Calgary, Alberta, Canada · Hybrid
Digital Marketing & Content Lead Business Instincts Group (BIG) is looking for a hands-on, results-driven Digital Marketing & Content Lead to join our growing team. We're searching for someone who is equally comfortable …
Skills: Google Ads, Paid Social Advertising, Copywriting, Content Strategy, Google Analytics
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Develop and execute comprehensive digital marketing and content strategies across multiple brands and client accounts. Manage paid advertising campaigns and create engaging content for various channels while tracking performance via analytics.
Requires experience in managing Google Ads, paid social campaigns, and high-quality business copywriting. Candidates should be highly organized self-starters comfortable working in a remote environment with occasional travel.
Digital Marketing & Content Lead
Business Instincts Group (BIG) is looking for a hands-on, results-driven Digital Marketing & Content Lead to join our growing team.
We're searching for someone who is equally comfortable developing strategy and rolling up their sleeves to execute. This role is ideal for someone who enjoys building marketing campaigns from the ground up, writing compelling content, analyzing performance, and continuously optimizing results. You'll thrive in this position if you're proactive, organized, and passionate about creating marketing that delivers measurable impact.
As Digital Marketing & Content Lead, you'll help plan, execute, and optimize marketing initiatives across multiple brands and client accounts. From managing paid advertising campaigns to developing content strategies and reporting on campaign performance, you'll play a key role in driving growth for both Business Instincts Group and our clients.
What You'll Do
Develop & Execute Digital Marketing Strategies
Work closely with leadership to develop and implement marketing strategies that support business objectives across a variety of industries, including technology, professional services, capital markets, and emerging businesses.
Manage Paid Advertising Campaigns
Plan, launch, monitor, and optimize digital advertising campaigns across platforms including Google Ads and paid social. Continuously evaluate campaign performance, identify opportunities for improvement, and maximize return on investment.
Lead Content Strategy & Creation
Develop content calendars and create engaging content across multiple channels, including:
Support Multi-Channel Marketing Campaigns
Coordinate the execution of integrated marketing campaigns across digital platforms, working closely with internal teams to ensure campaigns are delivered on time and achieve desired results.
Measure Performance & Report Results
Track campaign performance using Google Analytics, advertising platforms, and marketing reporting tools. Prepare clear, actionable reports that identify successes, opportunities, and recommendations for ongoing optimization.
Research Markets & Identify Opportunities
Stay informed on industry trends, competitor activity, and emerging marketing practices to identify opportunities for growth and continuous improvement.
Maintain Brand Consistency
Ensure all marketing materials, campaigns, and communications maintain consistent branding, messaging, and quality across every client and internal initiative.
Take Ownership
Work independently in a remote environment while confidently managing multiple priorities, meeting deadlines, and driving projects forward with minimal oversight.
You're Probably a Great Fit If You:
Skills & Experience
A degree in Marketing, Communications, Business, or a related field is considered an asset. Relevant experience, initiative, and a proven ability to execute successful marketing campaigns are equally valued.
About Business Instincts Group
Business Instincts Group is an innovative company focused on building impactful brands, digital products, and marketing solutions across a variety of industries. We combine strategy, creativity, and execution to help our brands and clients stand out in competitive markets.
We value accountability, initiative, collaboration, and people who genuinely care about doing great work.
What We Offer
Location & Travel Requirements
This is a remote position; however, candidates must be based in Calgary, Alberta, and have access to a reliable vehicle.
This role includes occasional in-person meetings, content shoots, events, and monthly travel opportunities depending on project requirements. Flexibility and the ability to travel as needed are important for this position.
Ready to Apply?
Please submit:
BIG Is a Venture Creation Agency that has launched 26 successful ventures to date
Business Instincts Group thrives on transforming challenges that other venture growth labs shy away from. We breathe life into great ideas. Our proven abilities to formulate innovative solutions and grow industry-leading companies are comprised of a team of brilliant minds, bold leaders, intuitive methodologies, and a desire to disrupt the impossible. We pair RIPKIT, our proprietary business acceleration methodology with our team of world-class specialists in strategy, operations, technology, marketing, communications, creative, and business development to produce game-changing processes into industry icons.
Offices: Calgary, Alberta T2H 0C1, CA
BIG Is a Venture Creation Agency that has launched 26 successful ventures to date
Business Instincts Group thrives on transforming challenges that other venture growth labs shy away from. We breathe life into great ideas. Our proven abilities to formulate innovative solutions and grow industry-leading companies are comprised of a team of brilliant minds, bold leaders, intuitive methodologies, and a desire to disrupt the impossible. We pair RIPKIT, our proprietary business acceleration methodology with our team of world-class specialists in strategy, operations, technology, marketing, communications, creative, and business development to produce game-changing processes into industry icons.
Offices: Calgary, Alberta T2H 0C1, CA
