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Full-time
Mentoring, Career Consulting, Learning Programs, Global Talent Exchange Program, Company-wide Challenges, Awards
Posted 20d ago
~40 hrs/week
Responsibilities
Lead the go-to-market and growth strategy for the food delivery vertical across LATAM markets to increase active clients and restaurant partners. Manage the end-to-end marketing lifecycle, including media campaigns, pricing, and product-marketing initiatives to optimize conversion and ROI.
Requirements
Requires over 5 years of experience in Growth or Trade Marketing, specifically within FoodTech or on-demand marketplaces. Candidates must demonstrate a proven track record of scaling international marketing initiatives and possess fluent English communication skills.
Full job description
Marketing Lead Food Delivery LATAM
Department: Corporate Marketing
Employment Type: Full Time
Location: Peru
Description
We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets. The ideal candidate combines strong strategic thinking, deep understanding of marketplace business models, entrepreneur mindset and analytical approach, with the ability to do marketing for both segments: demand and supply (restaurants).
Key Responsibilities
Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.
Main performance metrics for this role: new users / monthly transactional users / orders / amount of restaurants / LTV/CAC
Qualifications
5+ years of experience in Growth Marketing, Trade Marketing or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.
Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.
Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.
Excellent communication skills and fluent English.
Why join us
Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
People driven. Ride for a fair price you both agree on. This is our inner drive.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Headquarters
Mountain View, California
LinkedIn followers
474,995
Total funding
$537M
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1100 cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Offices: Mountain View, California 94040, US
FinanceMobile AppsAppsBusiness DevelopmentTransportationRentalDelivery ServiceRide SharingVenture Capital
People driven. Ride for a fair price you both agree on. This is our inner drive.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Headquarters
Mountain View, California
LinkedIn followers
474,995
Total funding
$537M
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1100 cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Offices: Mountain View, California 94040, US
FinanceMobile AppsAppsBusiness DevelopmentTransportationRentalDelivery ServiceRide SharingVenture Capital