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Full-time
Medical, Dental, Vision, Health FSA, Dependent Care FSA, Short-Term Disability
Posted 1d ago
~40 hrs/week
Responsibilities
The Sales & Marketing Director is responsible for driving occupancy and revenue growth through lead generation, strategic marketing plans, and professional outreach. They manage the entire sales funnel from initial inquiry to move-in while maintaining community standards and competitive market positioning.
Requirements
Candidates must have knowledge of sales and marketing theories, as well as familiarity with fire, safety, and EOEA regulations governing assisted living. The role requires the ability to perform physical tasks such as bending, kneeling, and occasional lifting of up to 50lbs.
Full job description
Description
The Sales & Marketing Director is responsible for conducting lead generating activities, manage leads to closing, growing occupancy and revenue through high-integrity practices, develop and implement sales/marketing plans, meet or exceed performance metrics and community goals and set positive tone for community environment.
Duties and Responsibilities:
Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth.
Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins.
Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc. Develop and maintain favorable relationships through planned, purposeful activities.
Meet or exceed metrics for quality and quantity of sales activities and new move-ins.
Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities.
Responsible for tracking and documenting sales activities using community software and maintaining database up-to-date on a daily/weekly basis.
Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts.
Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times.
Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily.
Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained.
Prepare and distribute all required move-in paperwork to insure smooth move in process.
Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets.
Maintain and protect the confidentiality of all resident, prospect and community business at all times.
Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys
Work closely with Executive Director and Maintenance Team to insure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times.
Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role.
Attend regular in-services as required.
Perform all other tasks and assignments assigned by the Executive Director.
Work Behaviors:
· Adhere to and carry out all Company policies and procedures as they relate to sales, marketing, safety and all aspects of operations and human resources.
· Report on-the-job injuries to a supervisor before the end of the day on the day an injury occurs.
· Establish and maintain constructive working relationships with coworkers, residents/families, and visitors.
· Maintain confidentiality of verbal and written communication.
· Promote the community in a positive way
· Promote teamwork in providing highest quality customer service to residents, families and visitors
Requirements
Knowledge and Expectations:
? Fire and Safety procedures
? Resident Rights and Responsibilities
? EOEA Regulations governing Assisted Living (including all required in-services)
? Sales/Marketing theories and practices
Working Conditions:
? Air-conditioned, heated, well-lit community with minimal barrier
? Bending or kneeling to perform some tasks
? Sitting for extended periods of time
? Daily telephone and computer use and transportation to appointments
? Occasional lifting of up to 50lbs.
Benefits:
Full time position offers a competitive benefit program to include Medical, Dental, Vision, Health FSA, Dependent Care FSA, Short-Term Disability, Long Term Disability, Life Insurance, Home and Auto Discount program, Vendor Discount Program, 401(k) with matching contribution, Accrued Vacation, Sick, and Personal time and Paid Holiday Benefit.
HallKeen Assisted Living Communities LLC was formed in 2004 when HallKeen Management expanded its scope of operations to include assisted living services. Today, we provide property management and assisted living care and support services to sixteen communities in New England and one in development in the mid-Atlantic region.
We are committed to the physical, emotional & spiritual wellness of each of our residents and support our 800+ associates with our Regional Operations, Resident Services, Facilities Maintenance, Cognitive Health Programming, Compliance, HR, Accounting and Marketing Teams.
Offices: 1400 Boston Providence Tpke, Lower Level, Norwood, Massachusetts 02062, US
Health CareCommunitiesAssisted LivingProperty Management
How many Healthcare jobs are open in Providence, RI right now?
There are currently 761 open healthcare positions in Providence, RI listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Healthcare roles in Providence, RI?
Companies currently hiring include Care New England, Brown Medicine, Family Service of Rhode Island, HopeHealth, GYMGUYZ, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Healthcare jobs in Providence, RI?
Yes — 87 of the 761 open healthcare positions offer remote or hybrid work (37 remote, 50 hybrid).
How do I apply for Healthcare jobs in Providence, RI?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.