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Job Description Division: Urology Therapeutic Areas: Benign Prostatic Hyperplasia (BPH) & Overactive Bladder (OAB) Reporting To: DGM - Marketing Full time Synopisis: The incumbent will lead the strategic and operational …
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Lead the strategic and operational management of high-priority brands within the BPH and OAB urology portfolios. Drive brand growth through innovation, lifecycle management, and robust engagement with internal and external stakeholders.
Requires an MBA in Marketing and a degree in Life Sciences, Pharmacy, or Chemistry. Candidates must have 8+ years of pharmaceutical product management experience, preferably in urology or specialty care.
Division: Urology Therapeutic Areas: Benign Prostatic Hyperplasia (BPH) & Overactive Bladder (OAB) Reporting To: DGM - Marketing Full time
Synopisis: The incumbent will lead the strategic and operational management of the 1st priority brand in the BPH portfolio and the 2nd priority brand in the OAB portfolio. This role demands high ownership, cross-functional leadership, and a deep understanding of the urology market to drive brand growth, innovation, and stakeholder engagement.
Steer the strategic direction and execution of high-priority brands in BPH and OAB.
Develop and implement operational and strategic brand plans, aligned with business objectives.
Lead the innovation agenda from ideation to launch in line with brand strategy.
Drive lifecycle management initiatives including line extensions and new indications.
Gain buy-in from internal teams and external stakeholders including KOLs/KBLs.
Build and execute a robust KOL/KBL engagement plan to enhance brand equity.
Ensure timely rollout of HCP-focused brand plans as per the annual calendar.
Oversee development of promotional materials and campaigns across channels.
Track brand performance using internal and external data matrices.
Identify opportunities and challenges, and implement corrective action plans.
Own the brand P&L, ensuring profitability and budget adherence.
Liaise with finance, supply chain, and other stakeholders for seamless operations.
Measure and report performance of all marketing campaigns.
Assess ROI and KPIs to optimize future initiatives.
MBA or equivalent in Marketing. Bachelors or Masters in any of the Life Sciences disciplines
8+ years of experience in pharmaceutical product management, preferably in urology or specialty care.
Proven success in managing high-priority brands and launching new products.
Strong analytical, communication, and leadership skills.
There is only one reason why we exist — to treat diseases, to heal and enrich human life.
Lupin Limited is a global pharmaceutical leader headquartered in Mumbai, India, with products distributed in over 100 markets. Lupin specializes in pharmaceutical products, including branded and generic formulations, complex generics, biotechnology products, and active pharmaceutical ingredients. Trusted by healthcare professionals and consumers globally, the company enjoys a strong position in India and the U.S. across multiple therapy areas, including respiratory, cardiovascular, anti-diabetic, anti-infective, gastrointestinal, central nervous system, and women’s health. Lupin has 15 state-of-the-art manufacturing sites and 7 research centers globally, along with a dedicated workforce of over 23,000 professionals. Lupin is committed to improving patient health outcomes through its subsidiaries – Lupin Diagnostics, Lupin Digital Health, and Lupin Manufacturing Solutions.
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