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Description de l'entreprise Sia est un groupe international de conseil en management de nouvelle génération, fondé en 1999. Nés à l'ère du digital, nous sommes augmentés par la data, enrichis par la créativité et guidés …
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Paris, Ile-de-France, France · Hybrid
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Paris, Ile-de-France, France · On-site
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The role is responsible for establishing Doctrine as the leading legal AI platform in Italy by owning the local GTM strategy and positioning. This includes creating marketing collateral, enabling the sales team with tools, and synthesizing market intelligence into actionable insights.
Candidates must be native or bilingual in Italian and English with proven experience in Product or Field Marketing, ideally within B2B SaaS. Proficiency in AI tools and a strong ability to translate complex concepts into compelling narratives are essential.
Our Mission ⚖️
At Doctrine, we're building Europe's leading legal AI platform.
Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard.
Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform.
Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that.
Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities.
Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting.
And we're just getting started.
Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI-powered legal research in France. We then expanded into Italy (2024), Germany (2025), and in 2026 we acquired Maïté, the Spanish legal AI champion.
This trajectory means our Sales, Marketing & Ops teams are operating at full speed, across multiple markets, with increasingly ambitious launches.
Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market.
That's what this role is about. We're looking for someone to own the Italian market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates.
The Italian PMM is a builder role. The foundations are there; the local layer is yours to create.
Reporting to our Marketing Manager and working closely with our Italian sales team, the Italian Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Italy.
\nYour core scope covers :🏡 A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).
🌴 A flexible leave policy
🌱 Real internal mobility opportunities
🏄♂️ Regular team events
📚 A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team-wide and company-wide training sessions
🏋️♀️ A Gymlib subscription for sports and wellness activities
🧘 Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year
👩⚕️ Health insurance with Alan
🍱🚲 A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month)
💡 Discounts and perks via our Works Council (CSE) on the Happypal platform
🍏 Brand new Apple equipment
At Doctrine, our 4 values guide us every day as we work to move things forward.
Challenge the status quo: we champion bold ideas that drive change across an entire industry.
Liberty and responsibility: we encourage autonomy, individual impact and ownership.
Knowledge is power: information is at the heart of Doctrine's mission, and we constantly strive to grow.
Release early, release often and listen to your customers: we believe in the power of iteration and in constantly listening to our market, our customers and their challenges.
(The process can be adapted to fit your personal and professional constraints if needed.)
Research shows that women in particular tend not to apply for a role when they don't meet every single requirement. To put your mind at ease: this job description is a guide, nothing more.
If Doctrine interests you, we'd love to hear from you!
All our roles are open to people with disabilities. Feel free to bring it up at any point during the process. We're committed to putting in place whatever adjustments are needed to ensure a working environment that works for everyone.
The first Legal AI Platform
Doctrine is the 1st legal AI platform that frees lawyers and legal professionals from repetitive and time-consuming tasks at every stage of their work: understanding a case, searching for information and drafting documents. Don't choose between legal security and productivity. Choose Doctrine.
Offices: 190, Rue Championnet, Paris, Île-de-France 75018, FR
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