About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Marketing Analytics, Data Cleaning, A/B Testing, Data Visualization, Project Management
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Düsseldorf, North Rhine-Westphalia, Germany · Remote OK
Mid level
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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Skills: Offline Media Planning, Competitive Analysis, Budget Monitoring, Strategic Insights, TV Planning
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Skills: Client Management, Strategic Planning, AI Initiatives, Stakeholder Management, Business Growth
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Full-time
bachelor degree
Posted 29d ago
~40 hrs/week
Responsibilities
The role focuses on quantifying the success of marketing and advertising executions through data collection, analysis, and measurement methodologies. The analyst will transform complex data into visual presentations and actionable insights to innovate media delivery.
Requirements
Requires a Bachelor's degree in Analytics, Technology, or Marketing with at least one year of experience in a marketing analytics role. Proficiency in Excel, PowerPoint, and core ad platforms is required, with programming skills in SQL, Python, or R being a plus.
Full job description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.
About the Role
As an Analyst/Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping build continuity and imp between the various teams. We highly encourage professionals with experience in digital media execution (Search, Social, Programmatic) who possess strong analytical skills to apply.
Some of the things we’d like you to do:
Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) as well as measurement methodologies (A/B testing, Matched Market Tests, statistical validation, etc.)
Champion real-time data QA, input, and formatting to ensure successful implementation of media measurement.
Proactively identify and resolve program & project issues, escalating appropriately
Transform data into visually appealing presentations
Communicate and tell a story with advertising campaign insights
Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
Stay up to date on our product offerings and how it affects analytics
Occasionally manage conversations with vendors and clients
A bit about yourself:
Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience
At least C1 English language proficiency or equivalent
1 year of experience working in a marketing analytics-based role, preferably in a media agency
Proficiency in Excel, PowerPoint (Google Workspace a bonus)
Exposure to measurement of both Brand and Direct Response marketing campaigns
Strong project management skills
Strong verbal and written communication
Strong attention to detail and ability to manage multiple tasks
Highly organized and efficient under pressure
Natural affinity for numbers/data and a passion for playing with data in order to solve problems
Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.
Experience with generative AI tools (Gemini, ChatGPT) a plus
Experience with programming languages such as R, SQL, and Python a plus
What you can expect from MFG and WPP Media:
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
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