Where passion meets opportunity Discover your journey into the extraordinary. Your Purpose Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leverag…
Skills: Marketing Analytics, Commercial Analytics, Business Intelligence, Performance Marketing, Excel
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Full-time
bachelor degree, postgraduate degree
Posted 71d ago
~40 hrs/week
Responsibilities
Optimize full-funnel marketing investments to maximize revenue and ROI across various markets. Analyze the customer journey from awareness to loyalty to identify growth opportunities and provide data-driven recommendations to senior leadership.
Requirements
Requires over 5 years of experience in marketing or commercial analytics, preferably within luxury hospitality or consulting. Must be highly proficient in Excel, PowerPoint, and various BI tools, with a degree in Business, Economics, Finance, or a related field.
Full job description
Where passion meets opportunity
Discover your journey into the extraordinary.
Your Purpose
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented, skilled at analysis, strategic and highly organized professional with strong marketing, digital and commercial acumen to join our newly created luxury travel brand Explora Journeys, based in our offices in Geneva, Switzerland.
Your Impact
The objective of the role is to optimize full-funnel marketing investments holistically, maximizing revenue impact and ROI optimization across markets. This role is responsible for analysing performance across the customer journey — from awareness through loyalty — to identify growth opportunities, improve marketing efficiency, and drive commercial outcomes through data-driven decision-making. Performance analysis: monitor and analyse marketing performance against brand and commercial KPIs, providing insights and recommendations for continuous improvement. Own the development, tracking and actioning of key marketing KPIs across touchpoint (all paid, owned and earned channels), campaigns and audience performance.
Drive efficiency, quantifying ROI/ROAS/CPA/CPLA by campaign, touchpoint and audience for each market to continuously optimize investments. Recommend reinvestments toward highest-impact activities, to hit awareness and revenue targets.
Build and maintain full-funnel performance scorecards by market (awareness → consideration → conversion → loyalty) to identify revenue bottlenecks and optimize budget allocation between markets. Both on Excel and partnering with corporate team to make it available in self-serve tools (Power BI).
Develop attribution models (e.g. media mix, multi-touch attribution) to clarify revenue contribution across platforms and improve investment efficiency.
Partner with Marketing & Digital heads, Finance, Commercial and Revenue teams to forecast investment impacts and align marketing activities with commercial outcomes.
Competitive analysis: monitor market conditions, competitive activity, and industry trends to support strategic planning and identify opportunities for differentiation and growth.
Prepare executive-ready presentations, with clear data-based recommendations to support senior leadership strategic decision-making, leveraging stellar data visualization combined with depth of insights.
Your Journey so far
5+ years of prior experience in marketing analytics, commercial analytics, business intelligence, or performance marketing analysis.
Preference for prior experience in the luxury hospitality/travel industry or consulting agencies.
Bachelor’s degree in Business, Economics, Finance, Marketing, Commercial, or related field (Masters, MBA or equivalent experience preferred).
Your Essentials
Proven experience supporting senior executives and thriving in a fast-paced, start-up environment, managing multiple priorities simultaneously.
Excellent analytical and problem-solving skills with the ability to translate complex data into actionable business insights.
Highly Proficient in Excel and comfortable manipulating large datasets data and maintaining large spreadsheets with high level of accuracy
Outstanding PowerPoint and storytelling skills — able to craft clean, crisp, high-impact presentations for C-suite audiences.
Experience working with Salesforce, Google Analytics, Adobe Analytics or similar platforms, as well as BI and visualization tools such as Tableau, Power BI, Looker, or similar platforms.
Knowledge of marketing measurement methodologies including attribution modelling, media mix modelling, customer segmentation, and ROI analysis.
Excellent written and verbal communication skills. Fluent in English.
Passion and curiosity to continuously learn about the ever-evolving travel industry.
At Explora Journeys, we are redefining luxury ocean travel — where discovery, well-being, and a deep respect for the seas come together in harmony. We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world’s most inspiring destinations by sea. Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here.
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise lines and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.
The MSC Cruises fleet consists of 23 modern ships with ten new vessels due to be launched by 2033.
The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 250 destinations and welcoming more than 180 different nationalities on board.
MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.
Offices: Avenue Eugene Pittard, 40, Geneva, Geneva 1206, CH · 6750 N Andrews Ave, Fort Lauderdale, FL 33309, US · Av das Nações Unidas, 14171, Torre Crystal - 4º andar, São Paulo - Brasil, São Paulo 04794-000 , BR · Boulevard International 55f, Anderlecht, Brussels Region 1070, BE · 5 Roundwood Avenue Stockley Park, Uxbridge, Uxbridge UB11 1AF, GB