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GP and GTM Advisor @ HyperGrowth Partners | Ex SVP, Marketing & Growth @ Auth0 & Interim CMO @ Vercel | Speaker | Investor
Martin Gontovnikas, a.k.a Gonto, is a software engineer at heart that moved to the “dark side” to focus on Marketing. With this career transition, he found a way to combine his 2 passions by applying his “engineering thinking” model to Marketing. He is now a B2B SaaS Advisor to Vercel and Vercel among others and General Partner of Hypergrowth Partners. Previously, he was SVP of Marketing and Growth at Auth0.
As a software engineer, Gonto built a framework for AngularJS called Restangular that eventually became popular and is used today by companies like weather.com, Reuters, CNN, and others. During this process, he realized that he really enjoyed making Restangular popular, by creating content for his blog, answering questions in StackOverflow, and speaking at events, more than he had enjoyed actually building the framework. The “dark side was calling ....
Thanks to his engineering roots, Gonto is a very analytical person that loves creating new experiments to continuously accelerate his customers’ revenue growth.
When not helping other companies with growth and marketing, Gonto can be found enjoying gourmet food at new restaurants, having beers with friends at every local brewery he can find, and traveling the globe in search of new experiences.
You can follow him on Twitter (@mgonto) or read his (not so frequent) blog posts on his website.
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I am the leader of the Marketing team at Auth0 (80+ employees). I'm responsible for helping create the marketing strategy that allows Auth0 to double its annual recurring revenue (ARR) every year. I'm responsible for building a team of marketers and designers who define Auth0’s go to market strategy and create the messaging framework that will be used to communicate Auth0’s brand and value proposition to the marketplace. The marketing team was responsible for 82% of the revenue that Auth0 generated in 2018 and 2019. I'm a key member of the senior leadership team (SLT) and play a significant role in achieving the company’s most important goals and top priorities, all while exhibiting its core values. I'm part of core early team that drove launch and explosive growth to unicorn status.

I advise Puppet on go to market and growth strategy for Relay, a new product that will revolutionize the DevOps industry, through event driven automation and powerful integrations

As the VP of Product, I create the vision and strategy of how the Auth0 product roadmap will evolve in the future, making sure that it’s aligned with market needs and the company strategy. I'm in charge of hiring and leading a world class team of product managers who execute on this strategy by adding the right new features to the Auth0 platform. Success for the product team means shipping relevant products that drive short-term adoption and revenue, as well as new products that will extend beyond short-term revenue goals. I'm a key member of the senior leadership team (SLT) and play a significant role in achieving the company’s most important goals and top priorities, all while exhibiting its core values.

I mentor the new startups incubated by NXTP Labs on marketing, growth, data, analytics and working with the sales team.

I am the leader of the Marketing team at Auth0 (80+ employees). I'm responsible for helping create the marketing strategy that allows Auth0 to double its annual recurring revenue (ARR) every year. He’s responsible for building a team of marketers and designers who define Auth0’s go to market strategy and create the messaging framework that will be used to communicate Auth0’s brand and value proposition to the marketplace. The marketing team was responsible for 82% of the revenue that Auth0 generated in 2018 and 2019. I'm a key member of the senior leadership team (SLT) and play a significant role in achieving the company’s most important goals and top priorities, all while exhibiting its core values. I'm part of core early team that drove launch and explosive growth to unicorn status.
I'm in charge of all Marketing at Auth0. The Marketing team is responsible for all data-driven marketing (including SEO and SEM), setting the content strategy, A/B experiments (including pricing and packaging), developer evangelism, product marketing, PR and lifecycle marketing.
I've been speaking at several conferences and creating video courses and tutorials for users. I've spoken or will soon be speaking at: * DevoxxFR * ngEurope * AngularMTV * DevoxxBE
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I was the 6th company hire. My main duties were: - Deliver compelling technical briefings for strategic customers, press, and analysts. - Write influential technical white papers and articles. - Build inspiring proof-of-concepts, prototypes, and sample applications. - Work closely with product management and engineering to define product directions. - Be an influential voice representing the product in community forums and blogs. - Deliver technical workshops for key customers. - Present at industry conferences. - Lead field readiness activities. - Facilitate knowledge sharing and transfer within the company.