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Jobs at The Institute of Internal Auditors (Now Hiring) — 3 open

The Institute of Internal Auditors logoThe Institute of Internal Auditors

Sr. Director, Marketing & Digital Growth

Lake Mary, Florida, United States · Hybrid

Senior+

The IIA is the world’s leading authority on internal auditing, trusted by professionals in 170 countries. Our members rely on us to advance their careers, certify their expertise, and connect them to a global commu…

Skills: Strategic Marketing Leadership, Digital Growth, Omnichannel Marketing, Demand Generation, Brand Management

The Institute of Internal Auditors logoThe Institute of Internal Auditors

Associate Manager, Chapter Engagement

Lake Mary, Florida, United States · Hybrid

Mid level

Overview: The position serves as a key ambassador between IIA Headquarters in Lake Mary, Florida and chapter volunteer leaders, ensuring strategic alignment and creating and implementing chapter-based and North American …

Skills: Nonprofit Management, Community Engagement, Volunteer Management, Project Management, Relationship Building

The Institute of Internal Auditors logoThe Institute of Internal Auditors

Sr. Mgr, CGE, Research & Content Development

Washington, District of Columbia, United States · Hybrid

$105k–$120k/yr

Senior

POSITION SUMMARY: The IIA’s Senior Manager, CGE, Research & Content Development, will operate as a lead advocate in developing and implementing The IIA’s global strategy as it relates to policy and thought le…

Skills: Corporate Governance, Research Design, Policy Analysis, Stakeholder Management, Technical Writing

The Institute of Internal Auditors logo

Sr. Director, Marketing & Digital Growth

The Institute of Internal Auditors

Lake Mary, Florida, United States • Hybrid

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Senior+Hybrid · 2 days in office

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  • Full-time
  • bachelor degree, postgraduate degree
  • Posted 28d ago
  • ~40 hrs/week

Responsibilities

Set the strategic direction for global marketing to drive growth in membership, certifications, and product adoption. Lead the transformation of the marketing function into a data-driven, AI-enabled ecosystem while managing a professional team and program budget.

Requirements

Requires over 10 years of progressive marketing experience with a proven track record of driving growth in complex B2B/B2C environments. A bachelor's degree is required, with a preference for a master's degree and deep expertise in modern marketing technology.

Full job description

The IIA is the world’s leading authority on internal auditing, trusted by professionals in 170 countries. Our members rely on us to advance their careers, certify their expertise, and connect them to a global community — and marketing is the engine that makes every touchpoint of that experience come to life.

As Senior Director of Marketing & Digital Growth, you will set strategic direction for marketing across North America and globally, overseeing a team of marketing professionals and a significant program budget. You will drive measurable growth across membership, certifications, and product adoption, bringing both the vision to modernize how the IIA markets and the operational discipline to execute against it.

This is a rare opportunity to build and modernize a marketing function at genuine scale. You’ll inherit a talented team and a strong brand, with executive mandate to transform how we grow: from traditional channel execution to a data-driven, AI-enabled, insight-led marketing ecosystem. Your fingerprints will be on membership growth, product adoption, global campaigns, and the organization’s next chapter.

RESPONSIBILITIES 

Strategic Marketing Leadership

  • Set the vision for modern, data-driven, AI-enabled, omnichannel marketing across the organization.
  • Develop strategies that strengthen brand relevance, accelerate membership and certification growth, and drive product adoption globally.
  • Serve as a trusted advisor to executive leadership on market dynamics, member behavior, competitive trends, and growth opportunities.
  • Champion innovation by introducing new methodologies and frameworks that elevate marketing’s sophistication and impact.

Creative & Campaign Excellence

  • Architect high-impact, multichannel campaigns using a rigorous process: briefing, creative exploration, copy and design development, iterative testing, and rollout.
  • Partner to define the creative strategy, ensuring agency-level quality, modern visual identity, and compelling storytelling.
  • Drive application of AI tools for segmentation, predictive analytics, content generation, personalization, and journey orchestration.
  • Establish a culture of experimentation: rapid prototyping, A/B testing, and performance-driven iteration.

Growth & Member Value

  • Lead growth strategy across membership, certifications, learning products, events, and enterprise offerings.
  • Build persona-driven segmentation and lifecycle marketing programs that convert prospects and retain members.
  • Identify new markets and verticals; develop go-to-market plans for each opportunity.
  • Deliver integrated, high-performing marketing programs that drive business impact. 

