B2B Product Marketing Manager, Accounting + Finance UWorld helps students and professionals prepare for high-stakes exams through trusted content, innovative technology, and learning experiences that deliver results. As …
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Sena Technologies Inc.
Copywriter
Irving, Texas, United States · On-site
Mid level
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Full-time
bachelor degree
Competitive Pay, Paid Time Off, Medical Insurance, Vision Insurance, Dental Insurance, Life Insurance
Posted 21d ago
~40 hrs/week
Responsibilities
Lead the B2B marketing strategy and revenue programs for the Accounting and Finance verticals to drive customer acquisition and growth. Collaborate cross-functionally to develop content strategies, manage strategic partnerships, and build scalable marketing playbooks.
Requirements
Requires a bachelor's degree and at least five years of experience in B2B, product, or integrated marketing. Candidates must possess strong project management skills and proficiency in demand generation tools and business metrics.
UWorld helps students and professionals prepare for high-stakes exams through trusted content, innovative technology, and learning experiences that deliver results. As we continue to grow our Accounting and Finance business, we’re looking for a marketing leader who enjoys building programs, collaborating with sales, and identifying new opportunities to grow the business.
About the Role
The B2B Marketing Manager serves as the business marketing lead for UWorld’s Accounting and Finance verticals. This role is responsible for developing marketing strategies, revenue programs, and partner initiatives that support universities, accounting firms, societies, alliances, employers, and other strategic partners.
Working closely with Sales, Product, Digital Marketing, Creative, Revenue Operations, and Operations, this individual will lead integrated marketing efforts that generate demand, strengthen customer relationships, support business development, and contribute to revenue growth.
The ideal candidate is a strategic marketer who enjoys solving business challenges, influencing cross-functional teams, and building scalable programs that improve how marketing supports the business.
Design and execute integrated revenue programs across conferences, webinars, sponsorships, partner promotions, product launches, and other customer engagement initiatives.
Partner with Sales to develop marketing programs, promotional offers, sales resources, conference strategies, and customer communications that support business growth.
Manage relationships with accounting societies, universities, alliances, employers, and strategic partners while ensuring sponsorship commitments and marketing initiatives are successfully executed.
Coordinate seasonal promotions, discount programs, ambassador initiatives, and other revenue-focused programs that support customer acquisition, retention, and expansion.
20% | Content Strategy & Thought Leadership
Own the B2B content strategy and seasonal content calendar across web, email, social media, webinars, events, and partner communications.
Develop thought leadership campaigns, customer success stories, webinar programs, sales content, and partner communications that strengthen UWorld’s position in the market.
Partner with Product Marketing, Digital Marketing, and Creative to deliver consistent messaging and integrated campaigns across the customer journey.
15% | Business Leadership & Cross-Functional Collaboration
Serve as the business marketing lead for the Accounting and Finance verticals, aligning Sales, Product, Digital Marketing, Creative, Revenue Operations, and Operations around shared revenue goals and marketing priorities.
Lead planning sessions, establish priorities, remove roadblocks, and keep strategic initiatives moving forward.
Partner with Product Marketing leaders across UWorld to support cross-selling opportunities, portfolio marketing initiatives, and shared go-to-market efforts.
10% | Operational Excellence
Build scalable marketing playbooks, conference kits, partner toolkits, templates, and workflows that improve consistency, speed, and execution.
Manage project priorities, agency relationships, budgets, and key marketing initiatives.
Track program performance, communicate results, and recommend improvements that strengthen future marketing efforts.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Five or more years of experience in B2B marketing, business marketing, product marketing, integrated marketing, or demand generation.
Experience developing integrated marketing strategies and revenue programs that support business growth.
Strong understanding of demand generation, SEO, SEM, paid media, email marketing, and marketing automation, with experience partnering effectively with functional marketing teams.
Excellent project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Strong written, verbal, and presentation skills.
Comfortable using customer insights, campaign performance, and business metrics to guide marketing decisions.
Experience with CRM, marketing automation, analytics, and project management platforms is preferred.
Experience in higher education, professional education, SaaS, certification, or professional services is a plus.
This position is based at UWorld’s headquarters in Coppell, Texas. Candidates should be able to work onsite and collaborate regularly with cross-functional teams.
Perks & Benefits:
💰 Competitive Pay – based on experience.
🌴 Paid Time Off – because work-life balance matters.
🩺 Benefits Package – including medical, vision, dental, life, and disability insurance.
💼 401(k) with 5% Employer Matching – start planning for your future!
💪 On-Site and Virtual Group Fitness Classes – stay active and energized.
🌟 Supportive Work Environment – we foster a culture of growth, diversity, and inclusion.
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."
We are a global leader in academic and professional education. We make really hard stuff easy to understand. #ExamPrep
Industry
E-Learning Providers
Company size
501-1,000 employees
Founded
2001
Headquarters
Coppell, Texas
LinkedIn followers
109,048
UWorld has helped more than 5 million high school, undergraduate, graduate and professional students successfully prepare for high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams, including the CPA, CMA®, CFA®, MCAT®, SAT®, ACT®, AP®, MBE®, LLM, MPRE®, JD-Next™, UBE®, USMLE®, UKMLA®, COMLEX®, ABIM®, ABFM®, PANCE®, PANRE®, NCLEX®, FNP, NAPLEX®, MPJE®, and CPJE.
We help students achieve their college entrance or licensing exam goals by providing high-quality resources that help them learn and master concepts, not just memorize them. Whether students are in class or studying independently, our exam prep focuses on active learning, a proven preparation method that improves retention rates and aids in critical thinking. We are proud to offer all our learning tools at an affordable price.
Our 800+ professionals are accomplished doctors, practicing nurses, experienced lawyers, in-classroom educators, visionary finance experts, and skilled scientists. We take great pride in crafting exam-like test questions, detailed answer explanations, vivid illustrations, and precise videos that make really hard stuff easy to understand for students. We are committed to offering educators the most up-to-date exam prep resources that seamlessly integrate into existing curricula and actively engage students to help them know what to expect and how to succeed on test day.
We are passionate about creating an inclusive environment where everyone feels valued while providing value to the students, educators, and partners who trust us to provide the highest-quality educational content and study tools on the market.
Aspen Publishing, Efficient Learning, JD-Next®, Roger CPA Review®, RxPrep®, Surgent Accounting & Financial Education™, and Themis Bar Review® are UWorld companies.
Offices: 9111 Cypress Waters Blvd, Suite 300, Coppell, Texas 75019, US · 11th Floor, Ace Tech Park, Narsing Nanakramguda Service Rd, Financial District, Nanakramguda, Hyderabad, Telangana, IN
Test PreparationOnline Test PrepAdmissions ExamsSAT Exam PrepScore ImprovementNCLEX Prep ResourcesCPA Study ToolsMCAT Prep BooksUSMLE Question BankCFA Exam Prep
Based on 104 listings with disclosed salaries, most marketing jobs in Irving, TX pay between $65k–$184k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Irving, TX right now?
There are currently 234 open marketing positions in Irving, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Irving, TX?
Companies currently hiring include Citi, Gartner, 7-Eleven, Signet Jewelers, Adelphi Group, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Irving, TX?
Yes — 91 of the 234 open marketing positions offer remote or hybrid work (12 remote, 79 hybrid).
How do I apply for Marketing jobs in Irving, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.