United States · Remote OK
$145k–$155k/yr
Who We Are Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of cr…
Skills: Lifecycle Marketing, CRM Strategy, Audience Segmentation, Marketing Automation, Customer Retention
Las Vegas, Nevada, United States · On-site
$25/hr–$35/hr
About Us Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and in real life. At Museum of Ice Cream, we invite you to believe in the magi…
Skills: Acting, Improvisation, Sales Conversion, Public Speaking, Storytelling
Chicago, Illinois, United States · Hybrid
*Please note: While multiple job postings may appear, this is for one open hire need. Candidate must be located in a city where MOIC maintains a presence. This includes New York City, Los Angeles, Las Vegas, Chicago, Mia…
Skills: Operational Execution, Cross-functional Leadership, Strategic Planning, Business Acumen, Organizational Effectiveness
Boston, Massachusetts, United States · Hybrid
*Please note: While multiple job postings may appear, this is for one open hire need. Candidate must be located in a city where MOIC maintains a presence. This includes New York City, Los Angeles, Las Vegas, Chicago, Mia…
Skills: Operational Execution, Cross-functional Leadership, Strategic Planning, Business Acumen, Organizational Effectiveness
Miami, Florida, United States · Hybrid
*Please note: While multiple job postings may appear, this is for one open hire need. Candidate must be located in a city where MOIC maintains a presence. This includes New York City, Los Angeles, Las Vegas, Chicago, Mia…
Skills: Operational Execution, Cross-functional Leadership, Strategic Planning, Business Acumen, Organizational Effectiveness
Las Vegas, Nevada, United States · Hybrid
*Please note: While multiple job postings may appear, this is for one open hire need. Candidate must be located in a city where MOIC maintains a presence. This includes New York City, Los Angeles, Las Vegas, Chicago, Mia…
Skills: Operational Execution, Cross-functional Leadership, Strategic Planning, Business Acumen, Organizational Effectiveness
Los Angeles, California, United States · Hybrid
*Please note: While multiple job postings may appear, this is for one open hire need. Candidate must be located in a city where MOIC maintains a presence. This includes New York City, Los Angeles, Las Vegas, Chicago, Mia…
Skills: Operational Execution, Cross-functional Leadership, Strategic Planning, Business Acumen, Organizational Effectiveness
New York, New York, United States · Hybrid
*Please note: While multiple job postings may appear, this is for one open hire need. Candidate must be located in a city where MOIC maintains a presence. This includes New York City, Los Angeles, Las Vegas, Chicago, Mia…
Skills: Operational Execution, Cross-functional Leadership, Strategic Planning, Business Acumen, Organizational Effectiveness
Las Vegas, Nevada, United States · On-site
$22/hr–$26/hr
About Us Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of crea…
Skills: Plumbing, Electrical Work, General Repair, Painting, Patching
Orlando, Florida, United States · Hybrid
$135k–$155k/yr
Who We Are: Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of c…
Skills: Strategic HR Partnership, Workforce Planning, Employee Relations, Compensation Strategy, Performance Management
Miami, Florida, United States · Hybrid
$135k–$155k/yr
Who We Are: Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of c…
Skills: Strategic HR Partnership, Workforce Planning, Employee Relations, Compensation Strategy, Performance Management
Los Angeles, California, United States · Hybrid
$160k–$180k/yr
Who We Are: Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At the Museum of Ice Cream, we invite you to believe in the magic …
Skills: Multi-site Openings, Operational Design, Project Management, SOP Development, Stakeholder Management
Las Vegas, Nevada, United States · Hybrid
$160k–$180k/yr
Who We Are: Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At the Museum of Ice Cream, we invite you to believe in the magic …
Skills: Multi-site Openings, Operational Design, Project Management, SOP Development, Stakeholder Management
Miami, Florida, United States · Hybrid
$160k–$180k/yr
Who We Are: Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At the Museum of Ice Cream, we invite you to believe in the magic …
Skills: Multi-site Openings, Operational Design, Project Management, SOP Development, Stakeholder Management
New York, New York, United States · Hybrid
$160k–$180k/yr
Who We Are: Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At the Museum of Ice Cream, we invite you to believe in the magic …
Skills: Multi-site Openings, Operational Design, Project Management, SOP Development, Stakeholder Management
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Develop and own the lifecycle marketing strategy to increase repeat visitation and customer lifetime value. Lead the selection and implementation of CRM technology and build automated, personalized customer journeys.
Requires 8+ years of experience in lifecycle marketing or CRM with a proven track record of building programs from scratch. Must be proficient in platforms like Braze, Iterable, or Salesforce Marketing Cloud and possess strong analytical skills.
Who We Are
Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us.
Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.
About The Role
Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and implementing the right technology, creating audience segmentation, building automated programs, and establishing the reporting and measurement needed to make the lifecycle a meaningful driver of revenue and repeat visitation.
Your Day To Day
Lifecycle Strategy & Customer Growth: Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement. Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement. Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes. Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns.
CRM & Technology Leadership: Evaluate, select, and implement lifecycle marketing and CRM technology platforms. Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives. Build scalable systems and processes that support long-term lifecycle growth.
Campaign Development & Automation: Design and launch automated lifecycle programs across multiple channels. Create personalized customer journeys that improve engagement and conversion rates. Develop testing frameworks to continuously improve messaging, targeting, timing, and performance.
Analytics & Measurement: Establish lifecycle marketing reporting, KPIs, and attribution models. Analyze customer behavior and campaign performance to identify growth opportunities. Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact. Translate insights into actionable recommendations for leadership and cross-functional partners.
Cross-Functional Leadership: Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives. Influence customer experience strategy through data-driven insights and customer behavior trends. Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.
The salary range for this role is $145,000 - $155,000 USD dependent on experience, as well as an annual bonus and options.
Must Haves
Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law
Uniting and inspiring the world through imagination and connection.
At Museum of Ice Cream, we believe joy is a serious business. As the creator of the immersive attraction category, we build experiences where ice cream, imagination, and human connection come together. Through our museums, hospitality, retail, events, and partnerships, we create spaces where people can reconnect with themselves and each other through the universal joy of ice cream. Today, Museum of Ice Cream welcomes millions of guests across the globe and continues to expand its mission of inspiring collective joy and bringing people closer together.
Offices: 558 Broadway, New York, NY 10012, US · 851 NE 1st Ave, Miami, Florida 33132, US · 435 N Michigan Ave, Chicago, Illinois 60611, US · 11506 Century Oaks Terrace, Suite #128, Austin, Texas 78758, US · 121 Seaport Blvd, Boston, Massachusetts 02210, US
Uniting and inspiring the world through imagination and connection.
At Museum of Ice Cream, we believe joy is a serious business. As the creator of the immersive attraction category, we build experiences where ice cream, imagination, and human connection come together. Through our museums, hospitality, retail, events, and partnerships, we create spaces where people can reconnect with themselves and each other through the universal joy of ice cream. Today, Museum of Ice Cream welcomes millions of guests across the globe and continues to expand its mission of inspiring collective joy and bringing people closer together.
Offices: 558 Broadway, New York, NY 10012, US · 851 NE 1st Ave, Miami, Florida 33132, US · 435 N Michigan Ave, Chicago, Illinois 60611, US · 11506 Century Oaks Terrace, Suite #128, Austin, Texas 78758, US · 121 Seaport Blvd, Boston, Massachusetts 02210, US
