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Full-time
bachelor degree
Posted 46d ago
~40 hrs/week
Responsibilities
Oversee the planning, creation, and execution of social media content and editorial strategies to drive audience growth for Opry Entertainment Group brands. Manage community engagement, analyze performance metrics, and collaborate with internal teams to capture content at live events.
Requirements
Requires 3+ years of experience in digital and social media content creation and proficiency with tools like Adobe Creative Suite and CapCut. A degree in Communication, Marketing, or a related field is preferred.
Full job description
As a Social Media Manager, you'll define and execute social media strategies that attract, engage, and connect audiences to authentically enhance Opry Entertainment Group's (OEG) portfolio of brands. You'll animate social media and content strategies through deliberate planning, goal setting, and management to expand digital audiences across our iconic venues. As the ideal candidate, you'll embody passion and creativity while sharing your pride in our legacy through innovative digital experiences. You'll cultivate engagement and drive revenue across all brands and channels with your winning attitude and collaborative spirit, creating unforgettable experiences that connect artists and fans around the world. Reports to Director of Social Media.
Lead comprehensive social media and content strategies. Develop strategy through deliberate planning, goal setting, and content management that reflects our authentic voice and legacy.
Set clear objectives based on goals and guidelines, competitive research, identified audiences, and known motivations. Leverage the best available promotional and creative tactics, techniques, digital tools and platforms.
Develop and implement processes, workflows, and social media playbooks. Define social content calendars, production timelines, and reporting to support goals and objectives for assigned brands and respective social channels.
Partner with social media content creators to define strategy, foster teamwork, and encourage innovative thinking. Guide the planning, capture, creation and curation of compelling, original content that enhances brand visibility, engages our audiences, and drives action. Write compelling copy in brand voice, shoot, edit, publish, and share original, high-quality content and short-form video.
Collaborate and maintain partnerships. Work with marketing managers, data analysts, artist relations, operating leaders, sponsorships and other team members to identify and understand the target audience, needs, and opportunities to optimize return on investment (ROI) and customer experience. Manage relationships with external vendors, artist teams, and partners who provide content, support, and media services.
Drive audience growth and engagement. Grow social following, expand customer databases, improve retention and conversion, and direct revenue generation across all brands and channels.
Analyze and report performance. Track, analyze, and report on relevant social data, metrics, insights, and best practices. Act on the information to offer continuous improvement. Establish the ROI impact of social media on overall marketing efforts to share with management and stakeholders.
Manage community and events. Interact with fans in real-time, participate in online conversations, answer questions, and create content that will spark discussion on networking sites. Monitor livestream events on various platforms. Optimize brand pages to maximize visibility of social content.
Collaborate with internal departments (public relations, guest relations, sales, operations, etc.) to report customer/fan feedback, manage brand reputation and coordinate actions.
Perform other duties as assigned.
Qualifications
Education
Degree in Business, Marketing, Computer Science or related field preferred
Graphic design or e-commerce certification is a plus
Experience
3+ years' experience in social media for brands with 1M+ followers
3+ years' experience in the entertainment or music industry
Working knowledge of functionality and best practices for all social media platforms
Experience with content management systems and social management systems, including Sprinklr
Experience with social media content creation, video editing, photo editing, Adobe Creative Suite, and Capcut
Knowledge, Skills and Abilities
Excellent interpersonal, written, verbal and visual communication skills
Ability to multi-task and balance multiple priorities and project deadlines with exceptional attention to detail
Drive and commitment to exceed goals in a fast-paced work environment
Ability to be independent yet collaborative and team-oriented with strong leadership skills
Solid knowledge of web design, web development, content management, CRO and SEO
Thorough understanding of the social media universe, including YouTube, X/Twitter, Facebook, Instagram, TikTok, etc.
Physical Requirements
Must be able to speak, hear, and maintain clear vision at close and distant ranges. Requires frequent walking, standing, occasional climbing, sitting, kneeling, bending, stepping up/down, and reaching above shoulder height to capture content onsite at venues and events. Must be able to navigate stairs and uneven terrain, often while carrying products. Frequently lifts and carries items up to 25 pounds. Requires continuous use of hands for basic tasks and frequent, precise hand coordination for detailed work.
Working Conditions
Will work in normal office conditions, often in close contact with others. Live music and event environments include variable weather conditions, large crowds, and elevated noise levels. Some travel required.
Related keywords
Social MediaContent ManagementEditorial StrategyCapCutAdobe PhotoshopAdobe PremiereAdobe LightroomDSLRSocial AnalyticsCommunity EngagementDigital MarketingContent CalendarBrand VoiceViral ContentOpry Entertainment Group
Rooted in 125 years of Music City history, with iconic entertainment brands, world-renowned destination hotels and new ventures emerging every year, there is no limit to opportunity with us. Come see what it means to make Music City, "Music City," as we continue to celebrate the country lifestyle and superior hospitality in both Nashville and beyond.
Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for federal income tax purposes, specializing in group-oriented, destination hotel assets in urban and resort markets. The Company’s owned assets include a network of four upscale, meetings-focused resorts totaling 8,114 rooms that are managed by lodging operator Marriott International, Inc. under the Gaylord Hotels brand. Other owned assets managed by Marriott International, Inc. include Gaylord Springs Golf Links, the Wildhorse Saloon, the General Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel adjacent to Gaylord Opryland and AC Hotel Washington, DC at National Harbor, a 192-room overflow hotel near Gaylord National.
The Company also owns and operates media and entertainment assets, including the Grand Ole Opry, the legendary weekly showcase of country music’s finest performers for over 90 years; the Ryman Auditorium, the storied former home of the Grand Ole Opry located in downtown Nashville; 650 AM WSM, the Opry’s radio home; and Ole Red, a country lifestyle and entertainment brand.
Offices: 1 Gaylord Dr., Nashville, Tennessee 37214, US · 2804 Opryland Dr, Nashville, Tennessee 37214, US · 116 5th Ave N, Nashville, Tennessee 37219, US · 2644 McGavock Pike, Nashville, Tennessee, US · 300 Broadway, Nashville, Tennessee, US
Rooted in 125 years of Music City history, with iconic entertainment brands, world-renowned destination hotels and new ventures emerging every year, there is no limit to opportunity with us. Come see what it means to make Music City, "Music City," as we continue to celebrate the country lifestyle and superior hospitality in both Nashville and beyond.
Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for federal income tax purposes, specializing in group-oriented, destination hotel assets in urban and resort markets. The Company’s owned assets include a network of four upscale, meetings-focused resorts totaling 8,114 rooms that are managed by lodging operator Marriott International, Inc. under the Gaylord Hotels brand. Other owned assets managed by Marriott International, Inc. include Gaylord Springs Golf Links, the Wildhorse Saloon, the General Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel adjacent to Gaylord Opryland and AC Hotel Washington, DC at National Harbor, a 192-room overflow hotel near Gaylord National.
The Company also owns and operates media and entertainment assets, including the Grand Ole Opry, the legendary weekly showcase of country music’s finest performers for over 90 years; the Ryman Auditorium, the storied former home of the Grand Ole Opry located in downtown Nashville; 650 AM WSM, the Opry’s radio home; and Ole Red, a country lifestyle and entertainment brand.
Offices: 1 Gaylord Dr., Nashville, Tennessee 37214, US · 2804 Opryland Dr, Nashville, Tennessee 37214, US · 116 5th Ave N, Nashville, Tennessee 37219, US · 2644 McGavock Pike, Nashville, Tennessee, US · 300 Broadway, Nashville, Tennessee, US