London, England, United Kingdom · On-site
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital service…
Skills: Premium Sales, Hospitality Sales, Team Leadership, Revenue Ownership, CRM Discipline
Stamford, Connecticut, United States · Hybrid
$128k–$170k/yr
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital service…
Skills: Enterprise Technology Delivery, AI Portfolio Management, Vendor Management, SOW Governance, Value Realization Tracking
Riyadh, Riyadh Region, Saudi Arabia · On-site
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital service…
Skills: Accounting, Financial Reporting, Budget Analysis, Expense Management, Vendor Management
Los Angeles, California, United States · Remote OK
$68k–$90k/yr
Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture…
Skills: Experiential Marketing, Event Management, Partnership Marketing, Project Management, Budget Management
Las Vegas, Nevada, United States · On-site
Who We Are: UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annu…
Skills: AI Strategy, Business Operations, Digital Transformation, Executive Leadership, Change Management
Las Vegas, Nevada, United States · On-site
Who We Are: Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day-to-day operational expertise, manag…
Skills: Tax Compliance, Tax Reporting, Indirect Tax Accruals, Tax Research, Analytical Analysis
São Paulo, São Paulo, Brazil · On-site
Who We Are: UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annu…
Skills: Accounting Principles, Financial Reporting, Reconciliations, Internal Controls, Month-end Close
Stamford, Connecticut, United States · On-site
Who We Are: WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television p…
Skills: Indirect Tax Management, US Sales and Use Tax, VAT, GST, Tax Compliance
Shanghai, Shanghai, China · On-site
Who We Are: UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annu…
Skills: Physical Therapy, Manual Therapy, Myofascial Release, Injury Prevention, Rehabilitation
Los Angeles, California, United States · Remote OK
$83k–$110k/yr
Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture…
Skills: B2B Content Marketing, Storytelling, Digital Strategy, Project Management, Copywriting
Stamford, Connecticut, United States · On-site
$94k–$125k/yr
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital service…
Skills: Product Management, Agile Methodologies, Stakeholder Management, SQL, Data Modeling
Shanghai, Shanghai, China · On-site
Who We Are: UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annu…
Skills: Physical Therapy, Manual Therapy, Myofascial Release, Injury Prevention, Rehabilitation
Los Angeles, California, United States · On-site
$94k–$125k/yr
Who We Are: WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television p…
Skills: Lifecycle Campaign Management, Audience Segmentation, A/B Testing, Conversion Rate Optimization, CRM
Los Angeles, California, United States · On-site
$68k–$90k/yr
Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture…
Skills: Hospitality Operations, Event Production, Vendor Management, Budget Planning, Project Management
Shanghai, Shanghai, China · On-site
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital service…
Skills: Excel, SAP, Cash Collection, Invoicing, Cash Flow Forecasting
Colorado Springs, Colorado, United States · Remote OK
$17/hr–$23/hr
Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture…
Skills: Hotel Contract Management, Contract Negotiation, Customer Service, Microsoft Office, Multi-tasking
New York, New York, United States · Remote OK
$68k–$90k/yr
Who We Are: WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television p…
Skills: Workday HCM, Case Management, Troubleshooting, System Configuration, Workday Reporting
Los Angeles, California, United States · On-site
$124k–$165k/yr
Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture…
Skills: Technology Management, Project Management, IT Infrastructure Planning, Budget Management, Vendor Management
Arkansas, United States · On-site
Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture…
Skills: Sabre GDS, Travel Management, Air Booking, Hotel Booking, Car Booking
Stamford, Connecticut, United States · On-site
Who We Are: WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television p…
Skills: Production Logistics, Financial Administration, Expense Reconciliation, Credentialing, Travel Coordination
London, England, United Kingdom • On-site
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Lead the EMEA premium sales operation for the LA28 Games, personally closing high-value deals while managing a regional sales team. Responsibilities include driving revenue growth, coaching sellers in the field, and managing regional forecasting and market strategy.
Requires 8+ years of experience in premium sales, sports hospitality, or luxury events with a proven track record of individual and leadership success. Candidates must have significant EMEA market exposure and experience managing complex, multi-year sales cycles.
