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Skills: BI Analysis, Campaign Performance Tracking, Data Visualization, Digital Media Metrics, Stakeholder Management
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Associate Consultant, Launch Program 2027 – Buenos Aires, Argentina
Buenos Aires, Argentina · Hybrid
Entry level
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Full-time
Posted 37d ago
~40 hrs/week
Spanish
Responsibilities
The Senior BI Analyst serves as the primary BI reference for local markets, analyzing campaign performance and providing optimization recommendations. They ensure branding and non-performance reports align with Precision Marketing guidelines and maintain data accuracy across dashboards.
Requirements
Requires a minimum of 2 years of experience as a Senior BI Analyst or Integral Planner with a focus on reporting and digital media metrics. Proficiency in BI tools, dashboarding software (Power BI, Looker Studio, Tableau), and intermediate to advanced English is required.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
El Analista Senior de BI actuará como el principal referente de BI para los mercados locales clave, apoyando a los equipos de medios con el análisis de campañas, el seguimiento del rendimiento (performance) y recomendaciones de optimización. Este rol requiere autonomía, un pensamiento analítico de nivel senior y la capacidad de traducir datos en información de valor (insights) clara para las partes interesadas (stakeholders) locales.
Para las campañas de branding (reconocimiento de marca) y de no-performance, este perfil debe garantizar que los análisis y reportes sigan las guías de Precision Marketing, aplicando los KPIs correctos, la lógica de medición y los estándares de reporte.
Responsabilidades Clave
Monitorear el rendimiento (performance) de las campañas locales.
Analizar los KPIs de medios por canal, audiencia, pieza creativa, formato y objetivo de campaña.
Apoyar a los equipos de medios con recomendaciones tácticas y estratégicas.
Aplicar los tableros (dashboards), plantillas y metodologías proporcionados por el Equipo Central de Datos.
Asegurar que los reportes de branding y de no-performance sigan las guías de Precision Marketing.
Garantizar la consistencia y precisión de los datos reportados.
Preparar reportes, análisis y presentaciones para reuniones locales.
Identificar riesgos, oportunidades y aprendizajes del mercado.
Compartir referentes (benchmarks) e información de valor (insights) con el Director de BI de Hispana.
Apoyar a los equipos locales para mejorar la calidad de las discusiones sobre el rendimiento de las campañas.
Requisitos
Experiencia previa: Mínimo 2 años como analista senior de BI o planner integral con orientación a reporting. Se valorará la experiencia en análisis de post buy, conocimiento profundo en métricas de medios, principalmente digitales.
Manejo de herramientas: Sólido manejo de herramientas de BI (Ibope, Comscore, Similar Web, GWI, YouGov, Brandwatch, TGI, etc). Hojas de cálculo. Plataformas digitales (Google Ads, GA4, Meta, Tik Tok). Manejo de herramientas de dashboarding y reporting (Power BI, Looker Studio, Tableau).
Habilidades: Experiencia en presentaciones orales, relacionamiento con clientes y es deseable contar con experiencia en trabajo en equipo a nivel regional.
Idiomas: Inglés oral y escrito nivel intermedio. Se valorará nivel avanzado.
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How many Consulting jobs are open in Buenos Aires, Argentina right now?
There are currently 598 open consulting positions in Buenos Aires, Argentina listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Consulting roles in Buenos Aires, Argentina?
Companies currently hiring include Accenture, PwC, Mercado Libre, JPMorganChase, EY, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Consulting jobs in Buenos Aires, Argentina?
Yes — 380 of the 598 open consulting positions offer remote or hybrid work (124 remote, 256 hybrid).
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