Santa Monica, California, United States · On-site
$239k–$359k/yr
Company Description The Senior Vice President of Category & Insights is responsible for leading the development of Red Bull’s category management and customer and business insights strategies to ensure that Red Bull is s…
Skills: Category Management, Business Insights, Strategic Planning, Shopper Insights, Space Planning
Buenos Aires, Argentina · On-site
Descripción de la empresa Nuestros Red Bull Student Marketeers son parte del programa de embajadores de marca y producto más empoderado y dinámico del mundo. Ellos entienden a nuestro target y son responsables de manejar…
Skills: Brand Ambassadorship, Communication Skills, Sales, Event Management, Social Media Marketing
Elsbethen, Salzburg, Austria · On-site
Company Description Are you a passionate project manager with a proven track record of successfully implementing projects end-to-end? Do you have several years of experience in the SAP environment? Then we have the perfe…
Skills: Project Management, SAP IBP, SAP PP, SAP APO, Supply Chain Planning
Elsbethen, Salzburg, Austria · On-site
Unternehmensbeschreibung Werde Teil unseres International Customer Service Teams in einer langfristig ausgelegten Rolle mit Verantwortung über internationale Märkte hinweg. Du verantwortest den End-to-End-Order-to-Cash-P…
Skills: Order-to-Cash, Export Management, Supply Chain Coordination, SAP S/4HANA, Customs Compliance
Santa Monica, California, United States · On-site
$92k–$138k/yr
Company Description The Key Account Manager – Independent Wholesale (KAM) is responsible for driving Red Bull North America’s (RBNA) volume, market share, and distribution objectives within the Independent Wholesale chan…
Skills: Account Management, Strategic Planning, Wholesale Distribution, Budget Management, Business Analysis
Salzburg, Salzburg, Austria · On-site
Unternehmensbeschreibung Über 4000 Red Bull Student Marketeers weltweit gestalten aktiv das Markenbild auf ihrem Campus und in ihrer Region. Sie wissen, wie und wo sie Konsumenten am besten erreichen, und setzen gezielte…
Skills: Sampling, Event Support, Sales, Campus Networking, Creative Thinking
Cambridge, England, United Kingdom · On-site
Company Description Red Bull UK is currently recruiting for a Student Marketeer to be based in XXX. As a Red Bull Student Marketeer, you are part of the world’s most dynamic and empowered brand ambassador program. You wi…
Skills: Brand Ambassadorship, Marketing Planning, Sales Execution, Event Management, Social Media Marketing
Elsbethen, Salzburg, Austria · On-site
Company Description Are you passionate about international logistics and customer service? Join our International Customer Service team in a long-term role with ownership across international markets. You will own the en…
Skills: Order-to-Cash, Export Compliance, Supply Chain Coordination, SAP S/4HANA, Stakeholder Management
Kelowna, British Columbia, Canada · On-site
$48k–$53k/yr
Company Description Reporting to the Operations Manager or Warehouse Manager, the full-time Warehouse Loader position is responsible for assisting in warehouse activities including loading, repacking, inventory, and main…
Skills: Forklift Operation, Electronic Pallet Jack, Inventory Management, Loading And Unloading, Warehouse Maintenance
Abbotsford, British Columbia, Canada · On-site
$48k–$53k/yr
Company Description Reporting to the Operations Manager or Warehouse Manager, the full-time Warehouse Loader position is responsible for assisting in warehouse activities including loading, repacking, inventory, and main…
Skills: Forklift Operation, Electronic Pallet Jack, Inventory Management, Loading And Unloading, Warehouse Maintenance
Florianópolis, Santa Catarina, Brazil · On-site
Company Description Acreditamos no potencial de todas as pessoas para dar aaasas a ideias independente de expressão de gênero, raça, religião, orientação afetivo-sexual, origem, idade e deficiência. No mundo da Red Bull …
Skills: Brand Ambassadorship, Sales, Marketing, Communication, Event Management
Elsbethen, Salzburg, Austria · On-site
Company Description To support our ambitious sales roadmap with exciting IT sales projects and new initiatives, we are expanding our Global IT Sales Projects team and are looking for a driven IT Project Manager in the ar…
