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Jobs at Upbound Group (Now Hiring) — 13 open

Upbound Group logoUpbound Group

Manager, CRM Conversion Marketing

Plano, Texas, United States · On-site

Senior

Job Description: Manager – CRM Conversion Marketing, Rent-A-Center Who We Are Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evo…

Skills: CRM Strategy, Email Marketing, SMS/MMS Marketing, Push Notifications, Direct Mail

Upbound Group logoUpbound Group

Senior Corporate Accountant

Plano, Texas, United States · On-site

Mid level

Job Description: Upbound Group Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved cust…

Skills: Journal Entries, Balance Sheet Reconciliation, General Ledger, Financial Reporting, Sarbanes-Oxley (SOX)

Upbound Group logoUpbound Group

Vice President of Engineering

Plano, Texas, United States · On-site

Senior+

Job Description: Vice President of Engineering Position Overview The Vice President of Engineering (VP of Engineering) is a senior executive responsible for overseeing the engineering department and ensuring the successf…

Skills: Engineering Strategy, Product Development, Project Management, Quality Assurance, Budget Management

Upbound Group logoUpbound Group

Platform Engineer II

Plano, Texas, United States · On-site

Senior

Job Description: PLATFORM ENGINEER (Plano Texas or Draper Utah, In-Office) ABOUT UPBOUND Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financia…

Skills: AWS, GCP, Terraform, Kubernetes, Docker

Upbound Group logoUpbound Group

Platform Engineer II

Plano, Texas, United States · On-site

Senior

Job Description: PLATFORM ENGINEER (Plano Texas or Draper Utah, In-Office) ABOUT UPBOUND Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financia…

Skills: AWS, GCP, Terraform, Kubernetes, Docker

Upbound Group logoUpbound Group

Area Sales Manager

Draper, Utah, United States · On-site

$60k–$65k/yr

Mid level

Job Description: Area Sales Manager Applicants must live and be able to commute in the territory listed (Jackson, MS) Acima Leasing Acima is a young and dynamic leasing company that provides consumer payment options for …

Skills: B2B Sales, Enterprise Account Management, Business Development, Outside Sales, CRM Management

Upbound Group logoUpbound Group

Sourcing Manager

Plano, Texas, United States · On-site

Senior

Job Description: Sourcing Manager – (Plano, TX) Job Purpose: The Sourcing/Category Manager will be responsible for developing, executing, and managing the sourcing strategy and tactical plans for Indirect spend categorie…

Skills: Strategic Sourcing, Category Management, Contract Negotiation, Spend Analysis, Total Cost of Ownership

Upbound Group logoUpbound Group

Data Scientist - Fraud Prevention & Risk Analytics

Draper, Utah, United States · On-site

Senior

Job Description: Data Scientist - Fraud Prevention & Risk Analytics (Draper Utah, On-Site) ABOUT UPBOUND Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to el…

Skills: Python, Machine Learning, SQL, Fraud Detection, Risk Analytics

Upbound Group logoUpbound Group

Scrum Master III

Plano, Texas, United States · On-site

Senior

Job Description: Scrum Master III Technology Operations and Engineering, Digital Business Operations Who We Are At Upbound Group, we are committed to elevating financial opportunity for all through innovative, inclusive,…

Skills: Agile Leadership, Scrum Mastery, Agile Coaching, Stakeholder Management, Conflict Resolution

Upbound Group logoUpbound Group

AI Cybersecurity Engineer

Plano, Texas, United States · On-site

Senior

Job Description: AI Cybersecurity Engineer Who We Are At Upbound Group, we are committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address th…

Skills: Zero Trust Architecture, Generative AI Security, LLM Security, RAG Pipelines, Model Context Protocol

Upbound Group logoUpbound Group

Cybersecurity IAM Engineer

Plano, Texas, United States · On-site

Senior

Job Description: Cybersecurity IAM Engineer Who We Are At Upbound Group, we are committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address t…

Skills: Microsoft Entra ID, Zero Trust, Go (Golang), React.js, Terraform

Upbound Group logoUpbound Group

Associate Enterprise Security Architect

Plano, Texas, United States · On-site

Mid level

Job Description: Associate Enterprise Security Architect Who We Are At Upbound Group, we are committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions t…

Skills: Enterprise Security Architecture, SABSA Methodology, Identity and Access Management, Zero Trust, Cloud Security

Upbound Group logoUpbound Group

Director FP&A (Digital Technology & Growth)

Plano, Texas, United States · On-site

Senior+

Job Description: Director FP&A (Digital Technology & Growth) (Plano Texas, In-Office) ABOUT UPBOUND Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevati…

Skills: Financial Planning & Analysis, Budgeting, Forecasting, Capital and Expense Management, Financial Governance

Upbound Group logo

Manager, CRM Conversion Marketing

Upbound Group

Plano, Texas, United States • On-site

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Senior

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  • Full-time
  • bachelor degree
  • Posted 3d ago
  • ~40 hrs/week

Responsibilities

Develop and execute data-driven CRM strategies across email, SMS, push, and direct mail to increase customer conversion. Lead campaign planning, optimize customer journeys, and manage a team of specialists to meet growth and revenue targets.

