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Content Marketing Manager

Austin, Texas, United States · On-site

Mid level

Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses. We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and i…

Skills: Content Strategy, Conversion Rate Optimization, Creative Strategy, Campaign Management, Audience Psychology

Contrarian Thinking logo

Content Marketing Manager

Contrarian Thinking

Austin, Texas, United States • On-site

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Mid level

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  • Full-time
  • Health Insurance, Dental Insurance, Vision Insurance, Short-term Disability Insurance, Long-term Disability Insurance, Life Insurance
  • Posted 78d ago
  • ~40 hrs/week

Responsibilities

The Content Marketing Manager will collaborate across all platform teams to improve content strategy, packaging, and conversion rates. They are responsible for turning founder insights into scalable frameworks and ensuring content drives business outcomes like leads and sales.

Requirements

Candidates should have deep experience with creator brands or media companies and a strong understanding of internet culture and audience psychology. Proficiency in using AI tools for production and a track record of managing high-growth content campaigns are highly valued.

Full job description

Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses.

We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and investments. Our content reaches millions of people every month across YouTube, Instagram, TikTok, X, LinkedIn, newsletters, podcasts, and live events.

We’re hiring a Content Marketing Manager to work across all content teams and platform leads to help our content perform better, convert better, and evolve faster.

This person is equal parts:

  • Creative strategist
  • Content operator
  • Marketing thinker
  • Trend spotter
  • Conversion-focused collaborator

You will work cross-functionally with writers, editors, producers, growth marketers, designers, and platform leads to develop stronger ideas, sharper hooks, better campaigns, and content that actually drives business results.

You are not just managing a calendar.

You are helping shape the ideas, positioning, distribution, and conversion strategy behind the content itself.

What You’ll Do

Work Across All Content Teams

  • Collaborate with platform leads across:
    • Instagram
    • TikTok
    • YouTube
    • X
    • LinkedIn
    • Podcast
    • Newsletter
  • Help improve content strategy, packaging, positioning, and campaign execution
  • Act as a connective layer between content, growth, and marketing teams

Help Content Convert

  • Identify how content can better drive:
    • Leads
    • Sales
    • Event registrations
    • Newsletter signups
    • Membership applications
    • Brand authority
  • Improve hooks, CTAs, story flow, proof, retention, and positioning
  • Think beyond views and focus on business outcomes

Develop New Ideas & Campaigns

  • Brainstorm high-performing concepts, series, launches, partnerships, and campaigns
  • Bring fresh ideas based on:
    • Trends
    • Audience behavior
    • Platform shifts
    • Cultural moments
    • Competitive research
  • Help turn founder insights into scalable content frameworks and repeatable series

Improve Cross-Team Execution

  • Help organize launch calendars, campaign coordination, and distribution plans
  • Ensure teams are aligned on messaging, goals, and priorities
  • Create tighter feedback loops between content performance and future strategy

Use Data + Instinct

  • Review analytics and identify patterns across platforms
  • Understand what content converts versus what only gets attention
  • Balance creativity with performance marketing thinking

You Might Be a Fit If You:

  • Understand both content and marketing deeply
  • Have experience working with creator brands, media companies, or fast-moving startups
  • Are obsessed with why content works
  • Have strong instincts around hooks, positioning, virality, and audience psychology
  • Can collaborate with creatives without slowing them down
  • Think in campaigns, not one-off posts
  • Move quickly and take ownership naturally
  • Understand internet culture and business audiences

Bonus Points If You:

  • Have worked on high-growth creator brands
  • Have experience with launches, funnels, or direct response marketing
  • Understand how to make content drive revenue, not just engagement
  • Have experience managing multiple stakeholders and creative teams
  • Know how to use AI tools to speed up ideation, workflows, and production

What Success Looks Like

  • Better-performing content across every platform
  • Stronger conversion from content into revenue
  • Faster and more aligned execution across teams
  • More original, scalable content ideas
  • Smarter campaigns and launches
  • Content that grows both audience and business simultaneously

Location

Full-time, in-office role at our Austin, Texas headquarters. Applicants must reside within a 1-hour drive of Austin or be willing to relocate.

