New York, New York, United States · On-site
$160k–$180k/yr
Director, GTM Strategy Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product, and experience strateg…
Skills: Go-To-Market Strategy, Marketing Strategy, Media Strategy, Market Positioning, Revenue Growth
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Define and drive GTM strategies at product and portfolio levels to align with client business goals and revenue targets. Lead cross-functional teams and serve as a trusted advisor to senior leaders to accelerate market adoption and positioning.
Requires 8+ years of experience in marketing strategy or consulting, specifically in market entry and repositioning. Must have a proven track record of executing GTM strategies and guiding C-suite leaders in ambiguous environments.
Proto is looking for a Director to help define and build our emerging Go-To-Market practice. We're seeking a marketing and media strategist who can translate growth, product, and experience strategy into market success. You'll work alongside business leaders to identify growth opportunities and help marketing organizations accelerate adoption, strengthen market positioning, and drive sustainable revenue.
With this new practice, you will be responsible for setting strategic direction, forecasting shifting category dynamics, and helping establish Proto’s unique approach to marketing strategy.
At Proto, Directors are trusted advisors to senior leaders, bringing foresight, clarity, and confidence to high-stakes decisions. Equally, they are team leaders that orient multidisciplinary groups around market realities, elevate the contributions of others, and ensure narratives and recommendations are sharp, creative, and influential.
In New York City, the base salary for this position is $160-180K. Individual compensation varies based on job-related factors including years of relevant skills and experience, level of responsibility, and qualifications. This position reports into our Chief Strategy Officer.
We are a new innovation and design consultancy that helps companies in the face of disruption.
Proto is an Innovation, Brand and Experience Consultancy. We work at the intersection of disciplines to help clients unlock outsized growth opportunities. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.
Offices: 3 World Trade Center, 34th Floor, New York, NY 10007, US
We are a new innovation and design consultancy that helps companies in the face of disruption.
Proto is an Innovation, Brand and Experience Consultancy. We work at the intersection of disciplines to help clients unlock outsized growth opportunities. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.
Offices: 3 World Trade Center, 34th Floor, New York, NY 10007, US
