCustomer Data Platform
Rogers is Canada’s communications and entertainment company, driven to connect and entertain Canadians. For more information, please visit rogers.com or investors.rogers.com.
Déterminée à connecter et à divertir les Canadiens et Canadiennes, Rogers est la référence canadienne en matière de communications et de divertissement. Pour en savoir plus, visitez rogers.com ou investisseurs.rogers.com.
This LinkedIn company page is moderated. For more info, please review our commenting policy here: http://roge.rs/2ofPXLN
Offices: 333 Bloor Street East, Toronto, Ontario M4W 1G9, CA · 8200 Dixie Rd, Brampton, ON L6T 0C1, CA · 4710 Kingsway, Burnaby, British Columbia v5h4m5, CA · 800 Rue de la Gauchetière O, Montreal, Quebec H5A 1K3, CA · 100 Westmorland St, Moncton, New Brunswick E1C 0G1, CA
CableWirelessMediaHigh-speed InternetMachine-to-machine communicationsBroadcastingPublishingand Digital MediaMedia and EntertainmentNews
Rogers is Canada’s communications and entertainment company, driven to connect and entertain Canadians. For more information, please visit rogers.com or investors.rogers.com.
Déterminée à connecter et à divertir les Canadiens et Canadiennes, Rogers est la référence canadienne en matière de communications et de divertissement. Pour en savoir plus, visitez rogers.com ou investisseurs.rogers.com.
This LinkedIn company page is moderated. For more info, please review our commenting policy here: http://roge.rs/2ofPXLN
Offices: 333 Bloor Street East, Toronto, Ontario M4W 1G9, CA · 8200 Dixie Rd, Brampton, ON L6T 0C1, CA · 4710 Kingsway, Burnaby, British Columbia v5h4m5, CA · 800 Rue de la Gauchetière O, Montreal, Quebec H5A 1K3, CA · 100 Westmorland St, Moncton, New Brunswick E1C 0G1, CA
CableWirelessMediaHigh-speed InternetMachine-to-machine communicationsBroadcastingPublishingand Digital MediaMedia and EntertainmentNews