Job Description (JD)
Role Overview
We’re hiring a creative, detail-obsessed Content Writer to craft high-quality, on-brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates. You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.
What You’ll Do
Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one-pagers, product updates, and case studies.
Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
Map content to customer journey stages with channel-specific adaptations.
Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story-driven narrative structures.
Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate based on insights.
Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.

Requirements

Must-have Skills
2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation.
Proven ability to write for multiple channels (blog, social, web, email, in-product/journey templates) with consistent tone and voice.
Strong research chops; able to interview SMEs and synthesize complex information quickly.
Excellent editing/proofreading; command of structure, clarity, and narrative.
AI-in-Workflow: Practical use of AI tools for ideation, outlines, first-draft acceleration, repurposing snippets, and SEO support—always with human editorial judgment and compliance.
Good-to-have Skills
Familiarity with marketing concepts (audience, journeys, offers, personalization) and how content supports each stage.
Basics of SEO (search intent, on-page structure, internal linking) and keyword research workflows.
Experience working with analytics (Google Analytics, Search Console, or social insights) to inform content iteration.
Success Metrics
Growth in qualified traffic and engagement on target assets.
Content throughput against calendar SLAs while maintaining quality.
Positive feedback from stakeholders and measurable impact on key KPIs.

Benefits

Benefits @ ProCreator
Wealth-Building: ESOPs & SAR, project/employee referral bonuses, profit-sharing.
Ergonomics: Top-tier chairs, standing desks, and training.
Health & Wellness: Insurance up to INR 5,00,000, subsidized gym, full-body & eye check-ups.
Upskilling: Courses, professional development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000.
Flexibility: Hybrid / in-office options.
Team Retreats & wellness seminars.
Mentorship & Leadership development; hackathons.