Location: EMEA (London)
Reports To: Sr, Director, Hospitality & Premium Sales
Employment Type: Full-Time
The Director of Premium Sales – EMEA is a senior individual contributor and team leader for On Location's commercial premium sales operation across defined EMEA markets. This is a selling role first — the Director is expected to personally own and close a significant portfolio of complex, high-value deals while simultaneously setting the standard, rhythm, and culture for the regional sales team.
This is not a behind-the-desk leadership position. The Director works alongside their team in market, leads from the front on key accounts, and uses every client interaction as a live coaching moment. They translate ground-level deal intelligence into sharper strategy, tighter forecasting, and smarter go-to-market decisions.
Key Responsibilities
Personal Sales Execution & Revenue Ownership
Carry and close a personal book of business across priority EMEA markets — this role is an active quota-bearing seller
Own the full sales cycle on top-tier regional accounts: prospecting, needs assessment, solution design, negotiation, and close.
Drive both inbound conversion and disciplined outbound prospecting, modeling the behaviors and cadence expected of the wider team.
Maintain a healthy personal pipeline with CRM discipline and accurate stage-level forecasting.
Team Leadership & Coaching
Serve as the team leader for EMEA premium sales. Be present in the field, engaged in deals, and coaching sellers through live situations rather than from a distance.
Build, develop, and hold accountable a high-performing regional sales team with clear performance benchmarks, pipeline standards, and activity expectations.
Join seller calls and client meetings to model closing behaviors, provide real-time feedback, and elevate deal strategy.
Run structured deal reviews, pipeline sessions, and 1:1s that sharpen seller skills and surface risk early.
Foster a performance culture rooted in accountability, urgency, and collaboration — where winning together is the standard.
Reporting, Forecasting & Sales Operations
Own regional forecast accuracy and pipeline health reporting, providing senior leadership with a clear, honest view of performance, risk, and upside.
Maintain CRM discipline across the team to ensure pipeline data is current, stage definitions are applied consistently, and deal progression is tracked rigorously.
Deliver regular performance updates that connect deal-level activity to regional revenue trajectory and identify actionable interventions.
Advise up on market signals, competitive dynamics, and demand trends that should inform pricing, packaging, or inventory decisions.
Market Strategy & Go-To-Market Execution
Define and execute EMEA-specific sales strategies aligned to global premium objectives and product availability.
Bring deep regional knowledge to inform pricing, segmentation, account targeting, and market prioritization.
Adapt sales approaches to reflect cultural nuances, buying behaviors, and corporate hospitality dynamics across EMEA markets.
Identify and pursue whitespace opportunities through new sectors, accounts, and buyer profiles across the region.
Client Engagement & Stakeholder Representation
Serve as a senior commercial presence with key clients, agencies, and partners across EMEA by building trust and closing business at the executive level.
Support sellers in high-stakes presentations and contract negotiations, functioning as a closer and deal accelerator, not just an escalation point.
Represent On Location and LA28 with the authority and presence expected of a senior sales leader in premium markets.
Cross-Functional Collaboration
Partner closely with global sales leaders, marketing, product, finance, and operations to ensure regional execution is aligned with broader program strategy.
Act as the primary EMEA point of contact within the global premium sales organization
Coordinate between sales activity, inventory allocation, and delivery capabilities to protect client experience and commercial outcomes.
Qualifications
8+ years of progressive experience in premium sales, sports hospitality, luxury events, or live entertainment with measurable personal revenue performance.
Proven track record as both a top individual contributor and a people leader — you have closed complex, high-value deals and built teams that do the same.
Significant EMEA market exposure with demonstrated ability to sell across cultural and geographic contexts.
Experience managing multi-market pipelines and multi-year sales programs with long and complex deal cycles.
Comfortable operating in ambiguity within large-scale, matrixed global organizations.
Background in major sporting events, global hospitality programs, or large-scale premium initiatives strongly preferred.
Skills & Leadership Attributes
Results-driven leader with a strong closer’s mindset.
Confident communicator with executive presence and cultural fluency.
Strategic, organized, and highly accountable.
Able to influence without authority and drive alignment across regions.
Passion for the Olympic & Paralympic Movements and LA28’s mission.
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
