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Contract
Professional Growth And Development, Modern Office Environment, Diversity Equity And Inclusion Initiatives
Posted 3d ago
~40 hrs/week
Responsibilities
Lead end-to-end marketing strategies and campaign lifecycles for a roster of domestic artists to drive streaming and revenue. Collaborate with artists and digital leads to build brand identities and execute data-driven growth plans.
Requirements
Requires solid experience in multi-faceted marketing campaigns with a focus on content and audience growth in the music industry. Candidates must be proactive, creative, and possess a strong understanding of the digital and streaming landscape.
Full job description
As Marketing Manager within Sony Music Entertainment Vietnam, you will be the project lead on your assigned roster of domestic artists, responsible for building campaign plans in line with the artists vision and Sony Music. Within the role you will be working closely with the artists, guiding them on social media, marketing planning and executing marketing and paid advertising strategies for the project, as well as commissioning creative and the marketing tools needed.
You will report to the General Manager, Sony Music Vietnam and be joining a passionate group of like-minded and collaborative music fanatics.
Disclaimer: This role is offered as a one-year fixed-term employment contract. Any extension, renewal, or conversion to an indefinite-term (permanent) employment contract will be subject to individual performance, business needs, organizational requirements, and mutual agreement at the time of review. Nothing in this offer should be construed as a guarantee or commitment to future employment beyond the fixed-term contract period.
What you'll do:
Driving end-to-end marketing strategy across all projects. Own the full campaign lifecycle for assigned releases: positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.
Leading the team with clear direction, planning, and accountability. Set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking.
Develop creative and audience-centric campaign concepts tailored to each artist’s identity, local culture, and fan behaviours.
Elevating campaign quality and creative output to stay competitive. Monitor and interpret platform performance signals (content performance, audience response, and campaign outcomes) to optimize in-flight and future campaigns.
Strengthening digital performance through data-driven execution
Ensuring scalability as our release volume continues to grow
Design audience growth plans that expand beyond core fans—balancing acquisition, engagement, retention, and conversion objectives for each release cycle.
Develop creative and audience centric marketing campaigns for your roster of artists.
Create and build all local marketing tools, including artist imagery, press images, release artwork, advertising assets and videos
Deliver on Artist DNAs, Marketing Plans, and artist updates for all assigned artists. These will outline core marketing objectives that drive streaming, sales, fan acquisition and revenue.
Building an artist brand, core pillars and identity in line with the artist vision and Sony Music
Forecast project-based marketing and sales budgets
Be the day-to-day point person for artist team, Label partner or management on your roster of artists
Collaborate with Digital Business lead to develop and deliver pitches to DSPs.
Who you are:
Solid experience running multi-faceted and innovative marketing campaigns, with particular focus on content marketing, artist development and audience growth.
Strong creative skills to craft compelling content and messaging that reflects the artist identity, and brand and engages their audience.
The ability to thrive in a fast-paced and ever-changing digital environment. Being open to learning new technologies, industry trends, and adjusting strategies accordingly.
Love and passion for music and supporting local talent.
Strong understanding of digital marketing, social media, content, and streaming landscape.
Creative thinker, confident and proactive in your approach, able to work autonomously and be a team player.
Great communicator and an ability to take on and utilise diverse opinions.
Be a relationship driven person.
What we give you:
You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
Offices: 25 Madison Ave, New York, NY 10010, US · 2 Canal Reach, King's Cross, England N1C 4DB, GB · 10202 Washington Blvd, Culver City, California 90232, US · 1201 Demonbreun St, Nashville, Tennessee 37203, US · 3390 Mary St, Coconut Grove, FL, US
MusicEntertainmentRecordingMusic PublishingMarketingand A&RMusic LabelMedia and EntertainmentDigital EntertainmentMusic
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
Offices: 25 Madison Ave, New York, NY 10010, US · 2 Canal Reach, King's Cross, England N1C 4DB, GB · 10202 Washington Blvd, Culver City, California 90232, US · 1201 Demonbreun St, Nashville, Tennessee 37203, US · 3390 Mary St, Coconut Grove, FL, US
MusicEntertainmentRecordingMusic PublishingMarketingand A&RMusic LabelMedia and EntertainmentDigital EntertainmentMusic