Requirements

Requires a Bachelor's degree and 5+ years of marketing experience, including at least one year in a leadership role. Must have proven expertise in email campaign management tools and a strong background in conversion optimization.

Full job description

Job Description:

Manager – CRM Conversion Marketing, Rent-A-Center

Who We Are

Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.

JOB PURPOSE:

The Manager of CRM Conversion Marketing is responsible for developing and executing customer-centric, data-driven marketing projects that increase customer conversion across CRM channels (email, SMS/MMS, push notifications, direct mail) and will also serve as a planning arm to other Growth teams for conversion-related initiatives. The ideal candidate is highly organized, collaborative, and skilled at balancing strategic planning with hands-on execution – plus invests in developing strong cross functional relationships.

KEY RESPONSIBILITIES:

  • CRM Strategy & Execution:

    • Develop and drive Rent-A-Center’s CRM strategy across email, SMS/MMS, push notifications, and direct mail, ensuring alignment with broader business objectives and flawless campaign execution. 

    • Establish a long‑term roadmap that aligns CRM efforts with broader business objectives, revenue targets, and customer experience goals. 

    • Own test plans to ensure continuous channel optimization in partnership with CX, Personalization, and Product teams.

  • Campaign Planning & Optimization:

    • Lead the strategy and optimization of promotional, journey, trigger and transactional communications, including segmentation, messaging, and cadence. 

    • Manage CRM channel budgets to maximize efficiency and ROI.

    • Draft comprehensive campaign or journey briefs for CRM, media and web teams, ensuring alignment with business objectives.

  • Team Leadership:

    • Support a team focused on designing, building, and deploying email, SMS/MMS, push notifications, and direct mail campaigns in our CDP/ESP.

    • Oversee the CRM Platform Specialist’s targeting and deployments within Zeta Marketing Platform (ZMP). 

    • Brief CRM Designer on campaign requirements and provide clear feedback on creative, messaging, branding, and performance goals. 

  • Performance Tracking & Reporting:

    • Monitor campaign performance and CRM conversion KPIs in how they support overall Growth Team goals of customer conversion.

    • Partner with analytics to optimize messaging and improve engagement and conversion rates.

    • Provide insights and recommendations to senior leadership.

JOB REQUIREMENTS:

  • Bachelor’s Degree in related fields

  • Fintech or retail store-based marketing experience strongly preferred

  • 5+ years in marketing, with 1+ years in a leadership role

  • Email campaign management (Zeta, Salesforce, Hubspot, etc.) experience a must

  • Proven experience managing promotional campaigns and customer journeys

  • Strong analytical skills and understanding of CRM channels and conversion optimization

  • Ability to lead and develop high-performing teams and drive cross-functional alignment

  • Experience with Asana or similar project management software

  • Proficient in Microsoft Office applications (Microsoft Teams experience a plus)

  • Strong communication and project planning skills

  • This position is in-office (Monday through Friday) in Plano, TX

SPONSORSHIP:

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. 

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Related keywords

CRMConversion MarketingZeta Marketing PlatformSalesforceHubspotCDPESPCustomer JourneyFintechRetail MarketingKPIsROISegmentationAsanaMicrosoft TeamsGrowth Marketing

About Upbound Group

LinkedInVisit site
Industry
Financial Services
Company size
10,001+ employees
LinkedIn followers
3,991

Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD) At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all. Our Brands: Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale. Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico. For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.

financial servicesrent-to-ownlease-to-ownfranchisingLeasingFinanceFinancial Services
View all jobs at Upbound Group

About Upbound Group

LinkedInVisit site
Industry
Financial Services
Company size
10,001+ employees
LinkedIn followers
3,991

Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD) At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all. Our Brands: Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale. Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico. For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.

financial servicesrent-to-ownlease-to-ownfranchisingLeasingFinanceFinancial Services
View all jobs at Upbound Group

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