Skills: Project Management, Business Analysis, Requirements Engineering, AI Implementation, Digital Transformation
Adelaide, South Australia, Australia · On-site
Company Description Our Student Marketeers are the face of the Red Bull brand and are our product ambassadors both on & off campus. The purpose of the role consists of three folds, approaching consumers driving positive …
Skills: Brand Ambassadorship, Product Sampling, Sales Support, Merchandising, Relationship Building
Townsville, Queensland, Australia · On-site
Company Description Our Student Marketeers are the face of the Red Bull brand and are our product ambassadors both on & off campus. The purpose of the role consists of three folds, approaching consumers driving positive …
Skills: Brand Ambassadorship, Product Sampling, Sales Support, Merchandising, Relationship Building
Atlanta, Georgia, United States · On-site
$92k–$138k/yr
Company Description The Key Account Manager – Independent Wholesale (KAM) is responsible for driving Red Bull North America’s (RBNA) volume, share, and distribution objectives within the Independent Wholesale channel. Th…
Skills: Account Management, Strategic Planning, Relationship Building, Data Analysis, Negotiation
Bogotá, Bogota D.C., Colombia · On-site
Company Description Red Bull gives wings to people and their ideas. J Job Description JOB DESCRIPTION In this role, you’ll assist the Global Head of Taxes and Group Accounting, the Global Head of M&A and Ventures, and th…
Skills: Bank Reconciliation, Tax Returns, Financial Auditing, Bookkeeping, Period Closing
Magdeburg, Saxony-Anhalt, Germany · On-site
Unternehmensbeschreibung Unsere Red Bull Student Marketeers sind Teil des dynamischsten und selbstständigsten Teams an Marken- und Produktbotschaftern der Welt. Sie verstehen die Red Bull Zielgruppe und ihre Aufgabe ist …
Skills: Brand Ambassadorship, Event Management, Social Media Marketing, Sales, Communication
Vienna, Austria · On-site
Unternehmensbeschreibung Red Bull Ventures investiert in visionäre Unternehmer, die Grenzen herausfordern und neu definieren, was möglich ist, und so die Flüüügel der Innovation antreiben. Red Bull Ventures ermöglicht ba…
Skills: Due Diligence, Financial Modeling, Market Analysis, Venture Capital, Valuation
Pittsburgh, Pennsylvania, United States · On-site
Company Description As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will lea…
Skills: Brand Ambassadorship, Campus Marketing, Event Management, Sales Execution, Social Media Content Creation
Polokwane, Limpopo, South Africa · On-site
Company Description Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the br…
Skills: Brand Ambassadorship, Product Sampling, Campus Marketing, Social Media Content Creation, Relationship Management
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Lead the development of category management and business insights strategies to establish Red Bull as a thought leader for retail partners. Oversee teams across shopper insights, space planning, and category management to drive distribution and merchandising growth.
Requires over 12 years of CPG/FMCG experience with specific expertise in category management, shopper insights, and space planning. Must demonstrate a proven track record of leadership and proficiency with syndicated data tools like Circana and Nielsen.
The Senior Vice President of Category & Insights is responsible for leading the development of Red Bull’s category management and customer and business insights strategies to ensure that Red Bull is seen as the thought leader both externally, in pursuit of selling opportunities with our retail partners, and internally throughout the business planning process with our category and account management teams. The end goal is to provide our employees and customers with cutting-edge analysis, research, reporting, tools and insights that lead to best-in-class promotion, distribution, and merchandising.
The SVP of Category will lead the following teams: Shopper & Category Insights, Space Planning & Assortment, and Category Management for National Accounts and Regional Accounts across all channels of business. An excellent grasp of the tools necessary for field sales to be successful; an intuitive knowledge of the key metrics required to properly analyze business performance; both customer and HQ experience and a proven track record of leadership and team building is required.