Team Leadership & Cross-Functional Partnership

  • Lead, mentor, and develop a team, setting high standards while building a collaborative, growth-oriented culture.
  • Act as a strategic marketing advisor to internal business units and organizational clients.
  • Cultivate relationships with chapter leaders, enterprise customers, and key stakeholders to advance growth priorities.
  • Establish clear operating rhythms: business reviews, performance check-ins, campaign planning, and insight briefings.


WHAT WE’RE LOOKING FOR

Experience & Background

  • 10+ years of progressive marketing experience.
  • Demonstrated track record of driving measurable growth. 
  • Experience leading teams in complex, multi-stakeholder B2C/B2B environments.
  • Deep expertise across marketing disciplines (demand generation, brand, digital, content, and product marketing). 
  • Hands-on experience with modern marketing technology and AI-powered marketing tools.
  • Bachelor’s degree in a related field; Master’s preferred but not required.

Leadership & Execution

  • Translates organizational priorities into clear, measurable strategies, then drives them through to results.
  • Leads complex, multi-stakeholder initiatives from concept through execution, including platform migrations, personalization programs, and new product launches.
  • Balances long-term vision with hands-on execution; comfortable getting into the details when it matters.
  • Uses data confidently to set direction, measure impact, and prioritize the team’s work.

Communication & Influence

  • Communicates clearly and persuasively to audiences ranging from frontline teams to the C-suite.
  • Builds trusted cross-functional relationships and brings stakeholders along through ambiguity and change.
  • Skilled at managing budgets, vendors, and agency relationships with transparency and accountability.

People Leadership

  • Leads with empathy and accountability, creating an environment where people are challenged, supported, and doing their best work.
  • Invests in developing talent and building capabilities the team needs to stay ahead in a fast-moving landscape.
  • Holds a high bar for quality and delivery while fostering psychological safety and a growth mindset.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

This position will require work in our Headquarters office in Lake Mary, FL 40% of the time.

Related keywords

AI-Enabled MarketingOmnichannelB2BB2CDemand GenerationPredictive AnalyticsJourney OrchestrationRapid PrototypingMarket DynamicsMember BehaviorCompetitive TrendsDigital GrowthContent GenerationPersonalizationLifecycle MarketingGo-To-Market

About The Institute of Internal Auditors

LinkedInVisit site
Industry
Non-profit Organizations
Company size
201-500 employees
Headquarters
Lake Mary, Florida
LinkedIn followers
214,677

About The Institute Established in 1941, The Institute of Internal Auditors (IIA) is an international professional association with global headquarters in Lake Mary, Fla., USA. The IIA is the internal audit profession's global voice, recognized authority, acknowledged leader, chief advocate, and principal educator. Members work in internal auditing, risk management, governance, internal control, information technology audit, education, and security. For frequently asked questions, visit https://na.theiia.org/about-us/Pages/Frequently-Asked-Questions.aspx

Offices: 1035 Greenwood Blvd., Suite 401, Lake Mary, Florida 32746, US

TrainingAccountingCorporate TrainingConsultingBusiness DevelopmentEducationRisk ManagementNon ProfitProfessional ServicesContinuing Education
View all jobs at The Institute of Internal Auditors

About The Institute of Internal Auditors

LinkedInVisit site
Industry
Non-profit Organizations
Company size
201-500 employees
Headquarters
Lake Mary, Florida
LinkedIn followers
214,677

About The Institute Established in 1941, The Institute of Internal Auditors (IIA) is an international professional association with global headquarters in Lake Mary, Fla., USA. The IIA is the internal audit profession's global voice, recognized authority, acknowledged leader, chief advocate, and principal educator. Members work in internal auditing, risk management, governance, internal control, information technology audit, education, and security. For frequently asked questions, visit https://na.theiia.org/about-us/Pages/Frequently-Asked-Questions.aspx

Offices: 1035 Greenwood Blvd., Suite 401, Lake Mary, Florida 32746, US

TrainingAccountingCorporate TrainingConsultingBusiness DevelopmentEducationRisk ManagementNon ProfitProfessional ServicesContinuing Education
View all jobs at The Institute of Internal Auditors

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