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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most ic…
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Full-time
Private Medical Cover, Pension Scheme, Life Assurance, Income Protection, Music Industry Perks, Winter Break Time Off
Posted 3d ago
~40 hrs/week
Responsibilities
Develop and execute strategic digital marketing campaigns to drive awareness and revenue for a diverse roster of music labels and artists. Manage artist communications, analyze performance metrics, and collaborate with global teams to optimize audience engagement.
Requirements
Requires a minimum of 2 years of digital marketing experience within the music industry or a similar field. Candidates should be proficient in social media platforms, analytics tools, and digital ad managers like Meta, Google, and TikTok.
Full job description
We are looking for a highly motivated, forward thinking digital marketing and advertising strategist to join our UK team. This role will be responsible for providing top tier marketing services to our label and artist client roster working across predominantly Electronic and Dance but also including Soundtracks, Classical, Catalogue and Jazz. The ideal candidate will be responsible for creating and executing strategic always-on marketing campaigns designed to generate publicity and awareness. They will be responsible for building audiences and running effective CRM strategies across their campaigns as well as engaging fanbases to drive sales and revenue for new releases and catalogue titles.
This position reports to the Senior Director, Marketing Strategy and will have project direction from the Relationship Lead.
The Orchard teams meet in the London, Kings Cross office between Monday-Thursday. Fridays are spent working remotely.
What you'll do:
Label & Artist Communication: Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies within the online space, campaign planning, data collection and CRM execution and ongoing performance evaluation.
Creativity: Conceptualize and execute creative marketing campaigns in order to remain at the forefront of marketing and audience development.
Strategic Oversight: Oversee and manage marketing campaigns for high-priority releases, with a focus on artist and label initiatives. Drive informed decisions based on data and performance metrics. You will be expected to keep on top of current online trends and tools and how they can be utilised within marketing campaigns.
Performance Analysis: Analyze the impact of campaigns and the value of various segments of fans & audiences identifying trends, areas for improvement, and opportunities to optimize both pre- and post-release strategies. Utilize your in-depth knowledge of platforms and tools to build audiences, engage fanbases and drive demand.
Internal & External Partnerships: Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness
Team Collaboration: Collaborate with local market teams globally to identify and utilize cultural touchpoints for audience acquisition, engagement and other label objectives
Problem-Solving & Flexibility: Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision
Who you are:
Minimum of 2 years in digital marketing within the music industry or a similar field. Proven track record of successful campaign development and execution.
You are passionate about the music business and have a desire to build a career in the industry.
Knowledge of booking digital advertisements across platforms including Meta, Google and TikTok Ads Manager preferred
In-depth understanding of social media platforms and the current platform trends and updates required
An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery
A strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
Basic Photoshop, HTML and video editing software experience is preferred
Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients
Familiarity with Google Suite and project management software a plus
Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines.
What we give you:
You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Please note that applicants must be at least 18 years of age.
Related keywords
Meta Ads ManagerGoogle AdsTikTok Ads ManagerCRMPhotoshopHTMLVideo EditingGoogle SuiteDigital Service ProvidersMusic IndustryElectronic MusicDance MusicAnalytics ToolsAudience AcquisitionCampaign PlanningPerformance Metrics
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
Offices: 25 Madison Ave, New York, NY 10010, US · 2 Canal Reach, King's Cross, England N1C 4DB, GB · 10202 Washington Blvd, Culver City, California 90232, US · 1201 Demonbreun St, Nashville, Tennessee 37203, US · 3390 Mary St, Coconut Grove, FL, US
MusicEntertainmentRecordingMusic PublishingMarketingand A&RMusic LabelMedia and EntertainmentDigital EntertainmentMusic
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
Offices: 25 Madison Ave, New York, NY 10010, US · 2 Canal Reach, King's Cross, England N1C 4DB, GB · 10202 Washington Blvd, Culver City, California 90232, US · 1201 Demonbreun St, Nashville, Tennessee 37203, US · 3390 Mary St, Coconut Grove, FL, US
MusicEntertainmentRecordingMusic PublishingMarketingand A&RMusic LabelMedia and EntertainmentDigital EntertainmentMusic