Externally, we strive to be the only reasonable choice when retailers decide on a thought partner across Total Non-Alcoholic Beverages and within Energy Drinks. Internally, we have our fingerprints on all phases on the Red Bull selling process: from insight-led sales priorities, channel playbooks for business plan implementation, collaborative CMA selling stories and management of systems to measure success and inform new opportunities.
Develop long-term category strategies and specific initiatives considering company direction, focus area, key customers, market parameters and resources
Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans
Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance
Drive the insights for the annual business planning process for sales team, channel programs, and initiatives
Red Bull will need to maintain its leadership status in the industry as we compete with resource-rich beverage leaders. Utilize current insights resources to anticipate business needs and uncover sales opportunities, guide the annual business planning process, and provide leading-edge Category Management solutions across all channels of trade
Build strong external relationships with key retailer Executives, especially where Red Bull holds Captaincy
Mine internal and external data to analyze the category, Brand, and consumer/shopper dynamics to maximize sales effectiveness in Distribution, Pricing, Promotion, and Merchandising
Identifies opportunity gaps and provides strategies to close gaps
Foster strong internal partnerships with cross-functional team leadership (Shopper Insights, Shopper Marketing, Data Science) to inform and create effective retailer Category solutions
Provide timely thought leadership to sales leaders and retailer decision makers from space, shopper, and category insights
Be sought after and trusted by retailer partners in key decision moments
Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth
Leverage multiple data sources to present compelling insights that drive annual selling strategies and go-to-market initiatives internally and in top-to-top retailer meetings.
Drive Red Bull space planning methodology and process proposed to key retailers to win captaincy designation.
Partner with sales teams to identify, prioritize, and plan the retailers best suited for Red Bull category captaincy.
Ensure the team leverages the latest shopper and category insights to develop annual planogram standards, consults product marketing on advanced assortment analytics, and informs Global category space planning training efforts. Develop and train Red Bull Global category space planning modules for international market use
Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery.
Provide direction on our relationship with the dedicated IRI team and Numerator dedicated partners, ensuring seamless monthly delivery of accurate data and efficient use of resources
Ensure that our approach to database design across all data sources is evolving with beverage, shopper, and retail trends
Works with industry thought leaders (Kantar Retail, Mintel, Euromonitor, etc) to inform and influence their research and direction on the energy and other beverage categories
Evaluate team decisions to acquire and manage tactical vendors: planogram software and efficiency tools, product libraries, and planogram services, including but not limited to: JDA/Blue Yonder, SMSB, and others.
12+ Years work experience in CPG/FMCG, Beverage industry Category Management preferred
4+ years of experience in Sales/Category Management, preferably within CPG/Beverage
4+ years of experience in Shopper Insights, preferably within CPG/Beverage
Experience in Space Planning and Category Assortment, preferable within CPG/Beverage
Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities including, but not limited to: Syndicated sales data (Circana, Nielsen etc.), shopper panel data (Numerator, etc.), loyalty card, custom research (Field Agent, etc)
Ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences.
Strong analytical and problem-solving skills with a proven track record of turning insights into actionable selling tactics
Experience in people management and people development
Strong customer-service aptitude
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $239,000 - 359,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Red Bull Gives Wings to People and Ideas.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
Offices: Am Brunnen 1, Fuschl, 5330, AT · 155 - 171 Tooley Street, London, London SE1 2JP, GB · 1740 Stewart Avenue, Santa Monica, CA 90404, US · Doody St, Sydney, NSW 2015, AU · Sankt Petri Passage 5, Copenhagen, Capital Region 1165, DK
Red Bull Gives Wings to People and Ideas.
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
Offices: Am Brunnen 1, Fuschl, 5330, AT · 155 - 171 Tooley Street, London, London SE1 2JP, GB · 1740 Stewart Avenue, Santa Monica, CA 90404, US · Doody St, Sydney, NSW 2015, AU · Sankt Petri Passage 5, Copenhagen, Capital Region 1165, DK
