Ellen Fassler

Experience

1. S

   ScaileFast.AI · Full-time

   • Director of Business Development/Revenue Catalyst - AI, Cloud & Professional Services

     Jun 2024 - Present · 1 yr 3 mos·Los Angeles, California, United States·Current

     Let’s connect if you’re scaling toward $50M to $500M, or $5B to $50B+and need a Revenue Catalyst who blends strategy, grit, and operational discipline to accelerate revenue and enterprise value. I am an expert at identifying technology solutions to solve complex problems and scale an organization profitably - while reducing costs, optimizing efficiencies and increasing workforce productivity. AI Driven FinOps and Cloud Transformation are specialties and building a roadmap evolving organizations to Agentic AI. Customer Obsessed. Whether leading global sales teams, forging 8-figure co-sell partnerships with AWS, or launching GTM for an AI-enabled SaaS platform, I focus on execution, alignment, and growth. I’ve built revenue machines that thrive in both product-led and services-led models — with FinOps, forecasting, and pipeline discipline at the core. I’m a revenue leader with 20+ years of experience scaling high-growth software and services companies across SaaS, cloud, and AI-driven markets. As a Revenue Catalyst, I lead full-funnel growth strategies — from enterprise sales and strategic partnerships to customer success and RevOps — to drive sustainable, predictable revenue at scale. I specialize in architecting go-to-market engines that align product value with market demand. My teams have delivered $250M+ in ARR across the financial services, healthcare, and recruitment industries, where compliance (HIPAA, GDPR), trust, and data privacy are non-negotiable. Expert in designing scalable revenue engines, launching GTM for new markets, and closing enterprise deals on average ($1M-$10M+), with 10x impact. Trusted by boards and investors to deliver predictable growth, build elite teams, and execute revenue transformation. Skills: New Account Growth · New Business Opportunities · New Customer Acquisitions · Strategic Partnerships · Revenue Generation

2. 

   HTEC · Full-time

   • Director of Business Development - Strategic Accounts, Technology

     May 2023 - May 2024 · 1 yr 1 mo·Greater Los Angeles, California, United States · Remote

     - Strategic Account Leader driving executive relationships and managing 3 large scale technology accounts, each greater than $35 Billion in revenue, accelerating business growth with providing software development, digital product design and AI/ML solutions - Developed AI POC for a Medtech Pharma ISV to optimize MVP and improve speed by 50% - Optimized ML Ops and deliver impactful digital business solutions for a competitive advantage - Drove AI/ML strategy driving opportunities between $1 Million to $10 Million creating next-gen tech - Accelerated innovation, research and efficiency approaches leveraging a technical center of excellence and cutting-edge technology to power the next generation of world-changing products - Trusted strategic partner, strong collaboration skills to grow business over $20 Million unlocking AI business benefits and improving customer outcomes up to 5x Skills: Key Account Growth · Build Strong Relationships · Complex Sales · Global Business Development · Customer Retention

3. 

   Kelly Science, Engineering, Technology & Telecom · Full-time

   • National Sales IT Director (Large Accounts & MSP's) Workforce Support, Team Augmentation

     Dec 2020 - May 2023 · 2 yrs 6 mos·Los Angeles Metropolitan Area · Remote

     - Top 1% Sales Performance Nationally, generated 3x quota - Captured $5 Million in top line revenue in 1st year with new account while navigating M&A transactions - Developed and led IT SOW practice, winning over 12 SOW’s with 10 months supporting C-Level clients and their direct reports - Controlled a $10 Million 800 person RPO Direct Hire in 3 territories for an information security firm - Secured new logos and repeat business working cross-functionally throughout customer organizations - Acquired 3 new MSP’s to secure staffing and SOW work leveraging personal business referrals - Created specific business cases for key practice areas, creating Executive-Level presentation decks - Recognized by CEO, Board of Directors and Executive Leadership of $5B public traded parent company - Instrumental in driving $1B in gross profit focused on high tech, banking and insurance sectors Skills: Build Strong Relationships · Executive Leadership · New Account Growth · Executive-level Communication · Cross-functional Coordination

4. 

