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Skills: Marketing Strategy, Marketing Transformation, Operating Model Design, AI Literacy, MarTech Strategy
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Integrity Care Group
Paid Media Lead
Dallas, Texas, United States · Remote OK
Senior
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$100k–$160k/yr
Full-time
bachelor degree, postgraduate degree
Paid Time Off, Vacation, Company Paid Holidays, Personal Days, Sick Leave, Medical Coverage
Posted 19d ago
~40 hrs/week
Responsibilities
Lead workstreams to design and implement modern, data-driven marketing operating models and organizations for clients. Partner with cross-functional teams to deliver integrated marketing strategies, MarTech enablement, and AI-driven business outcomes.
Requirements
Requires 3-7 years of experience in consulting or marketing transformation with a proven ability to lead engagements independently. Candidates must possess strong AI literacy and expertise in MarTech platforms like Salesforce and Adobe.
Full job description
Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.
Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.
About the Job You’re Considering
frog, part of Capgemini Invent, partners with customer‑centric enterprises to drive sustainable growth by building and orchestrating experiences at scale—powered by data and technology. We invent market‑defining business models, products, services, and brand experiences that touch hearts and move markets.
Joining frog means becoming part of the “pond,” a global network of studios with strong in‑person and virtual cultures. Our teams are curious, collaborative, and courageous, united by a shared passion for improving the human experience. We value inclusion, flexibility, humor, and community as much as performance and outcomes—and empower our people to Make Your Mark on every project, in every studio, and in the world at large.
This is an exciting time for frog, and we are looking for experienced leaders to help accelerate our growth.
Your Role
As a Senior Consultant, Marketing Strategy & Transformation, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth.
You will lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.
Key responsibilities include:
Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes
Your Skills + Experience
You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.
A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact.
Required experience and capabilities:
3-7 years of relevant experience in consulting, digital services, or industry roles
Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
Strong expertise in marketing operating model design and implementation
Understanding of modern marketing ecosystems, including:
MarTech platforms (e.g., Salesforce, Adobe)
Customer data, segmentation, and personalization
Omnichannel engagement and campaign execution
Experience working across strategy, data, and technology teams
Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
Familiarity with agile marketing practices and innovation frameworks
Additional consulting or advisory experience
The base compensation range for this role in the posted location is: $100,000 - $160,000.
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility
Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
Disclaimers
Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2025 global revenues of €22.5 billion.
Make it real | www.capgemini.com
Offices: Place de l'Étoile, 11 rue de Tilsitt, Paris, France 75017, FR · Hullenbergweg 294, Amsterdam, North Holland 1101 BV, NL · 1601 Bryan St, Dallas, TX 75201, US · 595 Collins St, Melbourne, VIC 3000, AU · Fauststraat 3, Apeldoorn, Gelderland 7323 BA, NL
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Based on 253 listings with disclosed salaries, most marketing jobs in Dallas, TX pay between $46k–$152k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Dallas, TX right now?
There are currently 707 open marketing positions in Dallas, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Dallas, TX?
Companies currently hiring include Texas Instruments, PMG, CoStar Group, AT&T, 2020 Companies, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Dallas, TX?
Yes — 261 of the 707 open marketing positions offer remote or hybrid work (96 remote, 165 hybrid).
How do I apply for Marketing jobs in Dallas, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.