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$115k–$150k/yr
Full-time
bachelor degree, postgraduate degree
Posted 61d ago
~40 hrs/week
Remote in Irvine, California, United States
Responsibilities
Lead the development and orchestration of the annual marketing calendar to drive engagement and conversion in the health and wellness e-commerce space. Coordinate across merchandising, global channel, and regional teams to ensure seamless execution of integrated digital campaigns.
Requirements
Requires over 10 years of marketing experience, specifically in health and wellness e-commerce and multi-channel campaign management. A bachelor's degree in Marketing, Business, or Communications is required, with a strong proficiency in Google Workspace and Asana.
Full job description
For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.
Job Summary:
We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty.
You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.
Key Responsibilities:
Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events
Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans
Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution
Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience
Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution
Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives
Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space
Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively
Success Metrics:
A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time
Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams
Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines
Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution
Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market
Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space
Required Qualifications:
10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management
Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment
Proven ability to partner cross-functionally with merchandising, product, and regional teams
Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels
Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally
Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
Data-driven mindset with experience using performance metrics to inform decisions
Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus
Technical & Platform Proficiency:
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Education Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field required
MBA or advanced degree is a plus, but not required
What Success Looks Like:
Increased engagement and conversion on health content pages
High-performing product bundles and regimen-based experiences
Improved customer understanding and trust in health and wellness offerings
#LI-LR1
Compensation:
The expected salary range for this role is $115,000 - $150,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision.
iHerb's Shared Values
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity
Offices: 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US · Platinum E-Commerce Center, Lot 33, DD 124, Tin Ha Rd, Ha Tsuen, Yuen Long, Hong Kong, HK · 2497 Wright Blvd, Hebron, Kentucky 41048, US · 22780 Harley Knox Blvd, Perris, California 92570, US · 1540 Van Buren Rd, Easton, Pennsylvania 18045, US
How many Retail jobs are open in Irvine, CA right now?
There are currently 529 open retail positions in Irvine, CA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Retail roles in Irvine, CA?
Companies currently hiring include Starbucks, Boot Barn, Albertsons Companies, Bass Pro Shops, CVS Health, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Retail jobs in Irvine, CA?
Yes — 47 of the 529 open retail positions offer remote or hybrid work (14 remote, 33 hybrid).
How do I apply for Retail jobs in Irvine, CA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.