The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As a…
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The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As a…
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Head of Development Italy & Malta - Melià Hotels International
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$28k–$34k/yr
Full-time
bachelor degree
Target Bonus
Posted 3d ago
Apply by Jun 22
~40 hrs/week
Responsibilities
Coordinate B2C and B2B events and drive sports marketing partnerships to increase brand awareness for Blackroll. Lead product education activities and training sessions for retailers, gyms, and healthcare professionals.
Requirements
Requires a Bachelor's degree in Marketing, Sports Management, or a related field with over 2 years of experience in sports marketing or coaching. Must possess strong presentation skills and a willingness to travel frequently for field activities.
Full job description
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others.
For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities. This role is focused on increasing brand awareness and product adoption through hands-on experiences, including training sessions with customers and healthcare professionals, as well as partnerships with gyms and other organizations aligned with the Blackroll ecosystem. The position requires strong engagement with partners and end consumers by delivering product training sessions and representing the brand in the field.
Tasks & responsibilities
Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)
Organization and on-field management of brand activations, events, workshops and demo sessions
Delivery of product education and training sessions to retailers, gyms and health professionals
Development and adaptation of marketing materials and training tools in line with brand guidelines
Controlling and reporting of the marketing and event budgets
Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs
Support seasonal campaigns through field activities and experiential marketing initiatives
Collection and sharing of feedback and insights from the field to improve product positioning and training effectiveness
Ensure strong brand representation across all physical touchpoints and partner interactions
Profile
Bachelor’s degree in Marketing, Sports Management, Physical Education, or a related field
2+ years of experience in sports marketing, event management, club/gym trainer/coach
Solid understanding of the sports and wellness industry; interest in fitness, recovery, and performance is a must
Hands-on experience in organizing and executing events, activations, and product demonstrations (B2C and B2B)
Strong presentation and public speaking skills, with experience in delivering product training sessions
Good English skills; German is a plus
A people person with strong interpersonal and relationship-building skills
Proactive, hands-on attitude with the ability to work independently and on the field
Comfortable with multitasking in a dynamic, fast-paced environment and managing multiple projects simultaneously
Willingness to travel frequently for events, trainings, and partner visits
Organizational skills with attention to detail and problem-solving mindset
Workplace: Bolzano or Milano, IT
Annual Gross Base Salary Range: 28.000€ - 34.000€ + additional target bonus of 5-10% of base salary Compensation for this role is based on skills, experience, qualifications, and job-related responsibilities. We are committed to fair and equitable compensation practices. Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work. If your experience and capabilities exceed the requirements outlined in the job description, we encourage you to apply. We are open to discussing a compensation package that appropriately reflects the value you can bring to the role.
If you are interested to work in a challenging, international and dynamic environment then apply now!
We inspire people by and for mountains through our mountain sports products
Industry
Sporting Goods Manufacturing
Company size
1,001-5,000 employees
Founded
1981
Headquarters
Bolzano, Trentino Alto Adige
LinkedIn followers
45,971
The Group was founded in 1981 by Heiner Oberrauch to distribute clothing and other sports products in the Italian market. Today we are still a family business and our passionate team of more than 1.200 employees across 11 countries is engaged in building mountain sports brands with the highest quality standards.
𝗪𝗲 𝗳𝗶𝗿𝗺𝗹𝘆 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀 𝗮𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗺𝗶𝗻𝗱𝗳𝘂𝗹 𝘂𝘀𝗲 𝗼𝗳 𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝘁𝗶𝗺𝗲. Sustainability is a choice we invest in because we believe in it. We think about the world we're leaving behind for our grandchildren and their grandchildren.
Our six own mountain brands SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, EVOLV, and LAMUNT design, develop, and produce innovative products for ambitious mountaineers that are distributed in 65 countries worldwide.
We apply our experience as a house of brands also on behalf of other players in the sports industry and distribute brands that we believe in such as UNDER ARMOUR, FISCHER, ONE / WAY, BARTS, FALKE, BURLINGTON, 2117 of SWEDEN, BOLLÉ and SPY+
Our core values are:
𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘀 𝗮𝗻𝗱 𝗼𝘂𝗿 𝘁𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝘆 – Mountains are a school of life for us, we live curated simplicity.
𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 – Our greatest power comes from the positive people who shape our company.
𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 – We learn from our mistakes so that we do not make them again. Success is even more rewarding when shared as a group.
The courage to follow new paths, the continuous innovation of products and processes, the thoughtful use of resources and the environment, and especially the unbounded passion for sports and mountains, are all at the basis of Oberalp’s company culture.
This page is for you if:
-you want to know more about our engagement into sustainability topics,
-read up about our open positions,
-discover latest innovations regarding materials,
-read inspirational mountain stories and
-deepen our company culture.
Offices: Via Waltraud Gebert-Deeg 4, Bolzano, Trentino Alto Adige 39100, IT · Kaiserreich Str. 15, Kiefersfelden, Germany 83088, DE · C/.Ronda Maiols 1, Sant Quirze D.Valles, Spain 8192 , ES · 2, Avenue du Pré Closet, Annecy-le-Vieux, Auvergne-Rhône-Alpes 74940, FR · Route de Saint-Marcel 23, Chavornay, Vaud 1373, CH
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