   Xosphere · Full-time

   • VP of Business Development (Sales, Partnerships & Interim COO)

     Sep 2018 - Dec 2020 · 2 yrs 4 mos·Greater Los Angeles Area

     - Top Sales Performer and drove $10 Million in revenue - Reported to CEO of this Stealth Software DevOps Startup, 5 Million in pre-seed capital - Created 4x quota, $25 Million in pipeline coverage - Developed successful GTM strategies with 35% success conversion rate leveraging 7 KPI's - Developed 6 key strategic client partnerships - Accenture, WWT, Samsung, Harman, ECE & Stratus 10 - Responsible for direct sales in key markets TMT- (Technology, Media and Entertainment), eCommerce - Innovated GTM strategies, a high-quality Sales Enablement process and Partner Playbook to drive sales performance by 50% in annual growth - Prioritized clients cost optimization initiatives by IT budgets and IT spend in excess of $10 Million - Increased lead to sale conversion rate by 40% identifying key drivers and triggers Skills: Presentations · New Account Growth · Executive-level Communication · Value Selling · Performance Management

5. 

   Esum · Full-time

   • Global Sales

     Oct 2016 - Aug 2018 · 1 yr 11 mos·Los Angeles Metropolitan Area · Remote

     - Esum Enterprises, Inc. is MessengerBank.io partner, leading Global Sales BFSI initiatives multiple product lines including software development of digital payment, financial trade settlement systems and blockchain solutions securing contracts in excess of 1 Million - Improved financial process outcomes 4x with a 18-month ROI - Increased conversion rates by 30% and improved P&L from $10M to $20M - Enabled Private Wealth Programs for Ultra High Net Worth Skills: Build Strong Relationships · Executive Leadership · Strategic Services · New Account Growth · Executive-level Communication

6. 

   Oracle · Full-time

   • Director of Sales

     Nov 2014 - Oct 2016 · 2 yrs·Los Angeles/San Francisco · Hybrid

     - Pioneered a $40M Cloud Services engagement (Private & Hybrid) with 7 cross-functional departments - Drove greenfield territory growth by 50% positioning Managed Cloud Services. - Transformed Western Area region by successfully launching targeted marketing campaigns generating 50%-90% conversion rate - Converted 75% of existing clients generating repeat business in excess of $1M annually. Skills: Presentations · Build Strong Relationships · Executive-level Communication · Value Selling · Managed Services

7. 

   Global Conductor · Full-time

   • Vice President of Business Development & Sales

     Mar 2012 - Oct 2014 · 2 yrs 8 mos·Cypress, CA · On-site

     - Generated more than $5 Million in annual revenue providing Fortune 500 and Global 1000 clients with strategy, implementation and integration consulting services for large scale, complex projects - Developed and closed $1 Million-$5 Million revenue generating opportunities in 6 key industries: entertainment, technology, consumer products, healthcare, automotive and financial services - Sold Business Advisory Projects in 5 key areas helping increase P&L to $40M 1) Organizational Change Management and Project Management Office 2) IT Operations and Strategy 3) ERP implementations and Technical Services 4) Supply Chain Management 5) Financial Operations - Strategic role with hiring and workforce planning, project staffing, skills assessment and cultural fit, improving outcomes and client satisfaction by 70%. Skills: Build Strong Relationships · Executive Leadership · New Account Growth · Executive-level Communication · Contract Negotiations

8. 

   Alliance Place, Inc. · Full-time

   • Director of Business Development & Strategic Alliances

     Dec 2009 - Feb 2012 · 2 yrs 3 mos·Long Beach, CA

     Reported to CEO and responsible for territory sales, national alliances, channel development and sales strategy driving a $1.8M SaaS multi-system hospital design with a $500K ROI. * Developed a strategic LPO (Legal Process Outsourcing) with a $500K-$1M average deal size. * Closed a $1.5M alternative high-impact project management effort for a demand driven global company. - Built a $10M revenue funnel within 4 months. - Drove $5M in Business Process Outsourcing (BPO) revenue exclusively to a healthcare client to reduce costs and improve overall efficiency. Skills: Build Strong Relationships · Executive Leadership · New Account Growth · Executive-level Communication · Executive Visibility

9. 

   RoseRyan

   • Director of Business Development

     2007 - 2009 · 2 yrs·Irvine, CA

     - Developed new accounts generating over $1.5M in professional services revenue annually. - Provided project and interim services, and sold business intelligence, SEC financial reporting and compliance consulting engagements. - Strategic consulting driving growth and profitability with Finance, Accounting and Information Technology. - Secured most profitable client in the region driving profitability up from 33% to 45% respectively. - Exceeded annual quotas 135% and 115% of performance target. - Built brand recognition across multiple industries in Med Device, Healthcare, Entertainment, Technology and Real Estate verticals throughout So Cal. - Leveraged relationships with Big 4 Audit firms, law firms, investment banking, private equity and venture capital community to secure new opportunities. Skills: Executive Leadership · Compliance Management · Strategic Services · Executive Visibility · Project Planning

10. 

