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The Director of Sales Enablement designs and leads strategic programs to enhance sales productivity, effectiveness, and revenue growth. This includes overseeing sales tools, optimizing the sales funnel, and collaborating cross-functionally to align GTM strategies and performance coaching.
Requires a bachelor's degree and over 8 years of experience in Sales Enablement, Operations, or Marketing, with at least 5 years of leadership experience in a financial institution. Candidates must be proficient in CRM systems like Salesforce and have a proven track record of delivering measurable productivity improvements.
The Director of Sales Enablement is responsible for designing and leading strategic programs that enhance sales productivity, effectiveness and revenue growth across the organization. The Director leads the Sales Enablement team, oversees the development of tools to support productivity and effectiveness of the sales organization. The Director is responsible for understanding key business and stakeholder priorities, and creating innovative and value-add sales enablement, sales learning, change management, communication, and content solutions for the sales organization. The Director also collaborates cross-functionally with Sales, Marketing, L&D, Product Management, Operations, and other Line of Business (LOB) leaders to optimize the end-to-end sales journey, including CRM utilization, omni-channel sales pipeline effectiveness, goal setting, sales performance coaching, competitive intelligence, and incentive alignment.
What you will do here:
Sales Tools & Technology Enablement: Lead the development and optimization of sales tools, content, communications, promotions, and campaigns to increase frontline productivity. Drive adoption and optimization of CRM and sales-related technologies in partnership with the Automation team and LOB partners. Collaborate with the Learning team to ensure sales tools complement formal training with practical tools and reinforcement strategies. Lead and support the development and delivery of sales enablement & learning solutions that address knowledge and skills gaps and build sales force capabilities against defined KPIs.
Insights & Intelligence: Lead and advise sales insights and reporting through the development of cutting-edge reports and data models. Serve as a trusted adviser to sales leaders, LOB and executive leaders, driving understanding and adoption of reporting insights and aligned sales programs. Monitor the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization. Generate and enable new revenue opportunities by surfacing competitive intelligence and market trends across revenue-driving business units. Partner with Marketing and leverage data to optimize and create new sales leads.
Sales Process & Funnel Optimization: Design and implement sales process standardization, including automation, member journey alignment, and performance milestones. Support sales funnel health by identifying key drop-off points and partnering with key stakeholders to develop productivity-enhancing strategies. Proactively support opportunities for sales process improvement.
Performance Management & Coaching: Oversee the creation of sales performance coaching resources and goal management frameworks to support front-line leadership. Direct sales forecasting, planning, and budgeting processes used within the sales organization. Work closely with the incentive compensation team to align goals, reporting, and recognition with sales strategies.
Go-to-Market & Campaign Alignment: Partner with Marketing and Product to manage lead flow, frontline readiness, and Go-to-Market (GTM) alignment for campaigns and new solutions. Supports various sales promotions and sales recognition programs for the organization.
Lead, coach, and develop the enablement team while building a scalable, high-performing operating model.
Monitors the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization.
Perform other job-related duties as assigned.
What you will need:
Bachelor's degree in business, Marketing or related field preferred.
Equivalent combination of education and experience required.
8+ years of experience in Sales Enablement, Sales Operations, Marketing or (B2C/B2B) required.
5+ years of experience leading people within a financial institution required.
Proven ability to manage cross-functional teams and deliver measurable sales productivity improvements required.
Experience partnering with Marketing, Product, Revenue Operations, and L&D on integrated sales strategies required.
Seamless relationship manager capable of establishing and building trust through deep understanding of organization and learner / leader needs required.
Strong knowledge in CRM systems (e.g. Salesforce), data analysis and enablement platforms required.
Proven people leader with ability to recruit, develop and manage high-performing team required.
Demonstrated ability to create performance dashboards and deliver executive reporting required.
Knowledge of existing systems and technology platforms required.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.
Over eighty-five years ago, our credit union was founded by 15 courageous educators who pooled together all of the money they had – just $78.75. With help from our members, our community and our team, we have grown from those humble beginnings to become Arizona’s largest locally-based credit union. We are dedicated to strengthening our local economy and workforce while providing financial solutions for more than 450,000 members. Equal Housing Opportunity | Federally insured by the NCUA
Offices: 148 N. 48th St., Phoenix, Arizona 85034, US
Over eighty-five years ago, our credit union was founded by 15 courageous educators who pooled together all of the money they had – just $78.75. With help from our members, our community and our team, we have grown from those humble beginnings to become Arizona’s largest locally-based credit union. We are dedicated to strengthening our local economy and workforce while providing financial solutions for more than 450,000 members. Equal Housing Opportunity | Federally insured by the NCUA
Offices: 148 N. 48th St., Phoenix, Arizona 85034, US