Benefits

  • 100% company-paid health, dental, and vision
  • 100% company-paid short and long-term disability, life, and accident insurance
  • Unlimited PTO plus 8 paid holidays
  • Option to enroll in a 401(k) plan via Vestwell with competitive match options
  • Free access to all Contrarian Thinking programs and flagship communities

How to Apply

Send a resume plus a short Loom with visual info to explain:

  1. Share visuals from a brand partnership you closed or managed that you're proud of. What was the creative idea, what was the deal structure, and how did it perform? What was your role throughout the process?
  2. An AI content process, workflow, or dashboard you built. What was broken, what you changed, and the before/after. Walk us through it in your loom & show us how it works.

Related keywords

YouTubeInstagramTikTokXLinkedInPodcastsNewslettersConversion StrategyHooksCTAsDirect ResponseFunnelsCreator EconomyAI WorkflowsPerformance MarketingBrand Authority

About Contrarian Thinking

LinkedInVisit site

At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way.

Industry
Business Consulting and Services
Company size
11-50 employees
Founded
2020
Headquarters
Austin, TX
LinkedIn followers
12,031

Most people don’t lack ideas — they lack an operating system to execute. At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way. Whether you’re a solopreneur or a seasoned operator, we help you figure out how to buy or grow your business predictably, consistently, less painfully. Built to Make You Faster. Smoother. More Profitable. Or what we call our GPS. GAMEPLAN We help you set your vision (what we call your gameplan) for your company, your life and your team. If you don't have the destination set, it's much harder to get there. PEOPLE We help you surround yourself with operators, deal scouts, capital partners, and advisors who’ve actually bought and scaled businesses — not just talked about it. Then we help you build your team to your plan. SYSTEM We give you the operating system: how to find, finance, fix, buy, and scale businesses. From due diligence to SOPs to hiring your first GM — our frameworks honed through 15 years in private equity and operating walk you through it. WHY SO MANY FOUNDERS & BUYERS PARTNER WITH US? - Acquisitions that cash-flow - Businesses that scale and are built to last - Step-by-step deal support and tools - A community of 5k+ buyers and owners - A team that is better than you, alongside you - Long-term wealth from real equity, not just hustle WHO ARE WE? We are an investment firm and media company led by Codie Sanchez, 15+ year veteran of private equity and operator of a portfolio of Main Street businesses. We help owners BUY, SCALE, SELL. We buy businesses, teach our partners how to do acquisitions, then we help them scale to create enduring businesses they love to run. We build tools like BizScout (one of the largest business acquisition marketplaces in the world), Growth Boardroom (operating system and community for business owners over $1M+), Contrarian Thinking Capital (venture capital firm investing in the next generation of tech for businesses). Come build with us.

Offices: Austin, TX 78704, US

Finance
View all jobs at Contrarian Thinking

About Contrarian Thinking

LinkedInVisit site

At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way.

Industry
Business Consulting and Services
Company size
11-50 employees
Founded
2020
Headquarters
Austin, TX
LinkedIn followers
12,031

Most people don’t lack ideas — they lack an operating system to execute. At Contrarian Thinking, we help take back Main Street by buying and building businesses the smart way. Whether you’re a solopreneur or a seasoned operator, we help you figure out how to buy or grow your business predictably, consistently, less painfully. Built to Make You Faster. Smoother. More Profitable. Or what we call our GPS. GAMEPLAN We help you set your vision (what we call your gameplan) for your company, your life and your team. If you don't have the destination set, it's much harder to get there. PEOPLE We help you surround yourself with operators, deal scouts, capital partners, and advisors who’ve actually bought and scaled businesses — not just talked about it. Then we help you build your team to your plan. SYSTEM We give you the operating system: how to find, finance, fix, buy, and scale businesses. From due diligence to SOPs to hiring your first GM — our frameworks honed through 15 years in private equity and operating walk you through it. WHY SO MANY FOUNDERS & BUYERS PARTNER WITH US? - Acquisitions that cash-flow - Businesses that scale and are built to last - Step-by-step deal support and tools - A community of 5k+ buyers and owners - A team that is better than you, alongside you - Long-term wealth from real equity, not just hustle WHO ARE WE? We are an investment firm and media company led by Codie Sanchez, 15+ year veteran of private equity and operator of a portfolio of Main Street businesses. We help owners BUY, SCALE, SELL. We buy businesses, teach our partners how to do acquisitions, then we help them scale to create enduring businesses they love to run. We build tools like BizScout (one of the largest business acquisition marketplaces in the world), Growth Boardroom (operating system and community for business owners over $1M+), Contrarian Thinking Capital (venture capital firm investing in the next generation of tech for businesses). Come build with us.

Offices: Austin, TX 78704, US

Finance
View all jobs at Contrarian Thinking

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