Founding Marketer (Growth, GTM)

Aniva is looking for a founding marketer to lead growth, GTM, and brand storytelling. You’ll shape the company’s strategy, build the marketing function from the ground up, and partner with leadership to drive revenue, user growth, and market momentum. This is a hands-on, cross-functional role that defines Aniva’s narrative and accelerates its impact.

What youll do

• Define and execute GTM strategy across channels to drive revenue and growth.
• Lead branding and storytelling to create a compelling narrative for Aniva.
• Oversee paid ads, social media, partnerships, and influencer programs.
• Collaborate cross-functionally with product, sales, design, and customer success.
• Set budgets, forecast outcomes, and measure ROI across channels.
• Build and mentor the marketing function as the company scales.
• Develop and deploy high-impact marketing campaigns and accompanying dashboards.

What Aniva is looking for

• Strong brand storytelling and positioning skills to create a compelling brand narrative.
• Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.
• Strong cross-functional collaboration with product, sales, design and customer success teams.
• Strong analytical skills for testing and scaling marketing strategies.
• Experience managing marketing budgets, forecasting, and measuring ROI across channels.
• Experience building and leading the marketing function.
• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
• Experience with influencer and partner marketing, including negotiation and campaign management.
• 2 to 5 years of experience in B2C growth marketing, Sales or adjacent fields.
• Ability to develop and execute high-impact marketing campaigns.