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Full-time
bachelor degree, postgraduate degree
Posted 1d ago
~40 hrs/week
Responsibilities
Lead marketing analytics initiatives for a banking client by designing data-driven strategies and optimizing campaign performance using AI/ML models. Translate business requirements into technical specifications and deliver high-impact executive reports and insights.
Requirements
Requires an MBA or degree in Computer Science/Data Science with at least 7 years of analytics experience and 4 years of hands-on experience with SAS, SQL, or Python. In-depth understanding of the BFSI domain and strong communication skills are essential.
Full job description
Marketing Strategy, Campaign Analysis, and Performance Reporting
Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
Build and refine targeted campaign audiences aligned with approved marketing strategies.
Leverage AI/ML models to optimize campaign performance and maximize return on investment.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including:
Customer segmentation using decision tree methodologies
Statistical A/B testing to evaluate campaign effectiveness
Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups
Choosing a digital partner is about more than capabilities — it’s about collaboration and character.
Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.
At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.
Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.
Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.
We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.
At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.
For more information, visit www.exlservice.com.
Offices: 320 Park Avenue, 29th Floor, New York, NY 10022, US · 10 Exchange Pl, Jersey City, NJ 07302, US
Operations ManagementDecision AnalyticsTechnology PlatformsHealthcareFinance & AccountingInsuranceRisk & Financial ManagementTravelTransportation and logisticsBanking and Financial Services
How many Data & Analytics jobs are open in Ahmedabad, India right now?
There are currently 88 open data & analytics positions in Ahmedabad, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Data & Analytics roles in Ahmedabad, India?
Companies currently hiring include PwC, Accenture, Kraft Heinz, Simform, Synoptek, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Data & Analytics jobs in Ahmedabad, India?
Yes — 24 of the 88 open data & analytics positions offer remote or hybrid work (13 remote, 11 hybrid).
How do I apply for Data & Analytics jobs in Ahmedabad, India?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.