    Accenture · Full-time

    • Sr. Account Executive

      Dec 2004 - Sep 2007 · 2 yrs 10 mos·Greater Los Angeles Area

      - My company Parson Consulting - got acquired by Kurt Salmon then Accenture - Strategic Consulting (Finance and Operations) including business plan & sales strategy development. - Sourced business process improvement and IT data transformation projects with SAP and Oracle, Cognos and Hyperion. - Exceeded a $5M quota for LA/OC region calling on IBM, Experian, Ingram Micro, St Joseph's Health System, Interntional Rectifier and more. - Developed a $15M Professional Services pipeline exceeding quotas 125%, 134% and 184%. -Focus on business intelligence, compliance and reporting projects and driving client efficiencies and operational agility. -Developed strategic go-to-market plans and effectively collaborated with Practice Director's and OEM's to penetrate accounts. -Identified organizational gaps, data bottlenecks and client contractual relationships to maximize value-add, improve cashflow, enhance efficiencies and optimize revenue recognition. -Led business intelligence and compliance projects managing teams and delivering spot on presentations and proposals to win business. Skills: Executive Leadership · Executive-level Communication · Consultative Selling · Consultative Approach · Business Process Improvement

11. 

    e360

    • Business Development and Strategic Alliance Director

      Jan 2002 - Dec 2004 · 3 yrs·Irvine, CA

      - My company Agile 360 was sold to Entisys Solutions and is now called e360 - Launched roll out of managed hosting and IT outsourcing services (virtual infrastructure and on demand solutions) and cybersecurity offerings for this Regional Services IT systems integrator. -Exceeded quotas annually and co-managed over 40 OEM partnerships. -Ability to understand each stakeholder's business drivers and translate into a sales opportunity. -Became value-add business partner to clients forging relationships and penetrating large complex organizations. -Demonstrated track record of long term partnerships with the C-Suite to generate six-figure to multi-million dollar deals. -Strategic business planning including sales development -Became 1st Reseller of VMware in the Western US. - Oracle and SAP integrations - EMC Storage Solutions - Disaster Recovery, Data Replication and Backup solutions. - On-Demand solutions including Citrix and IT Outsourcing - RSA Security solutions--addressed governance, risk and compliance. Managed all opportunities and pipeline development in Salesforce.com Skills: Build Strong Relationships · Technical Analysis · Consultative Approach · Managed Services · Technology Solutions

12. 

    GE Capital IT Solutions

    • Account Executive

      1998 - 2002 · 4 yrs·Los Angeles, CA

      - Top Producer in the Western Region as individual contributor for the VAR exceeding $3.5M annual revenue goals focused on selling hardware and software solutions to the C-Suite to simplify complex business and IT challenges. - Developed opportunities with large complex accounts in a variety of industries to the Fortune 2000 focused on the entire IT lifecycle. - Managed a 5 member partner team driving over $15M in revenue. - Exceeded annual quotas YOY by 50%. - Designed go-to-market strategies to win ERP integration and Data Storage Solutions for Law firms, Banks, Entertainment and Media and Manufacturing companies. - Consistent over-performer delivering optimal user experience. Skills: Presentations · Build Strong Relationships · Negotiation · Technology Solutions · Customer Requirements

13. 

    Motorola Mobility

    • Account Executive

      1989 - 1997 · 8 yrs·El Segundo, CA

      - Promoted to Sr. Account Manger led healthcare and institutional marketplace as 2nd highest revenue producer for the Mobility sector nationally. - Sold to key accounts, UCLA, Kaiser, Cedars Sinai, USC, St. John's Hospital & LAUSD. - Generate over $5M in sales annually, building 35% of divisional revenues. - Conducted market assessments to convert pilot projects into multi-million dollar wins. - Devised client metrics to monitor system utilization, purchase and on-going purchase of solutions. - Directed Strategic and tactical marketing activities for new and existing products for targeted accounts. - Managed new product roll-outs and system implementations as key relationship manager. - Top revenue producer elected to "Overchiever's Club" and to Leader's Circle" tripling quota. - Developed opportunities within top accounts and internal technical teams,delivered C-level presentations, complex negotiations and contract closings. Skills: Build Strong Relationships · Executive Leadership · Customer Requirements · Sales Forecasting · Consultative Approach

Education

1. 
   UCLA Anderson School of ManagementMBA, Business Administration2010 - 2010
2. 
   UC Santa BarbaraBS, Electrical and Computer EngineeringSep 1982 - Dec 1986

   Activities and societies: Digital Theory, Biomedical Engineering (emphasis on Imaging), IEEE, Phi Sigma Kappa little sisters

Skills

Explore more