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Develop and execute data-driven CRM strategies across email, SMS, push, and direct mail to increase customer conversion. Lead campaign planning, optimize customer journeys, and manage a team of specialists to meet growth and revenue targets.
Requires a Bachelor's degree and 5+ years of marketing experience, including at least one year in a leadership role. Must have proven expertise in email campaign management tools and a strong background in conversion optimization.
Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.
The Manager of CRM Conversion Marketing is responsible for developing and executing customer-centric, data-driven marketing projects that increase customer conversion across CRM channels (email, SMS/MMS, push notifications, direct mail) and will also serve as a planning arm to other Growth teams for conversion-related initiatives. The ideal candidate is highly organized, collaborative, and skilled at balancing strategic planning with hands-on execution – plus invests in developing strong cross functional relationships.
Develop and drive Rent-A-Center’s CRM strategy across email, SMS/MMS, push notifications, and direct mail, ensuring alignment with broader business objectives and flawless campaign execution.
Establish a long‑term roadmap that aligns CRM efforts with broader business objectives, revenue targets, and customer experience goals.
Own test plans to ensure continuous channel optimization in partnership with CX, Personalization, and Product teams.
Lead the strategy and optimization of promotional, journey, trigger and transactional communications, including segmentation, messaging, and cadence.
Manage CRM channel budgets to maximize efficiency and ROI.
Draft comprehensive campaign or journey briefs for CRM, media and web teams, ensuring alignment with business objectives.
Support a team focused on designing, building, and deploying email, SMS/MMS, push notifications, and direct mail campaigns in our CDP/ESP.
Oversee the CRM Platform Specialist’s targeting and deployments within Zeta Marketing Platform (ZMP).
Brief CRM Designer on campaign requirements and provide clear feedback on creative, messaging, branding, and performance goals.
Monitor campaign performance and CRM conversion KPIs in how they support overall Growth Team goals of customer conversion.
Partner with analytics to optimize messaging and improve engagement and conversion rates.
Provide insights and recommendations to senior leadership.
Bachelor’s Degree in related fields
Fintech or retail store-based marketing experience strongly preferred
5+ years in marketing, with 1+ years in a leadership role
Email campaign management (Zeta, Salesforce, Hubspot, etc.) experience a must
Proven experience managing promotional campaigns and customer journeys
Strong analytical skills and understanding of CRM channels and conversion optimization
Ability to lead and develop high-performing teams and drive cross-functional alignment
Experience with Asana or similar project management software
Proficient in Microsoft Office applications (Microsoft Teams experience a plus)
Strong communication and project planning skills
This position is in-office (Monday through Friday) in Plano, TX
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD) At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all. Our Brands: Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale. Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico. For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.
Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD) At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all. Our Brands: Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale. Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico. For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.
