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Full-time
Mentoring, Career Consulting, Learning Programs, Global Talent Exchange Program, Company-wide Challenges, Awards
Posted 55d ago
~40 hrs/week
Responsibilities
Implement and monitor localized driver marketing campaigns across the MENA region to attract and retain drivers. Coordinate offline activations, manage local vendors, and act as a bridge between regional teams and headquarters.
Requirements
Requires over 3 years of marketing experience, preferably in ride-hailing or the gig economy, with proficiency in CRM and analytics tools. Candidates must have a deep understanding of MENA cultural nuances and proficiency in English and either Arabic or French.
Full job description
Drivers Marketing Manager MENA
Department: Corporate Marketing
Employment Type: Full Time
Location: Egypt
Description
We're looking for an energetic, execution-oriented Driver Marketing Manager to join our MENA team. You'll be the "boots on the ground" for our driver growth initiatives across MENA, with an initial focus on Egypt, Morocco, and Algeria, with scope expected to grow as the region does.
Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.
Please submit your CV and any additional materials in English only.
Key Responsibilities
Comms strategy & GTM plans
Campaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategy
Metric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention
Channel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communities
On-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency
Stakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content
Market Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevant
Supplier Coordination: Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and quality
Skills, Knowledge & Expertise
3+ years in marketing (ride-hailing, startup or gig-economy experience is a major plus)
Solid understanding of digital marketing basics, brand-building, and CRM/Analytics tools
Organized and detail-oriented; able to manage multiple moving parts across markets
Proactive, you look for solutions and suggest improvements
A deep feel for MENA cultural nuances and driver behavior
Confident presenting campaign plans and results to senior stakeholders, comfortable in the room, not just behind the deck
Comfortable in Excel/Google Sheets to pull data and find the story behind the numbers
Hands-on with AI tools to speed up execution (content drafts, data analysis, research synthesis)
Arabic and/or French required depending on market focus; English proficiency at least at B2 level for HQ collaboration
Please submit your resume/CV in English. Applications with resumes in other languages may not be considered.
Why join us
Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
People driven. Ride for a fair price you both agree on. This is our inner drive.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Headquarters
Mountain View, California
LinkedIn followers
473,818
Total funding
$537M
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1100 cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Offices: Mountain View, California 94040, US
FinanceMobile AppsAppsBusiness DevelopmentTransportationRentalDelivery ServiceRide SharingVenture Capital
People driven. Ride for a fair price you both agree on. This is our inner drive.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Headquarters
Mountain View, California
LinkedIn followers
473,818
Total funding
$537M
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1100 cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Offices: Mountain View, California 94040, US
FinanceMobile AppsAppsBusiness DevelopmentTransportationRentalDelivery ServiceRide SharingVenture Capital