New York, New York, United States · Hybrid
$95k–$105k/yr
Company Description The Class is a mindful wellness company with a global digital presence, and studio operations in NY and LA. Through a music driven practice we exercise the body to engage the mind. Through physical co…
Skills: Content Strategy, Social Media Management, Short-form Video Production, Brand Marketing, Influencer Management
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Own and evolve the content strategy across major social platforms while working closely with the founder to capture the brand voice. Lead end-to-end influencer initiatives and translate brand strategy into tangible campaigns across various company touchpoints.
Requires a minimum of 5 years of social media experience with a strong portfolio focusing on short-form reel content. Proficiency in video editing software like Adobe Premiere, Capcut, or Descript is essential.
The Class is a mindful wellness company with a global digital presence, and studio operations in NY and LA. Through a music driven practice we exercise the body to engage the mind. Through physical conditioning, we work out mental and emotional behaviors to create new tools for experiencing life. Founded in 2011 by Taryn Toomey, The Class is a wringing out, literally and figuratively, of the body, mind and soul. And it's fun! Headquartered in NYC, we are growing our passionate team as we continue to grow the scale and positive impact of The Class for people around the world.
Reporting to the VP of Digital Marketing, this is a hands-on, high-ownership role on a lean team. You'll move fluidly between big-picture brand thinking and in-the-weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.
Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube
Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships
Create, source, script, shoot, and post content daily
Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints
Support brand partnerships and influencer initiatives end-to-end
Monitor and engage community: comments, followers, and UGC on a daily basis
Track platform performance and translate data into actionable strategy
Embody and foster The Class brand voice across all consumer touchpoints
Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaigns
Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomes
A brand-centric storyteller with a genuine marketing mindset
Proactive and opinionated -- you advocate for your ideas
Scrappy and resourceful, with an entrepreneurial approach
Comfortable with ambiguity in a fast-moving, founder-led environment
Minimum of 5 years of related social media experience, with an emphasis on short-form reel content.
A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.
Experience growing Youtube accounts (either professional or personal) is preferred, but not required.
Proven ability to uncover and implement emerging trends
Worked in high-level content strategy and hands-on production. Experience on camera preferred.
Experience working in fast-paced, founder-led, start-up environments
Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or Descript
The approximate salary range for this position is $95,000–$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.
Unlimited paid vacation policy
Flexible in-office/remote working environment with approximately 3 days in the office
Medical, dental, vision, & 401K plan
A free digital subscription, studio attendance, and employee discounts on all retail products
A dynamic, creative, fun, and kind work environment centered around the workout method
The Class is a music-driven somatic practice designed to exercise the body, ground the mind, and open the heart.
The Class is a cathartic workout experience that guides you to strengthen the body and notice the mind to restore balance. The practice is mat-based and music-driven. We repeat one move per song to create sensation in the body and observe our thoughts. In any given Class students can expect guided instruction and a carefully curated playlist to lead them through exercises they are familiar with such as—squats, jumping jacks, and burpees. The result is a mental clearing and emotional release. Through continued practice students develop tools to empower their life, along with an incredibly strong, resilient, body.
Offices: 22 Park Place, 3rd Floor, New York, NY 10007, US
The Class is a music-driven somatic practice designed to exercise the body, ground the mind, and open the heart.
The Class is a cathartic workout experience that guides you to strengthen the body and notice the mind to restore balance. The practice is mat-based and music-driven. We repeat one move per song to create sensation in the body and observe our thoughts. In any given Class students can expect guided instruction and a carefully curated playlist to lead them through exercises they are familiar with such as—squats, jumping jacks, and burpees. The result is a mental clearing and emotional release. Through continued practice students develop tools to empower their life, along with an incredibly strong, resilient, body.
Offices: 22 Park Place, 3rd Floor, New York, NY 10007, US
