Lead media, culture and growth for iconic Lion brands, shaping media, social and influencer activity across a dynamic portfolio. At Lion, we're building brands that people love. As consumer behaviours continue to evolve,…
Skills: Media Planning, Channel Strategy, Media Effectiveness, Agency Management, Stakeholder Management
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Social Media & Creative Content Lead - Four Pillars
Healesville, Victoria, Australia · On-site
Senior
Here at LION, we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. We're looking for a Social Media & Creativ…
Skills: Social Media Strategy, Content Creation, Copywriting, Paid Social Media, Meta Ads Manager
Social Media & Creative Content Lead - Four Pillars
Healesville, Victoria, Australia · On-site
Senior
Here at LION, we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. We're looking for a Social Media & Creativ…
Skills: Social Media Strategy, Content Creation, Copywriting, Paid Social Media, Meta Ads Manager
Love great beer, good food and creating the kind of experience people want to come back for? Little Creatures Hobsonville is looking for an experienced Duty Manager to help lead our taproom team. It’s a hands-on role whe…
Little Creatures Taproom is on the lookout for a Permanent, Part Time Duty Manager (30 hours p/w) to join our fun and collaborative team in Hobsonville! Must have Friday and Saturday availability. About the Venue: Little…
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Full-time
Posted 49d ago
Apply by Jul 17
~40 hrs/week
Responsibilities
Lead annual media planning and channel strategy across a portfolio of iconic brands to drive growth and relevance. Manage agency relationships and lead a team of Digital Experience Managers to optimize media investment and social impact.
Requirements
Requires significant experience in a media agency with a deep understanding of creator ecosystems and consumer behaviors. Must possess a commercial mindset for managing large investments and the ability to lead teams and stakeholders.
Full job description
Lead media, culture and growth for iconic Lion brands, shaping media, social and influencer activity across a dynamic portfolio.
At Lion, we're building brands that people love. As consumer behaviours continue to evolve, we're looking for a Media Manager to help shape how our brands show up across media, culture and digital channels.
This is an exciting opportunity to lead media planning and execution across a portfolio of iconic brands while staying connected to channel evolution, emerging trends, creator platforms, social behaviours and new ways of reaching consumers.
Working closely with Brand teams, agency partners and key stakeholders, you'll play a critical role in ensuring our media investment delivers impact while helping our brands reach audiences, earn attention and remain relevant in a rapidly changing landscape.
You’ll also act as a key operational partner to the Digital & Media Director, helping lift media, social and communications capability across the Marketing team.
What you'll be doing
Lead annual media planning and channel strategy across a portfolio of brands.
Partner with Brand Managers to develop effective campaigns and communications plans.
Manage media agency and platform relationships to maximise performance.
Oversee media investment, effectiveness, delivery to improve brand and commercial outcomes.
Understand culture, audiences and trends bringing insights into brand planning.
Drive social and influencer thinking as part of broader communications strategies.
Lead and develop a team of two Digital Experience Managers.
Champion innovation, experimentation and continuous improvement across media and communications.
What we're looking for
Significant experience within a media agency or similar environment.
Strong understanding of media planning, channel strategy and media effectiveness.
Experience managing agency partnerships and complex stakeholder relationships.
Deep understanding of social media, creator ecosystems and evolving consumer behaviours.
Commercial mindset with experience managing sizeable media investments.
Ability to balance strategic thinking with operational excellence.
Leadership experience and a collaborative approach to working across teams.
Why Lion?
At Lion, you'll have the opportunity to work on some of Australasia's most loved brands, including Speight's, Steinlager, Panhead, Hyoketsu and Mac's. You'll join a business that encourages curiosity, bold thinking and continuous learning while giving you the opportunity to influence how our brands connect with consumers today and into the future.
If you're passionate about media, culture, social trends and creating meaningful brand growth, we'd love to hear from you.
LION is a leading beverages company with powerhouse brands headquartered in Sydney, Australia, and founded in New Zealand. From iconic classic and craft beers to innovative ready-to-drink offerings, exceptional spirits, remarkable wines and more – LION’s brands have been shaping the way people come together, connect and celebrate for more than 180 years.
Proudly part of global company KIRIN, LION is focused on becoming an unrivalled Force for Growth and Force for Good. Our diverse portfolio of iconic beer and RTD brands includes Hahn, Steinlager, Stone & Wood, Speight’s, XXXX, Tooheys, KIRIN Ichiban, KIRIN Hyoketsu, Mac’s, Panhead, Emerson’s and Little Creatures. LION has an enviable portfolio of New Zealand wine brands, a craft distribution arm in Australia in Vanguard Luxury Spirits, and Yarra Valley-based Four Pillars Gin.
Offices: 68 York Street, Sydney, NSW 2000, AU · Fanshawe Street, Auckland, AUK 1010, NZ
BeerCiderNon-alcoholic adult beveragesCraft beerWineSpiritsCoffeeBrewingand HospitalityWine And Spirits
LION is a leading beverages company with powerhouse brands headquartered in Sydney, Australia, and founded in New Zealand. From iconic classic and craft beers to innovative ready-to-drink offerings, exceptional spirits, remarkable wines and more – LION’s brands have been shaping the way people come together, connect and celebrate for more than 180 years.
Proudly part of global company KIRIN, LION is focused on becoming an unrivalled Force for Growth and Force for Good. Our diverse portfolio of iconic beer and RTD brands includes Hahn, Steinlager, Stone & Wood, Speight’s, XXXX, Tooheys, KIRIN Ichiban, KIRIN Hyoketsu, Mac’s, Panhead, Emerson’s and Little Creatures. LION has an enviable portfolio of New Zealand wine brands, a craft distribution arm in Australia in Vanguard Luxury Spirits, and Yarra Valley-based Four Pillars Gin.
Offices: 68 York Street, Sydney, NSW 2000, AU · Fanshawe Street, Auckland, AUK 1010, NZ
BeerCiderNon-alcoholic adult beveragesCraft beerWineSpiritsCoffeeBrewingand HospitalityWine And Spirits