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Full-time
bachelor degree
Flexible Smart Working, Performance-based Bonuses, Meal Vouchers, Corporate Restaurant and Bar, Health Insurance, Accident Insurance
Posted 20d ago
~37 hrs/week
Responsibilities
Define and execute the digital performance strategy across all paid channels to ensure sustainable growth. Manage hands-on campaign execution, reporting, and a structured testing roadmap while collaborating with SEO and CRO teams.
Requirements
Requires at least 5 years of experience in a paid media role and a degree in Digital Marketing, Statistics, Economics, or Engineering. Proficiency in Google Search Console, GA4, Tealium, and Adjust is essential.
Full job description
ING Bank N.V. is looking for a Paid Media Expert
Activities:
As a Paid Media Expert, you will define and execute our digital performance strategy across all channels and funnels. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.
Responsibilities:
Own the hands-on execution of our paid performance strategy across all paid channels – from campaign setup to daily bidding optimization.
Own performance reporting and forecasting across paid channels, ensuring budget pacing and ROI targets are met.
Design and run a structured testing roadmap (creative, audience, bidding strategy) to continuously improve efficiency
Ensure tracking and measurement infrastructure is correctly implemented across campaigns
Act as the technical challenger to our agency partners and push for smarter, faster delivery
Work closely with peers across SEO, content and CRO to align on a shared growth agenda
Work closely with key stakeholders across product, sales and brand to drive impact
Required skills:
Experience of at least 5 in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of the main performance channels including hands on experience in Search Console
Knowledge of the following software: Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
Contract offer:
Working conditions: Permanent employment contract
Working hours: Full time (37 hours per week)
Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
Location: Milan (hybrid)
Starting annual base salary from: 56.000€
Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function and individual performance)
Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
The benefits of joining ING
In addition to being a part of a great team, working in a fun and innovative environment, we offer:
Flexible Smart Working
Competitive base salaries and performance-based bonuses
Meal vouchers and corporate restaurant and bar
Health insurance and Accident insurance
Pension fund and welfare plan
Diverse cultures & Innovative mindsets
International Environnent and Talent Program
Commitment to sustainability
Lots of training development opportunities to help you grow
Lots of moments dedicated to physical and mental well-being
A special day off when it is your birthday: we call it #doyourbirthday!
And of course, we can’t forget free water & coffee at the office!
About ING
ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.
Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
Our Commitment
Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
Job Application Safety Reminder ⚠️
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
· Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com
· No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.
If you suspect suspicious activity, report it immediately. Your safety matters to us.
ING Hubs Romania offers 130 services in software development, data management, non-financial risk & compliance, audit.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Founded
2015
Headquarters
Bucharest
LinkedIn followers
46,778
ING Hubs Romania offers 130 services in software development, data management, non-financial risk & compliance, audit, and retail operations to 24 ING units worldwide, with the help of 𝐨𝐯𝐞𝐫 𝟐𝟎𝟎𝟎 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐫𝐢𝐬𝐤, 𝐚𝐧𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬.
We started out in 2015 as ING’s software development hub, then steadily expanded our range to include more services and competencies. Now we provide borderless services with bank-wide capabilities and 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐁𝐮𝐜𝐡𝐚𝐫𝐞𝐬𝐭.
𝐎𝐮𝐫 𝐭𝐞𝐜𝐡 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐫𝐞𝐦𝐚𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, with more than 1800 colleagues active in Data Management, Touchpoint Channels & Integration, Core Banking, and Global Products.
We enjoy a flexible way of working and a highly collaborative environment, where fair and constructive feedback is encouraged.
For us, impact isn't a perk. It's the driver of our work. We are guided and rewarded by a shared desire to make the world a better place, one innovative solution at a time. Our colleagues make it their job to do impactful things and they love doing it in good company. Do you?
ING Hubs Romania offers 130 services in software development, data management, non-financial risk & compliance, audit.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Founded
2015
Headquarters
Bucharest
LinkedIn followers
46,778
ING Hubs Romania offers 130 services in software development, data management, non-financial risk & compliance, audit, and retail operations to 24 ING units worldwide, with the help of 𝐨𝐯𝐞𝐫 𝟐𝟎𝟎𝟎 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐫𝐢𝐬𝐤, 𝐚𝐧𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬.
We started out in 2015 as ING’s software development hub, then steadily expanded our range to include more services and competencies. Now we provide borderless services with bank-wide capabilities and 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐁𝐮𝐜𝐡𝐚𝐫𝐞𝐬𝐭.
𝐎𝐮𝐫 𝐭𝐞𝐜𝐡 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐫𝐞𝐦𝐚𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, with more than 1800 colleagues active in Data Management, Touchpoint Channels & Integration, Core Banking, and Global Products.
We enjoy a flexible way of working and a highly collaborative environment, where fair and constructive feedback is encouraged.
For us, impact isn't a perk. It's the driver of our work. We are guided and rewarded by a shared desire to make the world a better place, one innovative solution at a time. Our colleagues make it their job to do impactful things and they love doing it in good company. Do you?